Chapter 1211 Competition in publicity(1/2)
The premiere format in today's film industry is different from that in previous generations.
Of course, the two are almost the same.
It's just that the current film industry combines the premiere and official release time into one, both on the same day, so the box office calculation also starts from this day.
There is a popular saying in China that a business gets off to a good start, and the film industry is no exception.
When a movie is released, many film companies will mobilize and invite many well-known stars to support the movie to build momentum for a box office hit.
Also heading for a good start.
When Yang Ming heard Liu Xinsheng's words and saw the special meaning in his eyes, he couldn't help but feel moved in his heart and asked: "Did the nails we drove in before work?"
"Absolutely. We had previously deliberately leaked that the e-commerce platform could be more subtle about box office matters. After Xiao Bufan found out, he was very moved. Moreover, Xiao Bufan invested at least 200 million yuan in this film from Victory Pictures. If we say
He just wants to compete with you, so he doesn't take money seriously." Liu Xinsheng carefully told Yang Ming what he knew.
Hearing these words from Liu Xinsheng, Yang Ming also had a knowing smile on his face.
At first, the news that e-commerce platforms could make it easier to fake box office tickets was deliberately leaked by the two of them when the other party was poaching people from Maoyan Movies.
In fact, even if they didn't leak it, Xiao Bufan and the others would know it soon.
After so many years of development in the film industry, the phenomenon of box office fraud has never ceased. Even if the film industry has formulated stricter rules and regulations, the film companies below still find loopholes to cope with it.
Although the online e-commerce platform for movie tickets is a new thing, some of the links that can be operated by movie companies will soon be figured out by most movie companies.
This is something that cannot be avoided.
Yang Ming didn't have a good solution for this.
But this does not mean that he is willing to see box office fraud become more rampant than in previous lives.
Yang Ming frowned slightly, thinking quickly in his mind about how to use this news. As long as he was sure that the other party was really going to cheat the box office through the Timely Movies platform, then he would make sure that this time he would make it difficult for the other party to take advantage of it. He thought about it,
He told Liu Xinsheng: "Mr. Liu, pay close attention to the news over there. Once confirmed, tell me immediately!"
After saying this, his eyes narrowed slightly, flashing with cold gaze.
Although he didn't want to take the initiative to cause trouble, it was obvious that the other party did not want to let go of Oriental DreamWorks, especially the ruthless actions they had taken against Oriental DreamWorks not long ago, which had already exceeded Yang Ming's bottom line.
In his previous life, Yang Ming hated this kind of unscrupulous suppression. In this life, he suffered from this situation many times. Although he was able to resolve it every time, due to his previous strength, he was unable to make a counterattack that did not satisfy him.
Now he has this strength.
Since the other party took the lead in provoking this war, it is up to him to decide when to end the war.
No matter how high the price was, he would not hesitate.
With the golden finger in his previous life, the worst he could do was start all over again. Given a few years, Yang Ming could completely rebuild an Oriental Dream Factory.
Liu Xinsheng nodded when he heard Yang Ming's instructions. He had arranged this plan in the first place, and he knew Yang Ming's intentions very well, and then he said goodbye and left.
After Liu Xinsheng left, Yang Ming meditated for a while in the office, and then felt quite irritable. He lit a cigarette, opened the window, looked outside and started smoking.
After smoking the cigarette, he seemed to have made a decision in his mind. Then he took out his mobile phone and found Mr. Tao's phone number in the phone book and called it.
Victory Pictures.
"Your time is limited, so don't live for others. Don't be limited by dogma. Don't live in other people's ideas. Don't let other people's opinions influence your inner voice. The most important thing is to be brave enough to follow your own heart.
and intuition. Only your own heart and intuition know your true thoughts, everything else is
Secondary. Are you tired of living for others? Don't hesitate, this is your life, you have absolute autonomy to decide how to live, don't be bound by what others do. Give yourself a chance to cultivate your own creation
Don’t be afraid, don’t worry. Live the life of your own choice and be your own boss!”
Zhao Jianfeng held a newspaper in his hand and read out the news in a low voice. Then he put down the newspaper in his hand, with an expression that was half-smiling but not smiling, something indescribably weird.
——Yang Ming!
He really didn't expect that when his family decided to enter the entertainment and culture industry, and he stepped into this circle on behalf of the Zhao family, he would encounter so many wonderful things and people that even he would be amazed by!
Astonishingly talented and beautiful, he is worthy of being a person who has become famous in China in the past two or three years.
There is no false person under the great reputation.
Zhao Jianfeng is becoming more and more cautious towards Yang Ming.
Originally, with the strength of the Zhao family, he never paid attention to a so-called genius who was touted by the media. However, after experiencing it for himself, he realized that the other person was indeed not a good person.
Especially the opponent's counterattack, which is full of madness and seems to be the same as death, makes Zhao Jianfeng feel quite troublesome.
He has never encountered such an opponent before.
In Zhao Jianfeng's view, business competition is an entanglement between interests. It is nothing more than testing each other's bottom line and then dividing the cake.
All the confrontations during this period are normal.
It's just you coming and going.
There is no mortal enemy in the business district. Today’s opponent may be tomorrow’s partner.
Zhao Jianfeng believed this sentence deeply.
But he really didn't expect that Yang Ming would react so violently to the smear campaign he had arranged against Oriental DreamWorks not long ago, as if it was like a life-and-death feud, and one of the two parties had to die.
This surprised Zhao Jianfeng.
At first, he didn't take it to heart, and even thought that the so-called genius didn't understand business competition at all, and his legendary entrepreneurial history was touted by the media. But the other party's plan gave Zhao Jianfeng a blow in the head.
Television, newspapers, the Internet, and various media channels are all full of negative news about Victory Pictures.
Various scandals have even been exposed one after another, and even the government's tax department has been implicated.
Zhao Jianfeng spent a lot of effort to calm down these things one by one, but even so, the results were still not satisfactory.
Seeing this result, he realized that the other party was not a pure entertainment person as he imagined.
Phoenix TV, a new online TV station, relies on the channels of online cable TV stations. Now the coverage area of this TV station is increasing at a rapid rate every year.
In addition, this TV station occupies a dominant advantage on PC and mobile phones, and many authoritative media believe that Phoenix TV will definitely become one of China's top media in the future.
WeChat is now the largest social software in the world. Whether it is influence or number of users, it completely occupies a leading position, leaving countless other social software behind.
Major fund and venture capital companies around the world are crazy about investing in this emerging Internet company, believing that the company's future market value will definitely exceed 100 billion yuan.
Otherwise, the He family in the Lion City would not have spent a huge sum of 30 billion, but did not even get 10% of the shares.
This shows the industrial influence of Yang Ming’s Internet company.
These two industries alone are enough to put Yang Ming into the ranks of global celebrities. Coupled with his various outstanding achievements in the entertainment industry, this young man has become a global figure in recent years.
The strength and influence this young man possesses cannot be measured by his age.
Zhao Jianfeng suffered a big loss because of this.
He despised and ignored Yang Ming's identity and status outside the entertainment industry.
With Yang Ming's wealth, let alone him, even the Zhao family behind him would not dare to make any negligence.
I thought it was just a tiger and leopard at best, but who would have thought it was a real dragon?
Therefore, this time when he made a plan according to his previous thinking, he thought that victory would come soon. Unexpectedly, what awaited him was a violent counterattack.
Thinking of this, Zhao Jianfeng glanced at the newspaper on the table.
I saw the eye-catching headline in the newspaper: "The graduation speech that shocked all Chinese students!"
He didn't expect that just after he had calmed down the situation at Victory Pictures, the other party would become the focus of news media reports again, and even many celebrities in society would come forward to sing praises for that guy without hesitation.
Genius director, genius actor, genius singer, genius writer, genius investor....
This is a phenomenal level of genius.
Zhao Jianfeng calmed down, and the more he thought about it, the more he realized that Yang Ming was different.
If we compare the two in a fair environment, he is really not as good as Yang Ming.
But this idea flashed in his mind, and he quickly suppressed it. In his heart, he could fail, but he would never allow defeat without a fight.
It's just that he is quite curious now as to why that guy showed such a crazy reaction when faced with a small temptation, which was completely different from what the other person should have.
Just as Zhao Jianfeng was pondering this issue, someone suddenly knocked on the door.
He looked up and saw Xiao Bufan and Hai Tian walking in.
"It turns out to be Director Bu Fan and Hai!" Zhao Jianfeng showed a friendly smile, asked the two of them to sit down, and then asked his secretary to make tea for them.
He chatted politely with Xiao Bufan and Hai Tian for a while, and found that the two of them seemed to have something to say, but for some unknown reason, they never said it.
Seeing this, Zhao Jianfeng raised the corner of his mouth, smiled softly, changed the topic, and asked Haitian casually: "How is the promotion of our drama going? Although I don't have much energy to focus on it during this period, this aspect
You have to pay more attention to things."
Facing Zhao Jianfeng's kind and cordial inquiry, Haitian, as a well-known director in the domestic film industry, acted as if he was flattered. He bowed his head and quickly replied: "Mr. Zhao, everything is going well so far. If it hadn't been for the sudden appearance of numerous manufacturers and enterprises to jointly promote,
I guess their momentum has been suppressed by us a long time ago."
"Yes!" Zhao Jianfeng nodded slightly, his face still had the same expression as before, neither surprised nor happy. It was not clear from his face what he was thinking.
Using the channels of multiple well-known companies behind embedded advertisers to jointly promote the same movie, even Zhao Jianfeng couldn't help but applaud this marketing plan.
If put in the business world, it will definitely be regarded as a classic marketing case by countless people, and they will be studied and thought about in an all-round way.
To be continued...