Chapter 2 Fight!
The "sword" of Yusi Electric made Guomei Electric very embarrassed. In just one day, Guomei Electric's sales dropped by 30%!
If the price war is 100% easy to use, there will definitely be no retail companies like Walmart in the top 500 in the world. Factory producing food and daily necessities must be the big winners, but money is not so profitable. The fastest update is updated
The existence of commodities also exists due to different needs.
A photo costs 5 yuan, which is clearer than an oil painting, but the oil painting may be worth 50,000 yuan, and you may not be able to buy it.
This is the strengths and weaknesses of people, greed and pursuit.
Because people happen to have a need, and when they meet their ears, they want to satisfy their eyes, and then they want to have both and have an audio-visual feast.
The promotion of Yusi Electric Appliances is based on this gimmick. If you want to have the best of both worlds, Yusi will never regret it.
With the help of "Let's Date", Chuangwei multimedia TV became popular all over the country overnight.
Just like the music photography and mobile phone sponsoring high-rated programs in later generations, it is so popular that it is very popular.
With TVs so popular, consumers naturally reacted that they would "take advantage" when they went to Guomei Electric. They all heard that there were cheaper ones.
The saying "Everyone heard" is a saying that is rumored and is also one of the signs of successful advertising. The result is: there is no such brand of TV!
I turned around and saw that the supply was sufficient and there was a certain degree of discount.
The sales of the raindrops naturally rushed up like a rocket!
Guomei Electric Appliances is actually more investment in advertising than Yusi Electric Appliances, but in this round, they were created as a lesson for this small brand!
They had no choice but to speed up the sharpening of the knife, go into battle again, and fight again with the rainbow appliances holding the sharp sword.
The decoration of Guomei Electric Appliances is really not something to cover. Maybe Jia Wenbin helped it inside, and the third floor was renovated soon.
International brands in home appliance stores have begun to move in, and home appliances of brands such as Soni, Songxia, Xiapu, Sanxing, and Philip have all been put on the market.
The general manager of Guomei laughed on the third floor: "Aren't they playing high-quality products? Today we also have discounts on high-quality products!"
Yusi Electric has just recovered its sales share of 30% to make Guomei Electric anxious. In order to speed up, they actually hired eight decoration companies to decorate the sales positions of various brands and began to increase inventory.
The employees of Guomei Electric Appliances are all from the headquarters in southern Jiangsu and have fought hard battles of all sizes.
This time, when they arrived at Huahe, they saw the red ground directly. They wanted to see what tricks the rain electric appliances could use!
They believe that the lost 3o% share will be regained sooner or later. After all, the price of this TV is too high, and buying is just a trend. If you are reluctant to let go of the little profit in your hand, I will use the price to drag you down!
But! They did not expect that this time, the raincoat electrical appliances did not hide and started a price war!
Guomei Electric Appliances Third Floor Store.
“How much does this TV from Songxia cost?”
"Hello, this one is now a discounted promotional item for opening celebrations, 30% off. 49oo."
"It's cheaper, it's more expensive than Yusi Electrical Appliances, and it's also a 35-inch TV.
Rainbow Electric Appliances Third Floor Store.
“How much does this TV from Songxia cost?”
"Hello sir, sit down! I'll introduce you to see how the picture quality is. I'll give you a try with the remote control and I'll quote you the price."
“The service is good, the TV quality is also good!”
"Give you 60% off, 455o."
"Yes, let's buy this one. It seems to be more expensive than this one."
Guomei Electric Appliances's newly sharpened big knife did not slaughter the sheep, and it hit the stone!
Then the price will be reduced again! 60% off!
What? Raindrop appliances have dropped to 60% off?
Jia Wenbin's wallet has been deflated very quickly in the past two days. As long as the share is stolen, the greater the investment it needs to grab the share back!
Guomei Electric Appliances will not trade at a loss, and even if the competition fails in the end, they will not lose too much.
He gritted his teeth and said with a dark face like a gambler: "Fifty-five!"
Ding Yu didn't move, but he still had a 60% discount. However, he introduced a policy that if you buy it in another place, you will come back to find raindrop appliances. The store will give you the extra money and pay you another 100 yuan!
Guomei Electric Appliances squirted out an old blood. What's the point of letting us reduce the price ourselves. Just follow it and make up for it?
In this way, Guomei Electric's imported home appliances could not be sold anymore. They lowered the price, so consumers came to see the price. Now that the same model purchased by Yushi Electric Appliance is high, they took the receipt to find the difference and made a profit of 100 yuan!
The 50% discount is already the limit, and Jia Wenbin doesn’t have to pay for it because he can’t sell it anymore!
The general manager of Guomei Electric Appliances Baijiang Province has already reported to the headquarters and asked to check the purchase channels of Yushi Electric Appliances.
The result is that the two home appliance stores have different channels!
The same TV with Yusi Electric is 10% lower than that of Guomei Electric.
A TV that was 8,000 yuan was missing!
Lin Yongguang's Zhujiang manufacturing has achieved miraculous results, and special rain wire electrical appliances are a major help for Ding Yu!
Guomei Electric has changed its propaganda offensive and changed it to soft articles in local newspapers such as the Huahe Evening News.
Soft articles are disguised commercial articles, which generally aim to popularize science or livelihood services, telling readers that things are like this and not that way.
If you want this, we can recommend a shopping mall where you can buy it.
Guomei Electric began to criticize some so-called imported home appliances in China, saying that there are tricks in it and that consumers should keep their eyes open.
They still don’t know what the relationship between Huahe Paper Media such as Huahe Evening News and Ding Yu’s raindrop advertisements are.
The reader just finished reading an article titled "Imported Home Appliances are so weird, they are actually made in China", and turned to the newspaper and turned to another larger-length report on the paper.
"Imported home appliances are very tricky, but China Manufacturing is not as good as Southeast Asia Manufacturing?"
This article made the angry young people see the level immediately after comparing it.
Damn it turns out that so many models of imported home appliance brands are imported from original display tubes, and the assembly is divided into Southeast Asian countries and China and other places.
The next day, the two sides continued to fight in the newspaper.
Guo U.S.: "Imported home appliances, Southeast Asia has been assembled for nearly twenty years, and the word import is not false." There is nothing wrong with it literally. The introduction of home appliances from Southeast Asian countries is also called import.
Yusifang: "Does imported brands carry technology or assembly techniques?", it's okay. People are talking about imported brands. Don't you know that China's home appliances crush foreign brands? Why did they come to China for assembly? It means that the technology here is mature!
Neither side has any problems, and the most core imaging tube was indeed shipped from the country of origin, and Guomei Electric's media challenge failed.
They didn't lose, but this was a failure!
Because we are still buying imported brand home appliances that have been discounted recently at Yusi Electric Appliances, and Guomei Electric Appliances is just a reference for the price.
Ding Yu did not lose too much, but the only loss was the transportation cost, and the price was just the cost price.
Things are so strange. Guomei, who first provoked the price war, stopped playing the price war this time, and they also changed their route!
Focusing on building civilian home appliances, they also classified themselves according to the first phase.
Domestic home appliances have large sales, small profits and quick sales. Baijiang is a major agricultural province. At this time, the number of farmers who have been slack in farming is more than three times the population in Huahe City!
The cheap and easy-to-use TV attracted a large number of rural consumers, and they opened the two sides for a while!
Jia Wenbin breathed a sigh of relief, and they also increased their advertising efforts on Baijiangtai Agricultural Channel.
In a blink of an eye, the home appliance war lasted for half a month, and both sides opened for five or five.
There is enough time for Ding Yu to get the 55th Broadcast, and he estimated that he could survive three months.
Because when the power is evenly matched, Yusi Electric makes a small profit, while Guomei Electric loses money!
However, with the half-month loss, both parties are now resting and accumulating energy!
Ding Yu stayed in school for a few days, and then he figured out a trick in class.
Sorry, you want to consume, I don’t want to! I want to solve you before the peak of New Year’s spending!
Chapter completed!