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Chapter 0772 sky-high copyright

Feng Xinqiao had nothing to say.

He knew that Li Rui was talking about the truth. An industry that burns money, can you still make a fortune without burning money?

Just like the "Legend" game launched by Dasheng Group, if you don't have to make a point, you can play it?

But Feng Xinqiao really doesn't want to burn money anymore. First, his competitors are too rich, and even if they burn it, they may not be able to burn it. Second, others burn money to raise funds for listing, and Kuliu has already been listed; third, he really cannot see the future of the industry.

The current film and television copyright market has entered an extremely crazy stage. As major manufacturers join the competition, a market with the increase of buyers and limited sellers has formed, which has caused the copyright price to rise.

Last year, there were only a few old players like U Ku Tu Dou Ku Liu in the market. After the kiwi video and the Penguin video that were being prepared suddenly appeared this year, the copyright price has increased several times!

Especially popular dramas involving famous directors and actors have become popular products for sale.

A while ago, Wu Zeng went to talk about a new drama. The price had already been negotiated, but just one hour after he called Feng Xinqiao to ask for the price, the price rose by 5%. The reason was that another video website gave the price.

The popular "My Youth I Make the Lord" was the first to be the first to be the first to be the first to be the first to be the first to be the first to be the first to be the first to be the first to be the first to be the first to be the first to be the first to be the first to be the first to be the first to be the first to be the first to be the first to be the first to be the first to be the first to be the first to be the first to be the first to be the first to be the first to be the first

This year, Fox Video has taken out a total of 30 million real money in order to win the copyright of "New Return of the Pearl"!

Kiwi Fruit Video even claimed to the public that as long as the quality of the series is excellent, you can buy it for 50 million!

Even if Kuliu wants to burn money, how can it compare with these crazy websites?

Moreover, Feng Xinqiao also realized that the idea of ​​the Internet Disney Empire he originally conceived was probably impossible to realize.

The failure of the TV box has already hit him a heavy blow. A while ago, several large-scale projects were cancelled at the suggestion of Li Rui. I carefully recalled my original plan and decided to win Ku6 to attract traffic from Ku6 to the game business. But now, it is not only not enough to attract traffic, but also to attract traffic from game users to Ku6.

In addition, the way video websites generate revenue is too single, and the scale of online advertising is not as fierce as expected. Under various pressures, Feng Xinqiao is very regretful to buy Cool Six.

If Feng Xinqiao was given another chance, he would definitely not have bought Cool Six, but now he must take responsibility for this mess.

Feng Xinqiao said helplessly: "It is impossible to burn money anymore, but I don't want Kuliu to die like this. After all, it is a magnesium listed company. I hope to maintain revenue flat through transformation and slowly find new opportunities."

Wu Zeng coughed dryly and said, "Mr. Li, I have never heard of the merger of uku and Tudou. Even if they merge, it will not have any impact on the current situation of Kuliu. What we really need to do is to do our own thing well, rather than discussing the shortcomings of the other and the others. I wonder if you can give some feasible opinions on the current Kuliu business?"ъìqυgΕtv.℃ǒΜ

Li Rui said: "I just let you understand the current situation. You need feasibility opinions. OK, I will give you some feasibility opinions now."

"First, continue to invest, purchase copyrights of film and television dramas, expand the film library, and attract users."

"Second, increase revenue model, expand advertising effect, and improve user experience."

"Third, open a new track."

After Li Rui finished speaking, Wu Zeng's face was full of disdain.

Feng Xinqiao was also a little disappointed. He probably didn't expect that Li Rui would just put forward such old-fashioned opinions.

These three points, as long as anyone who knows a little about the video website industry, are the questions about how to implement them.

For example, the first item to expand the film library is what all video websites are doing, but where does the funds come from?

The second method of increasing income is easier said than done. If it can be done, Kuliu won’t be able to reach today.

There is also a third one, what is the new track?

This kind of opinion is no different from the clichés and official words at various conferences. It is really better to listen to your words than to say...

Wu Zeng was about to mock him, but Li Rui spoke again.

"About the first point, I can help. Last year, I purchased the full copyright of the costume palace drama "The Legend of Concubine Zhen" directed by Huahua Film and Television, and I am willing to provide it exclusively to Kuliu."

"What?" Wu Zengda was shocked.

Feng Xinqiao also frowned, as if he remembered some rumors about Li Rui.

"The Legend of Concubine Zhen" invested by Zheng Xiaolong has long been spread in the film and television industry. It has huge investments, many actors, excellent art, and wonderful plots. When the project was first launched, some people predicted that it would become a hit.

But everyone in the industry knows that the investment in this drama is too large and the copyright price must be a super sky-high price, so although all video websites are interested in this drama, no one dares to inquire.

Websites like Ku6 have never considered "The Legend of Concubine Zhen". After all, Ku6 is a pauper, how can you afford the bride price of such a beauty in the countryside?

Now that I heard that this beautiful woman was Li Rui's goddaughter and was sent to Ku Liu's bridal chamber, Wu Zeng felt a sense of happiness as if he was knocked out by a pie falling from the sky.

"Are you kidding?" Wu Zeng said in shock, "Why have I never heard of this news?"

Li Rui said: "I bought it in November last year and spent 150 million yuan. Few people know about this."

One hundred and fifty million?

Wu Zeng took a deep breath and finally knew why Feng Xinqiao valued Li Rui so much. He was a rich man.

Feng Xinqiao was also surprised. He knew that Li Rui was rich, but he didn't expect that Li Rui spent more than 100 million yuan just to buy the copyright of a TV series!

In November last year, although the copyright market had already begun to rise, it was far from rising this year.

At that time, 150 million yuan was definitely considered a high price, but judging from the current trend, as long as the "Zhen Fei" can reach 70% of the quality of the outside world rumored, Li Rui's investment will be profitable without losing money.

If Ku Liu can really get the exclusive copyright of this popular drama, it can be expected that it will bring huge traffic and attention, and perhaps it can really bring the dying film and television channel back to life!

After the two were stunned, they immediately thought of another question.

Of course, the copyright that Li Rui bought for 150 million yuan cannot be given to Kuliu for free.

Feng Xinqiao took a deep breath and said, "Li Rui, what are your conditions?"

Li Rui smiled and said, "Brother-in-law, don't worry, listen to me continue. In addition to "The Legend of Concubine Zhen", I also hold 20% of the shares of Tang Dynasty Film and Television, and have certain advice on the film and television dramas they invested in. If possible, I can let Tang Dynasty Film and Television's TV series be exclusively broadcasted on Cool Six."

Feng Xinqiao and Wu Zeng looked at each other.

Feng Xinqiao said in surprise: "I have known you for so long, but I don't know that you have so much investment in the film and television industry?"
Chapter completed!
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