In short, this is Ryan's second visit to China as the chairman of the board of directors of Disney. Although he visited the capital this time, not Shanghai in the south, the two visits were only a year apart. This frequency is relatively high among the major commercial groups in North America.---23wx-

With the development of time, China's potential as the world's number one market has been fully demonstrated. In recent years, senior executives of North American business groups such as Goldman Sachs and General Motors have also frequently appeared in this country.

Ryan and Walt Disney Group have significant interests here.

Even last year, Walt Disney's Far East Branch headquarters and Greater China headquarters all moved from Hong Kong to Shanghai.

Ryan is very clear about what potential this market has, and it is not an exaggeration to pay attention to it.

As long as there is enough profit, let alone come once a year, even once a month, he and Disney executives won’t mind.

This was a formal business visit. After Ryan arrived at Capital International Airport, he was warmly welcomed by the business department here. After a series of official procedures, he met the next day when he could only see the four. Eight six that he could only see on TV in his previous life.

To put it in the words of the official media here, the two sides held warm talks in an atmosphere of warm, friendly, equal and mutually beneficial, imagined the prospects for future cooperation, and reached many consensuses. This was a successful, successful and win-win business talks.

In other words, like a political meeting, most of the business talks for the media are just clichés and nonsense.

After so many experiences over the years, Ryan is no longer a passionate young man with a simple mind in his previous life. He is very clear that if there is no interest as a bond, the so-called friendly cooperation between the two sides is nothing more than flowers in the mirror and moon in the water.

As the actual controller of Disney, Ryan is more like a mascot. While grasping the degree of goodness, he fully demonstrates the friendship and enthusiasm of Walt Disney Group to China. Even if these certainly cannot confuse those vested interest classes, as long as ordinary consumers are willing to buy it.

But in private, the business team he brought with him was not very polite in business negotiations that were not publicly publicly. He pointed out several times that the other party was not good at protecting copyrights and even condoned piracy, which caused numerous cooperation plans between Disney Group and Chinese companies to produce irreparable losses.

It even listed a list of Chinese companies that stolen Disney copyrights.

Although Ryan understands that these may not necessarily bring fundamental changes, it is better to do some things than to do nothing. The cooperation between the two sides is based on win-win results. Disney is indeed here to make money. But he doesn't mind being enthusiastic and friendly, showing the tough side of media groups around the world.

Besides, in the past few years, no one has done less to pour dirty water on both sides of the ocean than anyone else. However, after Ryan took over Disney, he severely restricted his media, including ABC TV, and basically no remarks have appeared on this side. I believe the leaders here are also very clear about the necessity of establishing a good relationship with a super media group that is quite friendly to China.

In fact, to put it bluntly. The cooperation between the two parties is mutually beneficial, and this is the basis of everything.

There are no eternal enemies or eternal friends in this world, only eternal interests.

Perhaps this sentence is very inappropriate to describe the relationship between people, but it is the norm for cooperation between interest groups.

Therefore, except for formal occasions, Ryan did not mind facing China. The Chinese media showed off Chinese, and the Disney Group also made sufficient preparations for his trip, for example, specially produced a documentary "Disney and China", which was successfully broadcast on the national TV station here.

With this limited-length documentary, Ryan also accepted an exclusive interview with the TV station. Combined with the documentary, he personally explained the relationship between Disney and China. According to him, China is definitely Disney's most relied on and trusted partner in addition to North America. The depth of the relationship between the two parties can even be traced back to the 1930s.

"Since 1930, Disney has developed close ties with China."

Surrounded by numerous cameras, Ryan talked about the 'friendly relationship witnessed by time' between Disney and China in almost standard Mandarin. "On February 8, 1938, Disney's first animated feature film, also the first color animated feature film in American film history, "Snow White and the Seven Dwarves" premiered in Shanghai, which is also the first place to release Disney cartoons in Asia."

"Is this true?" asked the female host sitting opposite him.

"These are all recorded by Disney in the history of the company's development." Ryan said the truth, and you can find it after checking it. "Shanghai's premiere was only a few months later than North America. Even in the 1940s, it is now a Disney-owned Captain America. His first movie was released in China."

"It shouldn't be called "Captain America" ​​at that time, right?" The female host showed a curious expression.

"I can't remember how it translated at that time," Ryan said with a smile, "Anyway, it's probably a name like "The Invincible Detective".

After a few words between the two sides, the topic returned to normal.

"When it comes to Disney, I believe that the first thing Chinese audiences think of is Mickey Mouse and Donald Duck." Ryan pointed to the two classic animation characters on the big screen behind. "In 1986, Disney and Central CCTV officially signed an agreement, and Mickey Mouse and Donald Duck entered the TV screen in China, and then, Disney's animation products also entered the Chinese stores."

In this case, Ryan naturally did not mention the piracy. "I don't know if you still remember it. In the mid-1990s, there was a program called "Little Dragon Club" in China. Many TV stations in China played it. It was a program produced by Disney's ABC TV station."

"It turns out that before I knew it," the female host made a fuss. "I have also watched a lot of Disney programs."

"But..." she said again, "When it comes to Disney, I have to say "The Lion King". If I remember correctly, the script and main character style of this animated feature film are made by you? You also voiced Simba when you were a child and sang the theme song?"

"Yes." Ryan nodded, "The Lion King entered the Chinese theater as early as 1995. Two years ago, the Lion King's ice world tour was performed in Beijing, Shanghai and Guangzhou."

"I remember this, I've even watched it on the spot." The female host was a smart person.

"Since 1996, Disney has established a formal branch in China." Ryan continued to bring Disney to closer relations with China. "Later, we established the first Disneyland in China in Hong Kong. Last year, we signed an agreement with Shanghai. The second Disneyland will be officially started. In addition, we also hired Mr. Zhang Zhizhong as Disney's first managing director in Greater China."

Disney, which people here used to know, may just appear on the shelves in a scattered manner, on the movie screen, and on TV shows, may not be a large company with a market value of nearly $80 billion. In fact, this company is much larger, as most Chinese audiences today imagine.

In addition to the documentary "Disney and China" explained by Ryan himself, after the show, he also signed a cooperation agreement with China's national TV station on behalf of Disney. Several channels led by the movie channel have obtained the broadcasting authorization for many Disney films or cartoons. Although Disney only charges a symbolic copyright fee, it is a necessary means of promotion. In this era, the other party is still the well-deserved boss in the media industry.

There is no market without publicity, and Ryan is very aware of this.

In addition, Disney's Disney Nature Channel will cooperate with their documentary department to jointly produce two documentaries, namely "Born in China" which introduces some wild animals and natural landscapes living in China, and "China on the Bite of a Tongue" which introduces Chinese cuisine.

The latter was of course Ryan's idea, and these were just part of a series of cooperation plans for this trip to China.

In the next ten years, China will inevitably become the world's largest economy, and this huge market is equally important to Disney's industrial layout.

In fact, in the past few years, in addition to the film and television industry, Disney has carried out many industrial infiltrations in China. Many of the agreements signed by Ryan during this trip were the result of previous long-term negotiations on public relations.

Most of these are concentrated on the booming consumer goods business, and Disney has spread all the life categories that Chinese consumers may need through brand licensing.

Stationery and clothing with patterns such as Mickey Mouse and Buss Light Years appeared in many stores in China, from authorizing Lianzhong Stationery to developing student supplies for Mickey and Princess series, to Disney's establishment of Disney Pictures Far East Development Co., Ltd. in Shanghai, from Disney and the ‘ct’ Nature Treasure in China. The launch of children’s candy in China to start construction in Shanghai, and this time the cooperation with the state TV station...

Disney is improving its industrial layout in China in a fast and steady manner.

Among them, the Shanghai Disneyland project is crucial, and the theme park means hotels, shopping areas, DVDs, games, derivatives and more. This opens a bigger window, or even a "shortcut" for Disney to enter China further, and even a "shortcut".

In addition, Disney will try the direct store model in several first-tier cities in Beijing, Shanghai and Guangzhou, and cooperate with KFC, McDonald's and China's large department stores to sell its own products. Disney will also cooperate with many of its toys such as Venice Bear, develop new product lines with Chinese companies, and invest these relatively low-cost products into these channels. (To be continued...)
Chapter completed!