Zheng Nannan is negotiating with several foreign merchants. Although the company has just been established, she has obtained the agency rights of military reclamation toys in Hong Kong Island.

There is no way to do this, who made her unique resources? Even without Ye Yuze, she was a member of the 16th Division and had donated agricultural machinery and equipment there.

The most important one of the few foreign businessmen today is the representative of Disney Company.

Although Military Reclamation Supermarket and Walmart are all over the world, Disney is unique in the animation industry with its unique influence.

Although Brother Film and Television is a powerful competitor, Yuanfang only introduced the Chinese myth into the past.

But in terms of Western animation, Disney is worthy of being the "No. 1 brother."

The company was founded in 1923 and mainly focuses on animation films, and also engages in entertainment program production, theme parks and other businesses.

His works include "Snow White and the Seven Dwarfs", "Little Mermaid", "The Lion King", etc., which have long been deeply rooted in people's hearts.

It can be said that he is the originator of Western animation and has a strong appeal.

In addition, they later acquired Pixar Animation Studio and launched the "Toy Story" series, "Racing Story" series, and "Finding Nemo" series, became even more famous.

If Ye Feng hadn't intervened, his brothers' film and television would have long become Disney's possession.

They are not only famous in the film and television industry, but also have many derivative products.

For example, the theme park resort is responsible for the operation, design and construction of 6 resorts, 12 theme parks and multiple giant cruise ships sea cruise lines around the world.

The authorization of consumer products around Disney has cooperated with a wide range of licensees around the world to launch consumer products including clothing, toys, food and other consumer products.

Therefore, taking Disney can make Zheng Nannan the new company take off.

In the conference room, the crystal chandeliers sprinkled soft light. Zheng Nannan sat upright at the top of the conference table, his eyes calm and confident.

She wore a well-tailored black career suit and a simple pearl necklace, and her every move exuded a capable temperament.

Opposite, several foreign representatives sat upright, among which Mr. Johnson, the representative of Disney Company, was particularly eye-catching.

He was wearing a dark blue suit and gold-rimmed glasses, with deep eyes, revealing the shrewdness and caution of an old-school businessman.

"Ms. Zheng, we have a little understanding of your company's background, but as a newly established company, Junken Toys seems to lack sufficient experience in market operations and channel layout."

Johnson was the first to break the silence. His English was in a standard American tone, and his tone was neither humble nor arrogant, but he implicitly questioned.

“While Disney’s brand value is extremely high, we need to ensure that our partners have the strength to maintain and promote our products.”

Zheng Nannan smiled slightly, calmly opened the folder in front of him, took out a carefully prepared document, gently pushed it to Johnson, and responded in fluent English:

"Mr. Johnson, I fully understand your concerns. Although Military Reclamation Toys have just been established, we have strong resource support behind it."

"We have obtained the agency rights of military toys in Hong Kong Island, and Hong Kong Island, as an important international business center, is an important springboard for us to open up the international market."

She paused and tapped the chart on the profile with her finger:

"You see, this is our sales network planning in Hong Kong Island. We plan to open five Disney-themed toy stores in the core business district of Hong Kong Island within three months, and reach cooperation with well-known local department stores and large supermarkets to ensure that the products can quickly cover the entire island."

At this time, another foreign representative, Mr. Leclerc from France, frowned and said:

"Ms. Zheng, marketing promotion is not only a matter of store number, but also requires strong marketing capabilities. Disney's products require accurate marketing plans to attract consumers' attention."

Zheng Nannan was calm and signaled to her assistant. A series of carefully planned marketing plans were immediately displayed on the big screen.

"Please see, we have designed a series of theme marketing activities for Disney's classic IPs, such as Mickey Mouse, Snow White, etc."

“For example, during the new product launch, we will hold a Disney-themed parent-child event, inviting professional cosplay teams to play Disney roles and interact with consumers.”

At the same time, we will also use social media platforms to launch online topic challenges, attract young consumers to participate through generous prizes, and improve the brand's exposure and topicality."

Johnson nodded slightly, but there was still a hint of doubt on his face:

"It sounds good, but the execution of these plans requires a lot of capital investment. Does your company have enough financial support?"

“As for funding, we have reached cooperation intentions with several financial institutions to ensure adequate funds are used for marketing and product operations.”

Zheng Nannan said, showing the cooperation agreement signed with the bank.

"Also, we have our own production base in the military farm, which can effectively control costs and bring products to the market at a more competitive price. In this way, we can not only guarantee profit margins, but also attract consumers in terms of price."

The negotiations were underway, and the atmosphere eased a little. But Johnson suddenly changed his mind:

"Ms. Zheng, when we choose partners, we in Disney, in addition to our business strength, we value each other's cultural concepts more. Our products carry Disney's values ​​and cultural connotations. How can your company ensure that our culture will not be distorted or misunderstood during the promotion process?"

This question is obviously very sharp, and the air in the conference room instantly becomes solemn.

Zheng Nannan took a deep breath and said seriously:

"Mr. Johnson, I understand your importance to cultural heritage. In my opinion, Disney's culture is full of love, dreams and courage. This culture transcends national boundaries and can resonate with consumers around the world. Although our military toys come from China, we have always been committed to promoting cultural exchanges and integration."

She stood up, walked to the window, and looked at the bustling city view outside the window.

"Did you know? In China, Disney's animated films have accompanied the growth of generations of children, and the images of Mickey Mouse and Donald Duck have long been deeply rooted in people's hearts."

"We plan to not only sell products during the promotion process, but also hold Disney cultural exhibitions, and convey the essence of Disney's cultural essence to consumers through various forms such as pictures, videos, interactive experiences."

"At the same time, we will strictly control product design and promotional content to ensure that every detail meets Disney's brand image and cultural requirements."

At this moment, the door of the conference room was suddenly pushed open gently, and the assistant quickly walked to Zheng Nannan and whispered a few words in her ear.

A trace of surprise flashed in Zheng Nannan's eyes, but she quickly returned to peace. She smiled and said to Johnson:

"Mr. Johnson, I want to give you a surprise. We have invited a special guest, Professor Li, a famous Chinese children's education expert, and a senior researcher in Disney culture."

"He has always been committed to combining Disney's educational philosophy with Chinese traditional culture to develop educational products suitable for Chinese children."

After a while, Professor Li walked into the conference room and shook hands with everyone enthusiastically. After sitting down, he said:

"Mr. Johnson, I have studied Disney culture for many years and are deeply attracted by its charm. Disney's stories are not only entertainment, but also an important carrier for teaching children's values."

“In collaboration with Military Reclamation Toys, we plan to develop a series of educational Disney toys, such as puzzle puzzles with the theme of "The Lion King", which allows children to understand the importance of teamwork and responsibility through puzzle games.”

“There are also role-playing toys inspired by Frozen to encourage children to use their imagination and creativity. These products not only promote the sales of toys, but also further promote Disney’s cultural philosophy.”

Johnson listened to Professor Li's introduction and showed an admiration in his eyes. But he still did not let go easily:

“These ideas are really creative, but we also need to consider market feedback. After all, consumer demand varies greatly in different regions.”

Zheng Nannan immediately responded: "Mr. Johnson, we have done sufficient market research. We have formed a professional market research team and collected a large number of consumers' opinions and suggestions through online questionnaires, offline interviews and other methods."

"And, we will make targeted adjustments and optimizations to our products based on the cultural characteristics and consumption habits of different regions."

"For example, on Hong Kong Island, we will launch some Disney joint products with Hong Kong characteristics, combining Disney elements with Hong Kong local culture to attract the attention of local consumers."

As the negotiations deepened, the exchanges between the two sides became smoother and smoother. But Johnson raised another key question:

"The cooperation period and share ratio are our very concern. Ms. Zheng, what do your company have? "

Zheng Nannan was ready for a long time, so she came up with a detailed cooperation plan:

"We recommend a five-year cooperation period so that both parties have enough time to achieve the cooperation goals."

"In terms of share ratio, we fully consider Disney's brand value and market influence and propose a fair and reasonable plan."

"In the early stage, we are willing to give Disney a higher share ratio to show our sincerity in cooperation. With the expansion of market share and the growth of sales, the share ratio can be adjusted appropriately according to actual conditions."

"At the same time, we promise that during the cooperation period, we will invest no less than US$5 million in marketing to ensure that the sales volume and brand awareness of the product continue to increase."

The negotiations entered the final critical stage, and the two sides held repeated consultations on the details of cooperation.

Johnson whispered with his assistant from time to time, and the atmosphere was tense and subtle.

Zheng Nannan always maintained calmness and firmness, and made some concessions at the right time to promote the progress of the negotiations.

After hours of intense discussion, the two parties finally reached an agreement on the main terms of the cooperation agreement.

Johnson stood up and smiled and stretched out his hand:

"Ms. Zheng, I have to say that your professionalism and sincerity touched me. I believe that our cooperation will surely be a complete success."

Zheng Nannan also showed a gratified smile and held Johnson's hand tightly:

"Mr. Johnson, I am also looking forward to working with Disney. We will definitely do our best to make Disney products shine in the Hong Kong Island market."

Amid the applause of everyone, the two sides formally signed a cooperation agreement.

At this moment, Zheng Nannan knew that this was not only an important milestone in the development of military toys, but also a beautiful victory she achieved in the business world game.

In the future, there are more challenges and opportunities waiting for her and military toys to welcome and conquer.

After successfully signing a cooperation agreement with Disney, Zheng Nannan’s military reclamation toy company ushered in a brief atmosphere of celebration.

In the office, colleagues gathered around to congratulate Zheng Nannan, and everyone's faces were filled with excitement and expectation.

This cooperation is undoubtedly a powerful booster for the company, indicating that the company is about to reach a new level.

However, Zheng Nannan was not overwhelmed by this short-term joy.

In her mind, the signing of the cooperation agreement is just the beginning, and how to implement the plan step by step is the real challenge.

She quickly organized a senior meeting of the company. In the conference room, bright lights were sprinkled on everyone's serious faces. Everyone sat around the conference table, and there were various documents and materials for cooperation with Disney in front of them.

"Everyone, we have successfully won the Disney cooperation, which is the result of everyone's joint efforts. But we all know that the next task is arduous."

Zheng Nannan's eyes swept over everyone present, with a serious and firm expression.

"Opening five Disney-themed toy stores in the core business district of Hong Kong Island within three months is our primary goal. Marketing Department, how are your promotion plan ready?"

Marketing manager Lin Xiaofeng quickly stood up, cleared his throat and said:

"Mr. Zheng, we have further refined the promotion plan according to the ideas we had in the previous negotiations."

"Online, we have reached cooperation intentions with major social media platforms and are preparing to launch a series of Disney-themed topic challenges in the near future, including Mickey Mouse imitation show, Disney classic line dubbing competition, etc.."

"In terms of prizes, we have prepared a wealth of Disney peripheral products, and we believe that it can attract a large number of users to participate."

"Offline, we have negotiated cooperation with several large shopping malls in Hong Kong Island and are preparing to hold Disney-themed parent-child activities in the mall atrium, and the layout plan for the event venue has also been initially completed."

As he said that, Lin Xiaofeng handed Zheng Nannan a detailed event planning letter.

Zheng Nannan nodded while flipping through: "No, the combination of online and offline is a good idea. However, the details of the event must be controlled well, especially the interaction with consumers, to ensure that it is interesting and orderly."
Chapter completed!