California, Los Angeles, Beverly Hills.

Tom Cruise walked out of the mansion with a serious look on his face and came into the garden.

His agent and spokesperson sister Li Dewit came over.

"Are you ready?" Tom Cruise sorted out the white T-shirt with the charity slogan for ALS, and asked, "I'm ready."

"The video equipment is ready," said Li DeWitt.

Tom Cruise followed the garden trail to a flat grass, and a photographer who often cooperated with Sand Sea Entertainment was waiting here and was debugging a very ordinary camera.

"Please trouble you, Claibert." Tom Cruise took the cameraman's arm affectionately.

The cameraman smiled and said, "It should be, you are too polite."

Opposite the camera, a bucket of ice-dipped ice-filled water was placed on the turf. In the hot July, a trace of white mist rose.

"Luckily it's not winter." Tom Cruise laughed at himself.

Li DeWitt laughed: "Ronan has thought it through very carefully and probably doesn't want to make things difficult for you, so he specially selected this time period for Netflix to go public."

Tom Cruise said: "Ronan has helped me so much, even in Antarctica, I dare to pour it on my body."

After all, Li DeWitt is Tom Cruise's sister and knows what happened to Tom Cruise. If Ronan had not used his own power and the cooperative relationship with Caa to suppress the news that was unfavorable to Tom Cruise, Tom Cruise would have been in great trouble.

That Pat Kinsley has been deeply engaged in Hollywood for decades, and her interpersonal relationship network is quite wide. Once a woman goes crazy...

All I can say is that fortunately there is Ronan.

Even if it is a favor, Tom should cooperate with Relativity Entertainment and Netflix Network.

Moreover, this incident is very beneficial to expanding Tom's reputation and influence.

Claibert looked at the sun and said, "Wait a few more minutes."

Tom Cruise nodded slightly and continued to ask Li Dewit: "What about the media?"

"Don't worry." Li Dewit said simply: "I've already contacted it. After the video is uploaded, the Internet will start to hype this afternoon. Traditional media will follow up on the Internet. Tomorrow morning, you will participate in ABC's "Good Morning America" ​​and challenge the scheduled goals again in the program."

She smiled and said, "With relativity entertainment, there will be no problem."

Tom Cruise said: "The three candidates have been planned, involving entertainment, sports and business..."

Speaking of this, the housekeeper came over with a couple.

"Hi Tom." David Beckham hugged Tom Cruise: "Are you ready?"

Tom Cruise pointed to the camera and said, "Everything is ready."

Victoria greeted Tom Cruise and came over to chat with Tom Cruise's sister.

David Beckham is the person Ronan and Tom Cruise chose to radiate into the sports circle.

This football star has long surpassed football, and when it comes to commercial promotion, he is definitely the number one in the world today.

Perhaps David Beckham just wanted to help or participate in charity, but Victoria had a keen sense of smell and had already noticed the possible social opinion, and she also tried her best to persuade David Beckham to participate.

It can be said that without Victoria, there would not be David Beckham as he is now.

After chatting for a while, the cameraman Clebert reminded Tom Cruise that the light is most suitable for shooting now.

Tom Cruise ended his chat with Beckham and came to the front of the camera.

Tom Cruise has done a lot of preparation for the series of activities that will be launched next today.

Standing in front of the camera, Tom Cruise briefly introduced the rules of this activity.

Of course, this activity was naturally named "Ice Bucket Challenge" by him!

Participants posted video content on the Internet that they were flooded with ice water, and then participants could choose three other people or more people to participate in the event.

The event stipulates that invitees either accept the challenge within 24 hours or choose to donate $100 to fight "amyotrophic lateral sclerosis."

The event aims to let more people know about rare diseases called ALS, and also achieve the purpose of raising funds to help with treatment.

Tom Cruise picked up the ice bucket and poured the ice water inside on himself, completing the challenge.

Immediately, he looked at the camera and chose Ronan, Will Smith and David Beckham to participate in the event.

The video was shot very smoothly. Tom Cruise took the towel handed by Leigh DeVitt, draped it on his body, came to the back of the digital camera, and looked at the shooting effect.

David Beckham and Victoria also came over.

"The effect is OK," Clement said.

Tom Cruise gave his thumbs up: "Very good."

Clement turned off the camera, removed the storage disk and handed it to Tom Cruise, and said, "My job is done, let's go first."

There is still a lot of work to do next, and Tom Cruise didn't hesitate to him and said, "We'll talk about it another day."

Tom Cruise ordered someone to send Clement, handed the storage disk to Li Dewitt, and said, "Upload it."

Li Dewitt put away the storage disk and said, "You go and take a shower first, don't catch a cold."

Tom Cruise nodded: "I'll go now."

Li Dewit said nothing more, walked quickly to the nearby auxiliary building, an experienced online promotion team from Embassy Films, who had been waiting there for a long time.

"David, you guys do whatever you want." Tom Cruise pointed to his wet clothes: "I'll take a shower first and change my clothes."

"Go, don't worry about us." David Beckham said with a smile.

Victoria watched Tom Cruise walk away and whispered: "David, this is a good opportunity. Be serious and you must seize it. The people who support Tom Cruise are Ronan Anderson, plus Will Smith, who are the famous Iron Triangle in Hollywood."

David Beckham said: "You always think too much."

Victoria snorted in dissatisfaction and said, "If I hadn't thought too much, could we have the present?"

David Beckham was silent for a moment. Although he had done so much in cheating, he never thought of divorceing Victoria because he knew very well the importance of Victoria.

Victoria continued: "Don't forget, you're already thirty years old, how many years can your professional career last? What should I do after I retire?"

"I..." David Beckham said: "I can play for at least five years."

Victoria emphasized: "Planning, long-term planning! This must be! Even for our children! Fame has always been our greatest capital, and we must keep it. David, after you retire, Hollywood is the best choice, so that you can continue to ensure exposure."

David Beckham didn't say anything, which made him understand something instantly, why Victoria spent a huge amount of money to buy a house in Beverly Hills and became a neighbor with Tom Cruise.

Also, Victoria has been persuading him to come to the United States to play football, especially to choose a team in Los Angeles.

This is a football desert!

David Beckham raised his hand to stop Victoria from continuing: "I need time to think about it."

Tom Cruise changed into dry clothes at this time and came back. The three of them got together and started chatting.

In the auxiliary building, Li DeWitt logged into Tom Cruise's Netflix sharing account and ALS Charity Foundation account, uploaded Tom Cruise's "Ice Bucket Challenge" video, and paid the article to challenge the rules below. At the same time, @Ronan, Will Smith and David Beckham.

A team from Embassy Film Industry quickly spread the video on the Internet, striving to allow a wider audience to see it as quickly as possible.

This group was established when promoting "The Witch Blair". It has experienced the Internet promotion of many movies. It is experienced and has a variety of methods.

The video promoting the "Ice Bucket Challenge" is just a piece of cake.

At the same time, a team of up to twenty people in the Relativity Building also began to mobilize, with some people in charge of contacting newspapers and magazines, some people in charge of contacting TV stations, and some people in charge of contacting other traditional media.

In recent years, there have been many celebrities who have become famous or collaborated with Relativity Entertainment, and a considerable number of them want to continue to cooperate with Relativity Entertainment.

Most celebrities are smart people, such as stars like Matt Damon. In order to maintain their relationship with Harvey Weinstein, they do not hesitate to call media reporters in person.

Faced with the ever-increasing success and the growing scale of relativity, those with a little mind will take the initiative to move closer.

After contacting the head of the publicity and public relations department of Relativity Entertainment, many people immediately forwarded the latest Netflix share released by Tom Cruise.

In addition, in order to expand Netflix's plan to share its influence, Ronan and Tom Cruise have made a lot of preparations before, especially charity activities that care for the ALS have been held more than once.

All of these make the relevant content spread faster and more easily accepted by the audience.

In the afternoon, on the Internet, the "Ice Bucket Challenge" has become a certain popularity.

In just over six hours, Tom Cruise's Netflix shared more than 300,000 times, and the number of views reached nearly 3.2 million.

Moreover, as time goes by, the number of viewers per unit time has shown a continuous surge, and the snowball effect of Internet communication has begun to form.

Before getting off work that day, Ronan, Will Smith and David Beckham all responded through Netflix sharing and accepted Tom Cruise's "Ice Bucket Challenge".

This further increases the attention of the activity.
Chapter completed!