If we just adopt the ordinary store sales model, no matter how good and high-quality Cao Liang's products are, they will not be able to cover the market in the short term, and they will not be able to compete with well-established famous stores like Pinju.

Even if Cao Liang tried his best and used all modern business competition methods, it would still take at least a year or even longer to make the store bigger and stronger.

But now that time is tight and tasks are heavy, slowly developing is obviously not feasible. In extraordinary times, extraordinary measures can only be used.

The consumer group of Wushisan is quite special. It is limited to the upper-class aristocracy, and ordinary people are completely excluded. Just imagine, how can a poor person who has no food to eat and no clothes to cover his body consume expensive and useless products?

What about the useful Five Stone Powder?

This upper-class social group is relatively large and concentrated. About 90% of celebrities and scholars with consumer needs are concentrated in Luoyang, the capital.

These people are familiar with each other and have frequent exchanges. Some are classmates, some are old friends, and some are in-laws. Even if they don't know each other, they only need to chat for a few words, bring up a few relevant people, and get involved in a roundabout way.

Relatives, nothing is difficult.

The specific market gave Cao Liang an idea, that is, direct sales. There is no need to rent a store or do advertising. Instead, he can use word-of-mouth among relatives and friends to achieve the purpose of selling Wushi Powder.

Of course, without a certain reward mechanism, others are not obliged to help you promote it, so Cao Liang decided to use 50% to 70% of the profit from product sales as rebates to reward customers with good performance.

As long as you get two friends to buy the Five Stone Powder, you can enjoy the Five Stone Powder for free without spending a penny. This is an irresistible temptation for anyone.

For Pei Xiu, it is simply too simple to get two friends to buy Wu Shi Powder. The medicine friends he usually makes are all rich or expensive, and no one is short of money. As long as they are good

Even if something is more expensive, I don’t care at all.

As for his two friends, they were also a large number of rich relatives and friends, so it was easy to bring two of them to each other.

But for Cao Liang, the meaning is extraordinary. Suppose Pei Xiu brings two people, and these two people bring four people, and the four people bring eight people. According to the principle of geometric multiplication, as long as it is doubled a dozen times,

The entire population of Luoyang City is probably covered.

Relying on this direct sales model, Cao Liang can promote his Five Stone Powder to the entire upper-class aristocratic circle in Luoyang in the shortest possible time, and rely on this aristocratic circle to achieve the purpose of radiating throughout the world.

Cao Liang, who is proficient in modern business sales techniques, is very skilled in this pyramid-like direct sales model. The greatest successes of Amway and Nutrilite companies rely on this sales method.

However, this direct selling model is often confused with MLM. The MLM model is also based on the pyramid sales theory, but the purposes of MLM and direct selling are different. The ultimate goal of direct selling is to sell products, while MLM uses short selling or short selling or relies on high price and quality.

A product that is of no practical use and makes money by attracting people.

Cao Liang's Five Stone Powder is better than any other Five Stone Powder in the Luoyang market. Although it is expensive, it is definitely worth the money. If Cao Liang rents such a luxurious shop like Yipinju and hires a large number of clerks

, then the sales price will definitely not be less than one thousand yuan, and may even be higher.

Now using the direct sales method, Cao Liang can reward customers with sales performance in the name of rebates by saving store fees, labor costs and publicity fees.

Regardless of which method, the money Cao Liang earns is the same, and the ones who get the benefits are those customers in the upper and middle levels of the pyramid. While they enjoy the five-stone powder for free, they can also earn varying amounts of money.

.

As for those low-level consumer customers who have no performance and cannot attract people, do they lose money? Of course they don’t lose money. What they bought with real money is a genuine product and what they need most. Just like buying other things.

, knowing that others want to make money, is it difficult not to buy it?

This is essentially different from MLM. In MLM, those at the bottom of the pyramid can only lose their money, and their money is completely squeezed out by the people at the top.

It is actually very simple to tell whether it is direct selling or pyramid selling. Direct selling is based on selling goods as the ultimate goal, and getting people to buy people is just a means. MLM is selling goods as a guise, and getting people on board is the ultimate goal.

Therefore, the original intention of the pyramid sales plan was good, and it was tailor-made to sell products, but in the end it was used by some well-intentioned people to engage in pyramid schemes, defraud money, and became a street rat that everyone wanted to beat up.

For Cao Liang, whether it is direct selling or pyramid selling, after all, MLM is not illegal in this era. He does not have any pressure. His ultimate goal is to sell Wushisan, cover the market as quickly as possible, and make money.

the goal of.

In fact, if there were no Five Stone Powder, Cao Liang might even have played a "Ponzi scheme" to make a lot of money with nothing. Anyway, people in this era have very little awareness of the prevention of financial fraud. Let me make it up.

It's just a pretense of making money. If you put in a little money in the early stage, you're likely to attract countless investors and make a lot of money.

Of course, when you make a certain amount of money, you need to run away, otherwise you will be torn alive by those powerful people in Luoyang.

When it comes to selling Five Stone Powder, there is no need to worry about it. The price is open and transparent. If Zhou Yu gives the yellow cover, one is willing to pay and the other is willing to accept it.

Regarding the prospects of direct selling, Cao Liang is quite optimistic. The quality of his five-stone powder is top-notch. For these celebrities in Luoyang, spending more money to buy good things is completely satisfactory.

It's worth it. Relying on word-of-mouth in the aristocratic circle, it should be feasible to spread Wu Shi San to the entire upper class society.

Pei Xiu readily accepted Cao Liang's method, spent 100,000 yuan to buy a 100-pay five-stone powder, and then ran out to sell it. The next day, he easily attracted four people and bought it with 400,000 yuan.

Four hundred and five stones are paid.

The reason why Pei Xiu's sales went so smoothly is entirely because after these friends tried the Five Stone Powder, they were all full of praise. The effect was so obvious that they immediately suppressed Yipinju's Five Stone Powder. Four of them

I personally decided on the spot without hesitation that I wanted it!

Pei Xiu was even more happy. Not only did he get back the 100,000 yuan he spent yesterday, but he also made another 100,000 yuan. Pei Xiu, who had only known how to spend money, could actually make money. Even he didn't expect it.
Chapter completed!