"Okay, Mr. Zheng, we will implement it immediately." Lin Xiaofeng responded.

"How is the cooperation with department stores and large supermarkets going forward?"

Zheng Nannan turned his attention to sales department manager Wang Qiang.

Wang Qiang hurriedly stood up and reported: "Mr. Zheng, we have had in-depth negotiations with several of the top three department stores and large supermarket chains in Hong Kong Island, and most of them have reached initial cooperation intentions."

"They are very interested in Disney's products, but further negotiations are needed in terms of product display locations, promotional cooperation, etc.."

"These details must be handled well. Disney's products must have a conspicuous display position to attract consumers' attention. In terms of promotional activities, we must actively cooperate with the rhythm of supermarkets and department stores, and also have our own characteristics."

Zheng Nannan said: "In addition, when communicating with them, we emphasize that we will continue to launch new products to ensure the freshness of the products."

"I understand, Mr. Zheng." Wang Qiang recorded it carefully.

"Production Department, can the production progress of toys keep up with market demand?" Zheng Nannan looked at Chen Tao, the production department manager.

Chen Tao answered confidently: "Mr. Zheng, we have made preparations for expansion in the production base of the Military Reclamation Farm. We have also signed a contract with suppliers in terms of raw material procurement to ensure the stable supply of raw materials."

"The production line is currently undergoing final debugging and is expected to be officially put into production within one week, which can fully meet the early market demand."

"Also, we have formulated strict quality control standards to ensure that every Disney toy that comes out of the factory meets high-quality requirements."

"Quality is our lifeline, and we must not be careless. Disney has extremely high requirements for product quality. Once quality problems arise, it will not only affect our reputation, but may also lead to a crisis in cooperation." Zheng Nannan reminded seriously.

The meeting lasted for several hours, and various departments had a comprehensive and in-depth discussion on matters related to their cooperation with Disney.

Zheng Nannan put forward specific requirements and suggestions for the work of each department to ensure that the entire project can be carried out in an orderly manner.

After the meeting, Zheng Nannan returned to her office and looked at the bustling street scene of Hong Kong Island outside the window. Her heart was full of expectations and a hint of worry.

Although all departments have already made preliminary plans, they will inevitably encounter various unexpected problems during the actual implementation process. She knows very well that she must always be vigilant and deal with possible crises at any time.

In the following days, the company entered a tense preparation stage.

The marketing department is busy connecting with advertising companies to design and production of promotional materials, and online promotion activities are also launched one after another. The popularity of Disney toys on social media is gradually increasing.

The sales department frequently travels between major department stores and supermarkets to finalize the details of the cooperation.

The order was sent back to the northern border. Wang Shilei was shocked when he saw the large order. However, he quickly calmed down.

He waved his hand and ordered: "Put another set of equipment to increase production!"

Machines roar on the production line, home workshops are all day and night, and exquisite Disney toys are born here.

However, just as everything seemed to be going smoothly, trouble suddenly came. One day, Zheng Nannan was reviewing documents in the office, and sales manager Wang Qiang rushed in with a panic look.

"Mr. Zheng, it's not good!" Wang Qiang's voice was anxious.

"Don't be anxious, tell me slowly, what happened?" Zheng Nannan put down the documents in his hand and looked at Wang Qiang calmly.

"There is a problem with our cooperation with Ganghui Department Store. They suddenly proposed to increase the entry fee of our products, and the range is very large, almost twice the price negotiated before." Wang Qiang said angrily.

Zheng Nannan frowned: "Did they give a reason? Why did they suddenly raise the entry fee?"

"They said that the mall will undergo large-scale renovation and upgrading in the near future, and the operating costs will increase, so the entry fee for all suppliers will be increased."

But as far as I know, the entry fees of other suppliers have not increased so much, and are obviously aimed at us." Wang Qiang shook his head helplessly.

Zheng Nannan pondered for a moment and said, "Hong Kong Hui Department Store has an important position in the retail industry of Hong Kong Island, and we cannot give up this cooperation opportunity easily."

"You can communicate with them to see if they can reduce some increase. At the same time, find out if they have other demands."

"Okay, Mr. Zheng, I'll go right away. But I'm worried that they are tough and refuse to give in." Wang Qiang said with some concern.

"If we really can't agree, we will think of other ways. Let's see if we can provide them with more value from product display, promotional activities, etc. in exchange for a reasonable entry fee." Zheng Nannan said.

"Anyway, you can't give up easily, which is very important to our market layout."

After Wang Qiang left, Zheng Nannan fell into deep thought. She understood that shopping malls were like battlefields, and there would be many emergencies like this in the future.

You must learn to deal with it flexibly in order to lead the company to survive in the fierce market competition.

At the same time, some unoptimistic news came from the marketing department.

Although the online promotion activities attracted a lot of users to participate, the actual conversion rate did not meet expectations.

Many users just participate in topic challenges, but they do not translate into actual purchasing behavior.

Lin Xiaofeng reported to Zheng Nannan anxiously: "Mr. Zheng, we analyzed the data and found that although users are interested in Disney's topic, we have not done enough in guiding purchases."

"Maybe the conversion path between the promotional content and the purchase link is not smooth enough, or the attractiveness of the product has not yet fully impressed the users."

Zheng Nannan listened carefully to Lin Xiaofeng's report and said:

"You arrange a market research team to conduct in-depth surveys on users who participate in online activities but do not purchase them to understand why they don't buy them."

At the same time, optimize the promotional page, simplify the purchase process, and highlight the selling points and discount information of the products. In addition, you can consider launching some exclusive online promotional activities to stimulate users to purchase."

"Okay, Mr. Zheng, let's adjust immediately." Lin Xiaofeng said.

After solving the problem in the marketing department, Zheng Nannan received another call from Wang Shilei.

"Mr. Zheng, something happened to the raw material suppliers. A batch of their key raw materials suffered severe damage due to severe weather during transportation, which may affect our production progress."

Wang Shilei said anxiously on the other end of the phone.

"How could this happen? Are there any other solutions?" Zheng Nannan asked.

"We are contacting other suppliers to see if we can urgently allocate a batch of raw materials. But this may increase some costs, and the delivery time cannot be completely guaranteed." Wang Shilei said helplessly.

"Put the cost issue aside first, ensuring production progress is the most important thing. You contact other suppliers as soon as possible and make sure that the production line cannot be stopped."

"At the same time, communicate with the original suppliers and let them bear part of the losses. After all, this is a problem in their transportation process." Zheng Nannan made the decision decisively.

After dealing with this series of problems, it was already late at night. Zheng Nannan leaned tiredly on the office chair and rubbed her temples.

The troubles I encountered today are just the beginning. The road ahead is still long. She knows that she cannot relax at all.

The next day, Wang Qiang once again had difficult negotiations with Ganghui Department Store. After several hours of verbal battles, Ganghui Department Store finally agreed to reduce the increase in entry fees, but it was still 50% higher than before.

In desperation, Wang Qiang had to agree first and report to Zheng Nannan. Although Zheng Nannan was not very satisfied with this result, considering the importance of Hong Konghui Department Store, he could only accept it temporarily.

"Since the entry fee has increased, we must find ways to make up for the losses in other aspects. You discuss with the marketing department and sales department to see if you can make some adjustments in product pricing, promotional activities, etc.," Zheng Nannan said to Wang Qiang.

"Okay, Mr. Zheng. We will come up with a plan as soon as possible." Wang Qiang said.

At the same time, after in-depth research on users, the marketing department found the reason for the low online conversion rate.

It turned out that the product pictures on the promotional page were not clear enough to fully display the details and characteristics of Disney toys, and the purchase process was too complicated, which led many users to give up halfway.

In response to these issues, the marketing department quickly optimized the promotional page, replaced high-definition product pictures, and simplified the purchase process.

At the same time, an online limited-time discount event was launched, and you can enjoy a 20% discount when purchasing Disney toys. This series of adjustment measures have achieved obvious results, and the online conversion rate has gradually increased.

Wang Shilei stayed up all day and night but still failed to completely solve the problem of raw material supply.

One day, the company suddenly received a lawyer's letter. The sender was a toy company called "Creative Unlimited".

They claim a Disney-themed puzzle toy produced by Military Reclamation Toys infringes on their design patents.

Zheng Nannan felt nervous when she saw the lawyer's letter.

She immediately convened a meeting of the heads of the Legal Department and the Production Department.

Lawyer Zhang, manager of the Legal Department, carefully studied the lawyer's letter and relevant evidence and said:

"Mr. Zheng, judging from the evidence provided by the other party, they did apply for the design patent for this puzzle toy before us."

"But when we designed this product, we created it based on Disney's classic elements and did not copy their designs. There may be some misunderstandings."

"We cannot take it lightly whether it is a misunderstanding or not. If we really fall into a patent dispute, it will have a serious impact on our company's reputation and business development."

Zheng Nannan said, "Recalling, is there any omissions in the design process of this product?"

Because they provide samples of toys and are processed and produced in northern Xinjiang, if there is any infringement, it is their responsibility.

The design manager frowned and thought for a while and said:

"Mr. Zheng, the design of this puzzle toy was conceived by our team based on the scenes in Disney animations, and has not referenced other companies' products."
Chapter completed!