Chapter 0773 three tracks
Li Rui's investment in the entertainment industry is not just "The Legend of Concubine Zhen" and Tang Dynasty Film and Television.
He continued, "There's still there."
"And?" Feng Xinqiao and Wu Zeng both opened their mouths wide.
Li Rui said: "Do you know Blockbuster? I bought their online business after the largest offline movie rental company in Magnesium after going bankrupt last year, including the online copyright of more than 16,000 old European and American movies.
Although they are all old movies from the 1960s and 1980s, they are better than those of the library that enriches Cool Six."
"Baseda!" As a person who has been studying in Magnesium Country for many years, Wu Zeng was very familiar with this name and was surprised to hear this.
Feng Xinqiao didn't know much. After Wu Zeng explained it briefly to him, his eyes were not right when he looked at Li Rui.
"Li Rui, how could you buy this kind of business? Do you also want to enter the online video industry?" Feng Xinqiao said in surprise.
Li Rui smiled and said, "It's almost the same."
Feng Xinqiao immediately said: "If you want to do it, I will leave Cool Six to you!"
Σ(?д?lll) Wu Zeng looked at Feng Xinqiao in surprise and thought to himself, what about me?
Li Rui did not follow up and said, "The second thing I just said is to increase revenue model, expand advertising effect, and improve user experience. I also have some methods for this."
"First of all, video websites are revenue models, and they are definitely advertisements. This is the direction that must be adhered to and must not be shaken. In addition to opening and ending advertisements, open-screen advertisements, pop-up advertisements, etc. can also be added, but the most important thing is to open up other
Income channels. For example, developing web games related to film and television dramas, peripheral toys, and even social gameplay. People in the Great Sage Game are more proficient than me, so I won’t be ugly.”
"The second is the advertising effect. I happened to invest in a new media advertising analysis company that can evaluate and analyze advertising performance for Kuliu's advertisers and provide accurate delivery."
"As for user experience, I happened to develop an algorithm system that can push different types of videos according to users' preferences. In addition, I happened to have some experience in increasing user stickiness. After I find time to form a detailed plan, I can get it for free
Give Cool Six.”
Li Rui finished speaking in one breath and found that Feng Xinqiao and Wu Zeng were both looking at him with strange eyes.
"Why do you think of me like this?" Li Rui asked.
Feng Xinqiao said: "You are too many, right? Why do I feel that the projects you invested in and developed are waiting for Kuliu in advance?"
Li Rui laughed and said, "Who made me interested in this industry too? It's really just right."
Feng Xinqiao was completely controlled and said enthusiastically: "What else is there? Tell me quickly. What is the third point you just said? The new track! This is what I want to hear the most."
Since video websites were launched in 2005, they initially took different routes. Some focused on film and television drama playback, some focused on creators' contributions, some focused on long videos, and some focused on short videos, but in the end they went.
The homogeneous competition routes have been devoted to the competition in the film and television track.
Everyone wants to get rid of homogeneity, but they don’t know how to open up a new track.
If Li Rui could point out a clear path, Ku Liu might really have a chance to come back to life.
Li Rui raised three fingers: "It's not one track, it's three tracks."
"Three!" Feng Xinqiao and Wu Zeng were shocked.
It is very difficult to find a track on other websites, but Li Rui only has three words. How about it? Can this be done wholesale?
"The first thing is, the film and television track, this is the foundation of the video website, and you must not give up until you have to. Although Kuliu is short of money, it is also a magnesium-share listed company. As long as the means are reasonable, you can still raise funds."
"The second one is the second dimension track. In this regard, I happened to invest in a two-dimensional website called Bizhan, which can attract a large number of young user groups. This group and the game group have a great overlap, but it is still in the future.
The main consumer force, the traffic is very high-quality.”
"The third item, ugc (user contributed content) track!"
Feng Xinqiao and Wu Zeng had no expression when they heard the first one, because this was the path that Ku Liu had been walking and the path they wanted to give up.
When they heard the second one, they were slightly moved, but they didn't understand the two-dimensional world very well, so they had to study it again.
When they heard the third one, both of them were stunned and showed a disappointed expression.
UGC is not a new track. It became popular for a while a few years ago. Potato is the leader. The earliest imitation of the oil pipes abroad was the Jiujianfang, and it also relied on "A Potato's Blood Case".
Very popular.
Kuliu was once a member of the UGC track. The creator revenue sharing plan launched that year has been really popular for a while.
However, due to different national conditions and uneven quality of creative videos, the traffic of such websites quickly dropped significantly and they chose to transform.
Cool Six currently has ugc videos, but the proportion on the website is already very small, with only a pitiful four-digit number of on-demand videos per day.
A track that has been proven to be a failure by the market, Li Rui made Ku6 transform into a main focus. What is this suggestion?
Wu Zeng asked first: "Kuliu has always had a UGC channel, don't you not know it, right? You haven't investigated the market situation of UGC, right? Even the best Potatoes and Jiujianfangs made by UGC are all
Give up, this is not a new track at all, it is a track that has been proven to be dying..."
He was finally able to win back the game, and he felt quite happy.
Li Rui smiled and said, "The ugc I mentioned is not the kind of ugc you used to do. You just mentioned Jiujianfang. How long has it been since you looked at the current situation of this competitor?"
"I..." Wu Zeng hasn't paid attention to Jiujianfang for a long time.
Once upon a time, Jiujianfang was also a strong competitor in the video website industry, but it has been silent since the 2008 financial crisis.
The competitors that Ku Liu has always compared are U Ku and Tudou, and they have long since ignored Jiujianfang, so Wu Zeng didn't even know whether Jiujianfang was still alive.
Li Rui said: "Brother-in-law, turn on your computer and see what Jiujianfang looks like now."
Feng Xinqiao turned on his computer and logged into Jiujianfang. Wu Zeng also came over to take a look.
When the page opened, Feng Xinqiao and Wu Zeng were both a little stunned.
This is different from the nine rooms they remember...
On the homepage, there are pictures of beautiful women wearing cool clothes, shining with strange brilliance, which easily reminds people of the pink lights in the alley.
"What is this?" Feng Xinqiao asked in surprise. He thought he had entered the wrong website and entered some indescribable website.
Chapter completed!