Ding Yu now understands Xia Ruchen's state of mind. It is actually very good to be a quiet academic master or a senior worker. The fastest update is

There is also no worries about food and clothing, and although you are worried about luxury houses and cars, you can just focus on one job.

You won’t worry about the industry being eaten by your opponent overnight, and you don’t have to think about how to protect your property from being confiscated.

Wang Jiaying and Ding Yu were on the phone and said, "It's not good to have a 10% discount. If you ask the employees to queue up to buy it, wouldn't it be over if they drag them down?"

Ding Yu smiled and said, "They say they will have to pay for one discount? It's just a gimmick, and my head is not rusted."

Wang Jiaying laughed, "Just kidding, the price war has been fighting for hundreds of years. If you hadn't had your stall too big and spend a few years with them, at least you wouldn't lose!"

"What I'm afraid of is consumption habits. The location is not advantageous, the customer's purchasing goal is unclear, and it is laborious, but it may not be sold well." Ding Yu rubbed his forehead with his hands. Once Guomei has the advantage, it will expand rapidly. His funds will be accused of not being able to move in place, which will delay the development time for a long time.

It is a good thing for both sides to compete, just like Mercedes-Benz and BMW, Pepsi and Delicious. Only when both sides have competitors will they show better.

However, that is based on a good competitive environment. Nowadays, China's hot money is beginning to increase. Once someone can get an investment, his appetite will increase greatly. He thinks that he will swallow the other party and become a unicorn.

Tuesday, December 8th.

After less than half a month of preparation, Guomei Electric Appliances actually started its business through warehousing and sales.

The Cultural Palace is just painted with big white walls, and the roofs on each floor are temporary plastic buckle ceilings.

Each brand is temporarily sent to support employees here to give lottery tickets ranging from 10 to 60% off in a lottery ticket, and those who win the lottery purchase home appliances at a discount. On the first day, in order to attract customers, most of Kangjia's 3699 flat-screen TVs were sold at a price of 988 yuan, which is equivalent to less than 30% off.

Within one day, Guomei Electric sold 1ooo TV, 8o refrigerators and 1ooo washing machines, and the sales exceeded 5 million!

Of course, Ding Yu, who had been strolling around, knew that they had almost no profit and could be said to have lost money.

Ding Yu also went for a walk. Of course, he was wearing an ordinary sportswear and pulling Jin Yuan together. When people drove, they were really two poor students watching the fun.

The third floor is being renovated, with only the first and second floors having warehouse-style windows, which is no different from grabbing rice and white flour in a grain store back then.

It can be said that there is no shopping experience.

Ding Yu looked around and was very happy. Sure enough, international brands did not participate. They were originally beaten by domestic TV brands and had no power to fight back, so they could only continue to remain cold.

Where is the rain electric appliance? The discounts for domestic brands remain unchanged. I just added one, and I can return and exchange them within three months. I can send them back if I don’t like them for two days.

Guomei does not have this preferential policy. Guomei's general manager stationed in Baijiang Province believes that this is a test of people's quality, and it will be messed up like this.

Ding Yu’s idea was exactly the opposite: So what? What he believed more was the four-word proverb called “too lazy to make trouble”.

There is nothing wrong with the TV, and only 1% of people who work back and forth can do it.

These people have this kind of gene that loves tossing in their bodies, but they use the wrong place. If they use it to start a business or focus on their professionalism, they may be successful people.

Jia Wenbin learned his lesson this time and did not stimulate Ding Yu in person, but instead called him, "Before Guomei Electric Appliances has been renovated, it broke your sales record of Yusi Electric Appliances. Mr. Ding must be careful."

"My loss is about 200,000 yuan a day, and you are 2 million yuan. Of course I can rely on it." Ding Yu said disdainfully.

"Haha, you are still too young, Xiao Ding!" Jia Wenbin was secretly happy. If he persisted for three months, Guomei Electric Appliances could always occupy 70% of Huahe's home appliance market share. The difference he paid was not only fully compensated, but also received 30% of Guomei Electric Appliances' first-year profit dividend.

Ding Yu had long guessed their tricks. As long as one more day, Guomei's losses will gradually decrease, while Yusi electrical appliances will continue to increase.

He has called the general manager of the Northern District of five manufacturers including Chuangwei, Haixin, Haier, and Xiaotiange, and only needs the exclusive sales agency rights of Huahe City.

This is unimaginable for home appliance manufacturers, because it is equivalent to betting on the hands of Yusi Electric.

Unless this appliance store has a market share of 7o% locally, Ding Yu will present the market share report for the first two months, 8o%!

In the end, more than 20 manufacturers did not discuss it, and they would not agree.

These twenty manufacturers are the most profitable moments nowadays because of their single products. They will not hang themselves on a tree.

They can't control the big tree of raindrops and electrical appliances. Guomei has now spread to more than a dozen cities across the country. Even if it is exclusively authorized, it is authorized to Guomei.

Guomei won’t want this kind of authorization. The proportion of the manufacturer’s share is too high. They are fighting a price war and can’t afford it!

What Ding Yu wants is that they disagree!

Because he is going to play the finest strategy!

The result of single product is that the future will die quickly. As long as Lin Yongguang’s price is very good, as soon as his international brand high-tech products are launched, no one will be buried in the manufacturer of these single electrical products!

The boutique strategy was unimaginable in 1998, especially when the proportion of state-owned enterprises' economy weakened and talents from the northern heavy industrial base began to flow to Beiyan, Donghai and Nanzhou, Huahe did not have such a large boutique consumption capacity.

But there is no high-quality strategy yet, which is enough, only Yusi is the only one.

Everyone understands that the average income is almost lost and most ordinary people are equalized by whom.

These high-income earners on average are elites, and the finest products are sold to elites!

After Ding Yu's intentional talk collapsed, the sales of Yusi Electrical Appliances were also greatly affected, but not much, because the sales of these brands in the past few days were already pitifully poor.

Guomei Electric Appliances is still burning money at a 60% discount. People have begun to believe that Guomei Electric Appliances is the cheapest home appliance store in the province. The service of Yushi Electric Appliances is good, but we ordinary people can't afford it.

The general manager of Guomei's Baijiang drank tea with Jia Wenbin in the office and laughed: "They actually know to dump the brand and sign exclusively! We also have international brands and big brands such as Kangjia and Changhong, and sales should not be greatly affected. They sign exclusively for such small brands, and it seems that there is nothing we can do!"

Jia Wenbin said indifferently: "What do you care about him? You just need to ensure that you suppress them for three months."

On the third day, Guomei's sales began to decline, and Yusi Electric's sales rose slightly.

The advertising war on Baijiang TV is becoming more and more intense. Not only are there high-end advertisements for Yusi Electric, but Guomei's low-priced advertising also has a lot of advertisements.

Even the major power manufacturers have entrusted 4a companies to launch Baijiang Satellite TV, which has entered the top three local TV stations in the country.

Advertising revenue on Baijiang TV's "Let's Date" has been rising steadily.

However, the advertising revenue in the show belongs to the Battle of the Bingbing. This weekend, a special advertisement was added to the show "Let's Date" this weekend.

Ma Xiao is fully promoting an advertisement for a brand: Chuangwei TV!

Ma Xiao’s bald head is getting brighter and brighter. At the beginning, he said: “You are watching “Let’s Date” exclusively named by bream brand washing powder. Today we are here again. You may have to listen to my nagging.”

The "actor" audience at the scene was extremely exaggerated and looked curious, waiting for the following text.

The audience in front of the TV smiled knowingly. They liked the shameless way of broadcasting advertisements in "Let's Date". They clearly told you that the advertiser is the father. Everyone wants the show to be better, there are more beauties and the young man is more handsome, so just listen to my nagging advertisements.

"Chuangwei adds color to your family life. Do you want to hear the moving singing of Ina sister? Please choose Chuangwei multimedia series TV. Buy Chuangwei TV and you will have an additional home theater to listen to high-fidelity surround sound."

Ma Xiao talked faster and faster. This is the line Ding Yu gave him when he was recording the show yesterday.

When talking about Qiinea, the camera was given to Qiinea. She was sitting on the stage in white clothes, floating like the flowing wind returning to the snow, elegant and pure.

"Watch good TV shows and movies, all of them are in Chuangwei TV. From tomorrow, you can buy them at all major appliance stores across the country!"

Regarding this passage, Fu Xiaoguo and Chuangwei talked for three days. In the end, the advertisement sponsorship of the "special broadcast" was worth 20 million, and the income was owned by the Doubing Xingzhe Group.

Ding Yu didn't know about China's economy, but he knew very well about advertising. When Chuangwei launched this TV, it did make major advertising companies compete for it.

Because of the "We Date" ad agent, the Battle Bingjie took advantage of their full-case advertising agency, and the annual income was more than 100 million yuan.

Chuangwei TV set off a digital revolution storm in the color TV industry in China. Ding Yu was so coincidental when he was investigating that Chuangwei had just begun to distribute goods in the northern region.
Chapter completed!