On the same day, on Netflix's streaming media, two new dramas created by Shahai Entertainment were officially launched.

These two new dramas are "Gossip Girl" and "Chernobyl".

Just like the first solo drama launched, the two new dramas still adopt the "explosive" mode, releasing all episodes of the season at one time.

The former is the first season, while the latter has only one season.

This instantly attracted the attention of a large number of Netflix users.

When Netflix's streaming media business first went online, in addition to a large number of old films, the two exclusive new dramas "Prison Break" and "Survival in the Wild" pushed were well received and were recognized as a conscientious production, with both reputation and number of viewers.

According to Netflix statistics, the cumulative number of viewers of both exceeded 15 million, bringing nearly 5 million new paid users to Netflix around the world.

The new quality dramas have brought about significant new paid users and revenue growth to Netflix.

At the same time, it also brings a new mode of TV series playback.

Many traditional media are actually paying attention to Netflix streaming media, because once the Netflix streaming media model continues to succeed, it may impact their TV series business.

Many viewers have complained through the Internet, and the weekly episode mode seems to be really unsatisfactory.

Traditional TV stations even gave Netflix streaming the name "destructive innovation".

But Netflix started and developed it with a business model similar to "destructive innovation".

For example, Netflix's initial business was aimed at the video tape rental market.

As we all know, Netflix started its business with online rental and sales of DVDs. Even though multiple businesses are moving forward in parallel, DVDs online rental and sales are still Netflix's most guaranteed source of income.

When Netflix was first established, consumers went to physical stores to rent video tapes and watched them at home through video recorders, which was the mainstream model of offline consumption of videos.

At that time, the industry giant PepsiCo had nearly 10,000 stores across the United States.

Netflix's model, based on the rapid development of the Internet, has won the support of users, thus impacting traditional companies represented by Pepsik from bottom to top.

Although PepsiCo has launched an online rental and sales business today, this step behind Netflix is ​​a fatal step.

Looking across the United States, PepsiCo's physical rental stores have been closed down, from nearly 10,000 to less than 4,000.

PepsiCo is just struggling to support it.

The birth of a new giant in an industry is always accompanied by the decline of countless old forces.

After Netflix streaming was launched, the novel playback mode has attracted a large number of viewers.

In addition, Netflix Share has a larger number of users, and these user data can be converted into paid users of the streaming media service at any time.

Netflix's leap-forward development model has also attracted attention, and several companies have also appeared in the market that have launched social businesses.

But they started too late and were already far behind by Netflix, and it will be difficult to develop in the short term.

But Hollywood attaches great importance to Netflix's model.

Netflix's DVD online rental is now an important offline channel for Hollywood film companies, and its streaming media business has also shown enough vitality and a bright future.

Hollywood is a circle that likes to follow the trend very much, which is fully reflected in film production.

The six major companies have also put streaming business on the agenda, such as Universal Pictures and Twentieth Century Fox are planning to set up an online online video company called hulu.

Warner Bros. also proposed to build Warner Online, but it has been strongly opposed by branches including Warner TV and HBO.

In the streaming media business, Netflix is ​​ahead, but there will be more and more competitors later.

If you want to ensure that the streaming media business continues to be far ahead, you must not only continuously absorb old works into the copyright library, but also pay attention to solo dramas.

Netflix streaming and online rental and sales businesses have more copyrights than any offline rental and sales company.

In the first half of this year, Netflix handled all medium and large companies in Hollywood, and the number of copyrights for renting, sales and online broadcasting works owned by the website exceeded 100,000 in one fell swoop.

You should know that when PepsiCo was at its peak, it only had the copyright of more than 20,000 film and television works.

In Ronan's memory, Netflix was not able to enrich the copyright library to 100,000 units until around 2010.

However, in the hands of Relativity Entertainment, Netflix has received greater resource support, more comprehensive preparations, and more clear development directions.

In addition to the copyright of old works, the pulling effect of exclusive new dramas is the most obvious.

The launch of "Gossip Girl" and "Chernobyl" once again triggered a sensation.

Moreover, the two dramas are extremely targeted, which also enhances the attractiveness of the two groups that had relatively low attention to Netflix streaming media.

The former audience is undoubtedly girls and younger women, while the latter is those who have come from the Cold War era.

The influence of the "nuclear threat" in groups that have experienced the Cold War cannot be ignored.

In that era, nuclear war seemed to break out between the United States and the Soviet Union at any time, and America lived in the shadow of "Great Ivan" anytime and anywhere.

Once the two works were launched, they immediately triggered a wave of crowds and viewing.

This mode where you can watch multiple episodes at one time is simply too cool than playing on TV stations that squeeze toothpaste.

The "explosion viewing mode" is deeply rooted in people's hearts on the Internet.

"Gossip Girl" and "Chelberino" have been well received since its launch.

The former is mainly concentrated in the group of young women.

This TV series is the first to use the current fashionable and popular social sharing elements, "mobile text messages" and online videos as the core themes, but it does not make people feel artificial, rigid, false and mysterious.

Moreover, the so-called upper-class life displayed by the protagonist group with "Queen S" as the core is also what many young women dream of.

During the promotion, Lydia Hurst, a wealthy socialite, also Lindsay Bill's best friend, visited the scene several times to endorse the creative background of "Gossip Girl".

This also makes the upper class background and the protagonists of wealthy socialites shown in "Gossip Girl" more convincing.

In addition, this TV series does reflect many reality in American middle schools.

High school students drink, promiscuous, intrigue and even seaweed have become common things for drinking boiled water and eating.

Similarly, for publicity needs, sharing and video interactions like Netflix have become an indispensable part of the lives of girls in the play.

"Queen S" appeared and told all girls that if they didn't even use these, they would be out!

In Hollywood and major TV stations, youth-themed TV series have never been missing.

The best thing about Gossip Girl is that it repackages this subject with fashion and popularity elements.

There are some things in the play that the audience has seen thousands of times--the inconspicuous boy fell in love with a popular problem girl, and his view of this girl is different from that of others, which ended up touching the girl's heart.

Another thing is that the handsome boy who is very glamorous on the surface is very depressed and full of disgust with life, all because of the pressure from his parents, etc.

But Gossip Girl makes the audience feel fresh and interesting after watching it.

To use the comments of "Hollywood Reporter": "Gossip Girl" is not only a time-consuming series, but also has become the object of American teenagers' fashion life.

Even the famous supermodel in the fashion industry, Terra Banks, took the initiative to share and post through Netflix after watching the series, claiming that he had become a fan of "Gossip Girl".

The famous fashion female devil Anna Wintour also mentioned the drama in an interview, thinking that it can be worth 80% of the fashion taste of "Queen S"!

"Vanity Fair" hit the nail on the head, saying that the show was the teenage version of "Sex and the City".

There are also comments on the Internet, thinking that the theme of this drama is quite interesting - on the role of appearance in relationships between men and women!

There is a saying that goes, deep feelings are beyond the reach of two taels of chest...

The audience of this drama is mainly teenagers, especially young women.

Judging from market feedback and Netflix's big data statistics, "Gossip Girl" has achieved its goal completely.

In contrast, "Chernobyl" has a better reputation and is even considered a recognized magical drama.

The reputation of "Chernobyl" has completely exploded from the moment it was launched.

From the media to the audience to the drama critics, there were all applause.

"Entertainment Weekly" directly posted: "Chernobyl" kills all disaster dramas in seconds!

From getting the first click online to more than 2 million viewers, "Chernobyl" not only has a burst of reputation, but also has an extremely stable reputation.

Rotten tomatoes have a freshness of up to 98%, with an average score of 9.7 for film critics and drama critics.

On imdb, the average score of the audience is 9.6 points.

The hit drama once again brought out the disaster decades ago, causing extensive discussions from North America to Europe and then to Russia.

The drama was also mentioned in public conversations with the Russian iron-fisted giant at the Kremlin's regular press conference.

Although this drama seems to have a fair and just position, it is still filmed and produced by Westerners from their own perspectives, and there are still many slander areas.

However, the Russians surprisingly did not refute or conceal it.

Russian media commented on the drama and said: No matter which country it was filmed, it has enabled the whole world to truly understand a period of history, to be alert, to think, and to pay attention.

Among all the comments of ordinary Russian audiences, two sentences appear the most: one is "The details are taken too well", and the other is "What a pity, this is not taken by ourselves."

In terms of viewings alone, "Chernobyl" is not much higher than "Gossip Girl", after all, the latter is more entertaining.

But its social influence is far beyond "Gossip Girl".

Netflix's efforts in high-quality original content not only brought about rapid growth in user scale and increased network traffic, but also made its stock price show a trend that pleases investors.
Chapter completed!