556. The publishing house’s mistake (Thank you in my dream for your first reward of the new year)
"What's going on? What did your department do? Something went wrong at this time. Is it worthy of the hard work of all of us at the publishing house?"
Yu Qi, who has always been known as a good guy in the company, had a rare chance to look at the staff responsible for the entire publishing house's publicity work, as well as the department heads.
You must know that the entire publishing house attaches great importance to Gu Cheng's new book. This is related to the company's final benefits and feedback at the end of the year, and also determines the board of directors' support for the publishing house in the next year.
Only by having excellent results can you feel comfortable participating in the group's annual summary, and can you safely enjoy the envy and admiration of all your colleagues.
However, something went wrong just before the launch. The originally scheduled publicity plan changed in one step, which triggered a chain reaction. All the original plans were scrapped and needed to be re-ordered based on existing resources and channels.
Make appropriate plans.
If that's the case, then it doesn't matter. It's just that all the previous work preparations have been in vain. At worst, it's enough to make a new plan. After all, no one can guarantee that they will never make mistakes. People are not machines. They have to be slack and inattentive.
This is human nature. Yu Qi himself is not a strict character and will fully understand the difficulties of all staff within a reasonable range.
But the problem is that now we have reached a critical juncture. The publicity to the outside world is already halfway through. Even the cover and specific release date have been determined. There is only one week left before the launch. It is left to the publisher to modify it.
It’s too late for mistakes and mistakes.
Judging from the current specific situation, there is no extra time to formulate relevant new plans, and the Propaganda Department has no way to guarantee that a final publicity plan will be made in the remaining week.
This will have a certain impact on the sales of Gu Cheng's new book, and the impact will be relatively large. After all, the sales of a book still largely depends on the power of publicity. If it is because of the power of your own publishing house,
Due to Gu Cheng's fault, Gu Cheng's sales did not reach the planned results, so Yu Qi felt that even if he died to apologize, it would not be enough to relieve his inner guilt.
To be honest, at the current level and size of Gu Cheng, the original affiliation with the publishing house has been reversed. As we all know, writers must rely on publishing houses to make a difference, but this situation is not so absolute. Those who are located in
Writers at the top of the pyramid never worry about lack of collaboration.
There are countless temptations surrounding these top writers in life. It is no exaggeration to say that if Gu Cheng now wants to change a publishing house for more in-depth cooperation, the other publishing house will even be willing to come up with the most tempting ones.
Dividends from dry shares are used to attract young talents in the novel world.
You must know that the value of shares will only have a certain degree of wealth and allure when the entire company becomes larger. With the addition of Gu Cheng, we can jointly make this original cake plate bigger and bigger. By then, whether it is the entire publishing house
Regardless of whether it is all shareholders, it is a very beneficial thing. If this goal can be achieved, it is natural for them to pay something that originally belongs to them.
The main reason why Gu Cheng has stayed in Haohan Publishing House is that besides having a good personal relationship with Yu Qi, he also feels that it is very pleasant to work with this publishing house. He himself is not very good at it.
As a social person, if you change publishing houses, you will inevitably have to start a conversation with another group of strangers and get familiar with each other. In comparison, you are more willing to cooperate with acquaintances. At least they have gone through these familiar stages, and both parties have a deep understanding of each other.
I also have a preliminary understanding of his character.
Even if Yu Qi has not directly discussed these psychological activities of Gu Cheng, he still has some speculations. It can be said that the identities of the two people have been deflected now. It is not that he, a fledgling junior, needs to rely on his connections in the publishing house to be able to work in the publishing house.
To survive in this profession, you need to firmly grasp the potential of the other person in the novel industry to ensure that he can stay in the position of editor-in-chief for a longer period of time.
It is precisely for this reason that you need to be extra cautious and attach great importance to the process of cooperating with the other party. You cannot hold the other party back due to your own reasons. If this happens, then you and the other party are originally in the honeymoon period.
The relationship and content have also broken down, causing Haohan Publishing House to lose a major boost to its originally stable rising position.
All the staff in the publicity department also realized the seriousness of this incident. Everyone was silent and looked down at their desks. On the one hand, they were not only upset about their own mistakes in work, which led to such a relatively big incident.
On the other hand, I am also actively thinking about how to save this failed important work.
The original publicity plan had been preliminarily booked before the other party's manuscript was sent over. At the same time, we had communicated and contacted all departments. However, we did not expect that we were suddenly betrayed by an advertising company we had cooperated with for a long time.
Advertisements at public stations were also scrapped for completely unfounded reasons.
At the same time, some professional media and newspapers that had been contacted suddenly changed their attitudes. This unexpected change was a result that the propaganda department did not expect at the beginning.
If the timing of any coincidence is too clever, then it can no longer be regarded as a coincidence. At this point in time, both Yu Qi himself and other staff of the publishing house have woken up. If nothing else happens,
Suddenly, a partner who has been working together for a long time betrayed. It must be a damaging move used by a competitor at a critical moment. It is to destroy the publicity of Gu Cheng's new book. These off-board tactics will be used to attack Haohan Publishing House in the next step.
competitive advantage.
Even if it is understood that the main reason is not because of oneself, the staff of the publicity department can still not escape the blame. As a professional talent, at the beginning of formulating a plan, one should consider various possible situations and set aside timely arrangements.
measures to avoid unnecessary losses.
The staff of the publicity department were too arrogant and did not consider the possibility of betrayal by their partners and did not prepare a follow-up plan B. This led to the current situation where they were unable to do anything and looked at their competitors in vain.
Chapter completed!