In the animation industry of the previous life, if you wanted to judge whether the characters of an animation and cartoon were distinct and whether the cartoon was popular with people, the easiest way was to watch the series created by the other party and the specific serialization.

The number of episodes.

For example, Pleasant Goat and Big Big Wolf, an animation and cartoon that made many parents and even adults feel a little disgusted in the previous life, no matter what the outside world's perceptions and impressions of this cartoon are, it still cannot stop this cartoon from being popular on TV screens.

The screen has been active for many years, and even has various prequels, postquels, and side stories, as well as specially formulated corresponding anime episodes and plots for one of the anime characters, and even prepared a corresponding anime movie, which was directly released to the theaters.

If it is shown on the market, the copyright holder will naturally make a lot of money. Even relying on such a plot alone, the company can be listed directly.

Not only can a lot of money be made from the operation of these copyrights, but also various stationery and clothing, children's clothing, water cups and other image grants. The annual copyright fees are not a small amount. Just relying on such a successful anime character can make people earn a lot of money.

It directly brings a steady stream of gold mine to the company.

For Gu Cheng, he also has great expectations for the entry and establishment of his own animation company. He has just entered this industry, and at the same time, he also wants to take advantage of this policy to achieve some good achievements. Only with an excellent work can he achieve great results.

Being able to successfully stand out among so many competitors and gain the favor of superior leaders and TV stations has laid a relatively good foundation for cooperation. Only then can we receive more policy inclinations and preferences in the subsequent cooperation process.

Therefore, after the establishment of the company, the first work will naturally receive great attention, and you must choose all the outstanding works that you know to achieve this level.

Regarding the choice of the first work, Gu Cheng naturally put a lot of thought into it. He continuously screened many wonderful and outstanding works and successfully selected one that met all the characteristics. After struggling for a long time, Peppa Pig naturally succeeded.

Entering his eyes, not only can the company's name be established for the first time, but also the brand building of this work can be relied on to give the company a corresponding foothold in the entire industry.

Of course, Wu Qingrui has a different opinion on this issue. He fully agrees with all the other projects involved in this plan, but he still has great doubts about the choice of the company's first work.

Yes, because from the perspective of an animation practitioner, it seems that the Peppa Pig movie is really simple, a little too much, and it makes people lose their energy at all. I don’t even think that this work can be successful.

places and characteristics.

"Mr. Gu Cheng, isn't this Peppa Pig work a little inappropriate?"

Since I'm already more inclined to cooperate with the other party, I don't seem to be so shy about some issues. I simply take advantage of today's occasion and let the other party answer all the doubts in my heart without time, and then use a thorough expression.

Carry out the next cooperation matters with a thorough and open attitude.

"Of course, in the eyes of us adults, this work is indeed too simple and a bit too much. Maybe even a relatively ordinary practitioner who has just entered this industry can do it by relying on his own ability and spending a little more time.

One person completed this work from beginning to end."

Gu Cheng smiled and took a sip from the coffee in front of him, while explaining to the other party the main reason why he chose this work.

"As an animation company, we must first find our own positioning problem. For example, the first market we should sink into is the children's category, and it is just starting now, so we are not suitable to share our energy.

It's too broad. Only after we have done well in the children's market can we ensure that our company has enough energy to deal with other things."

Wu Qingrui naturally has no doubts about Gu Cheng's positioning. After entering the new century, people have also become very interested and inclined to engage in business, and they also have a choice in choosing their favorite industry.

A relatively clear understanding is that only women and children can earn the most money in this world.

The most direct audience of animation companies is children, and as these children grow up and time goes by, when they slowly grow into teenagers, it is the best time for the company to start changing its positioning and strategy, and slowly develop these markets.

, coupled with the fact that when I was a child, I already had a relatively clear understanding and familiarity with the animation produced by my own company, and it became very easy to take advantage of this shareholder trend to open up the corresponding market.

.

Since the best audience for the animation company's works is children, then we must think about the problem from the perspective of children. The film Peppa Pig, if nothing else, just the plot and the lifelike animation characters in it, will definitely be able to attract the audience accordingly.

The children's market is favored by these children.

The main reason why the animation market is now in a difficult situation with low development prospects and even no profit is because what any animation practitioner considers when creating animation is how to show off their skills and how to pass a movie.

Use this work to express the capabilities of your company and its employees.

Almost every company has this idea on the road to development, so the animation products they produce are more advanced than the last. Some animation products even have some philosophical flavor, which is to make an ordinary adult

If people watch these animation products, they may fall into a situation where they do not understand the meaning at all, let alone the children who are the first-line audience of these works.

You must know that children's patience is very limited. When they encounter a problem that they cannot solve, they will take a more intuitive approach, which is to give up. Cartoons that they cannot understand have basically no appeal to children.

Yes, this has also caused that almost all the works in the animation circle are not very popular with children.

Although animation is also a way of artistic expression, and every animation practitioner and even painters with relatively advanced painting skills have many artistic pursuits for their profession, when they really want to open up the market, the final

The best way is to temporarily abandon your own artistic pursuits and make some cartoons that are straightforward and straightforward, and even require no thinking. Only then can you possibly re-cultivate a good animation market and let some children fall in love with it.
Chapter completed!