Chapter 1211 Competition in publicity(2/2)
He really didn't expect that Yang Ming could come up with such an amazing marketing strategy. This was not an ability that an entertainment star should have, but when he thought of the other party's many miracles, he could only keep this depression in his heart.
In what he said just now, although he didn't have the energy to pay attention, how could he not pay attention at all?
It can be said that there are not many days until the movie is released, but the two companies are almost evenly matched in terms of publicity. Even after Oriental DreamWorks teamed up with many advertising placement companies to carry out joint publicity and promotion, it has surpassed Victory Films in the entire China.
One end of business.
As for abroad.
Compared with "Fast and Furious", Victory Pictures' "Racing" cannot be compared at all.
Yang Ming's current influence in the international film industry is not just a boast.
Zhao Jianfeng thought of this and gave Hai Tian a meaningful look. With this look alone, although he was a famous Chinese film director, he was indeed not on the same level as the young Yang Ming.
One has set its sights on a global scale, while the other is still limited to China.
The difference between the two is clear at a glance.
But Zhao Jianfeng didn't say much. He had just taken over Victory Pictures and had caused so many things. He didn't want to make any big changes for the time being.
He noticed that Xiao Bufan didn't say much after he came in. Even if he said a few words, he just stopped talking. He didn't ask directly, but found a topic and asked Xiao Bufan: "Bufan, where is our film?"
How is the situation in the United States? Has the United States made arrangements as promised?"
Because of the timely film platform, Victory Pictures and Di Mei are actually in the same trench.
However, Zhao Jianfeng does not want to pin all his hopes on others.
"There are no problems with film arrangement in theaters, but someone from DiMei called me yesterday. The promotion of "Crazy Racing" has not been very effective unless we continue to spend money!" The communication with DiMei has always been Xiao Bufan.
He is responsible. After all, he went to the United States to negotiate with the Timely Film Platform in person, and he is indeed familiar with the Dimei side.
"Continue to throw money?"
Hearing this word, Zhao Jianfeng couldn't help but twitch the corner of his mouth slightly. Even though he always considered himself wealthy, he now had to lament the cost of making movies.
He didn't know much about other films, but he had seen the financial data of "Crazy Racing" with his own eyes.
Not to mention that the huge sum of nearly 500 million Chinese dollars was spent on making this film. Now that the film has not yet been released, through his hands, at least 200 million Chinese dollars have been allocated for publicity.
The United States spent at least 50 million yuan!
Now I have to continue investing.
This is not a waste of money, it is simply a waste of money.
In the past, when Zhao Jianfeng had not set foot in the film industry, he was always amazed by the box office figures of a single film. Like a money printing machine, even he coveted the benefits.
But it was only after he set foot in this industry that he truly understood that despite box office data, it has profitability that is the envy of countless companies, but the risks involved are also very high.
It's too expensive.
Seeing Zhao Jianfeng's hesitant look, Xiao Bufan couldn't help but said: "As far as I know, Oriental DreamWorks has increased its promotional budget for their film in the American film market by 50 million yuan, which is 150 million yuan.
Ten thousand yuan!"
--hiss!
When Zhao Jianfeng heard this number, he couldn't help but gasped. Is that guy crazy?
Will this money be recovered through box office revenue?
Or is it still hurtful?
Chapter completed!