On January 22, Shanghai Stock Exchange.

The Dongxing Satellite TV Building, located at No. 289 Haiwei Road, is 20 stories high. The building is square and has a well-designed style.

The largest TV station and the largest media group in the Shanghai Stock Exchange are in this building.

At 10:40 a.m., the management of Shanghai Dongxing Media Group received a call from Director Li Ruigang's secretary. After 10 minutes, he went to the conference room on the 16th floor for a meeting.

After several deputy directors and vice presidents arrived at the conference room, they learned that this temporary meeting mainly discussed the equity auction on No. 25.

What else can be discussed at the auction?

Haven’t the list and procedures been confirmed long ago?

10:50.

Li Rui just came to the conference room and sat down and said the first thing he said was: "Who saw the report of Youdao Film and Television Media and the British Fremantle-Media company today?"

There were more than a dozen people in the conference room looking at me and I looked at you. Shaoqing, one of the deputy directors, Tang Rong, said: "I saw it."

Li Ruigang said expressionlessly: "Tang Rong, please tell me about the content of the report."

Tang Rong was stunned and said, "Master, I just scanned the news in the morning. The specific content... I didn't remember much."

Li Ruigang said: "It doesn't matter, remember to say as much as you say."

Tang Rong had no idea, cleared his throat, gritted his teeth and recalled, "Uh... Fremantle-Media, one of the world's largest TV program creative and production companies, reached a strategic cooperation agreement with Youdao Film and Television Media, a wholly-owned subsidiary of Youdao Group. The agreement stated that the two parties formed a joint venture in the Shanghai Stock Exchange, which is mainly aimed at the mainland variety show entertainment market... Also, this company has a talent training department, which mainly cultivates hosting and behind-the-scenes talents for variety show programs... By the way, the company's programs involve reality shows, emotions, dating, games, and documentary."

After Tang Rong finished speaking, Li Ruigang nodded, looked at Director General Xu Chenggong, and said, "Success, tell me what you think."

Xu Chenggong, who is just in his early 40s, graduated from a doctorate in media with a Chinese face and thick eyebrows. He is born with a handsome appearance.

Listening to Master Li’s name, Xu Chenggong put down the white porcelain teacup in his hand and said slowly: “Someone previously excluded Youdao Film and Television Media from the auction list, and this decision was a bit hasty. Behind Youdao Film and Television Media is Youdao Group, and Youdao Group holds Zhiwei Weibo in his hand. I don’t think I need to say more about what Zhiwei Weibo is.”

The first thing Xu Chenggong said was to "order" Zhang Dalei, the deputy director in charge of the equity auction, and the conference room suddenly smelled of gunpowder.

There is a reason why Xu Chenggong shot Zhang Dalei - Zhang Dalei lost power.

Zhang Dalei has always had the ambition to be a director. Relying on his brother Zhang Dayun as the deputy mayor of the Shanghai Stock Exchange, Zhang Dalei has privately pulled some middle-level officials from Taiwan into small circles, waiting for the opportunity to change the dynasty.

Li Ruigang also has a backer in the city, so he is not afraid of some small actions behind Zhang Dalei's backs, but if he is troubled by Zhang's surname, it will always be a hidden danger.

So, in November 2007, Li Ruigang sent a report to the relevant departments of the city, applying to Shanghai Dongxing Media Group Co., Ltd. to launch a new round of reforms.

It was not sudden that Li Ruigang submitted his application for reform.

Dongxing TV was established in 2003 and was established relatively late, but it was rich in financial resources. At first, it wanted to imitate Fengniao TV and follow the current affairs and news route, focusing on high-end people. As a result, it was not successful after a year of traveling, and it was transformed into entertainment.

To transform into entertainment, it is inevitable to have a collision with Mango TV.

Therefore, from 2005 to 2007, Dongxing TV and Mango TV "started a full-scale war", and the two TV stations fought openly and secretly in terms of talent show ratings, star-making ability, publicity, and poaching.

After three years of fighting, killing one thousand enemies and losing eight hundred of them.

But in three years, it has not made a truly "phenomenon" program, and the status of Dongxing TV's first-line TV station has gradually declined.

It is reasonable for Li Ruigang to apply for reform at this time.

but……

Reform is similar to pursuing the rules and regulations. The intention of the drunkard is not to drink, but to Xiangzhuang’s sword dancing is to Pei Gong.

In reform, how can one not change the organizational structure?

If the organizational structure is moved, how can there be no management team?

Move the management, can you still jump around happily with his cat Zhang Dalei?

In order to show the determination and intensity of this reform, especially to avoid making the superiors feel that it is not really for the group? It is planning and change, but to play the "reform card" for internal struggle rights, Li Ruigang gritted his teeth and proposed the auction of 10% of the group's equity and introducing strategic investors.

Li Ruigang thought that this suggestion would definitely not be approved in the city, because there is no precedent for units like Dongxing TV to sell equity in all provinces and regions across the country.

As a result, Li Ruigang underestimated the courage and enlightenment of the main leaders in the Shanghai Stock Exchange. Li Ruigang's application to sell 10% of the group's equity and introduce strategic investors was approved.

Following the passage, there were also reform plans developed by Li Ruigang, Xu Chenggong and several other deputy directors of the same camp.

In the application report, Li Ruigang said in a sensational tone: "The separation of production and broadcasting is vast, from CCTV to first-tier satellite TV, to second- and third-tier satellite TV that seeks to be promoted, they are all swept into the tide of radio, television and media reform."

"There are more and more players participating in the production of programs, and there are more and more competitors of traditional TV stations. The rising private production companies, rich video websites, overseas program production companies with high production standards, and even grassroots production teams are all here to get a share. Whether voluntarily or force them to gather forces from all parties, "opening the door to run a station" is the general trend."

From a certain perspective, what Li Ruigang said is not without reason.

The current time and space where Bian Xuedao is located, and the progress of certain areas of society is obviously a little faster than in previous lives.

then……

The curtain of reform of Shanghai Dongxing Media Group Co., Ltd. in 2008 officially kicked off.

Reform goal: Integrate the production power of variety shows and entertainment across Taiwan and strengthen Dongxing Satellite TV.

The reform is divided into three steps:

First, to strengthen Dongxing TV, the group has established a new "Dongxing TV Center". The organizational structure is made to highlight the Internet thinking methods such as "transparency, equality, and communication" in management.

Secondly, an independent producer system is implemented within the center. The separation of production and broadcasting is implemented, and the project bidding system is implemented. The broadcasting department opens the bidding of the creative producers of the program in the center and the group channels. Social production companies can also participate in the bidding.

"Dongxing TV Center" has 22 independent producers, 4 major centers and 4 departments. On this basis, several production teams are formed to promote the innovative development of the entire group's entertainment programs.

Again, both content production process and business model have been innovated. The new "Dongxing TV Center" adopts a closed-loop content production system, implements a product manager system, and jointly opens the sales process with customers to integrate the entire process.

Behind the clouds and fog of the reform plan, the core is the reconfiguration of human resources.

Behind the establishment of the "Dongxing TV Center" is the group's concentrated efforts in variety shows and entertainment.

After the merger of the five major institutions, the entertainment program team will reach 1,300 people. On this basis, several production teams will be formed to promote the innovative development of the entire group's entertainment program.

In principle, personnel from the original functional department were diverted to the newly established "Dongxing TV Center" and performing arts center as needed, and began to compete for work.

However, there are even more ruthless ones behind...

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Chapter completed!