While North America began to preview "Hero", Ronan also paid attention to the Eastern film market. After all, "Hero" is a landmark or milestone film in the development of the Eastern film market.

The Embassy Film Oriental Branch also collected real market responses as soon as possible.

The film "Hero" can be said to have achieved great success.

The key to a movie like this is the box office, and it is no exaggeration to describe it as "hot" as the word "show".

The market is not so hot. It’s so cold and it’s snowing heavily. The audience lined up to buy tickets. Many people who haven’t entered the cinema for more than ten years can also pay for it out of their own pocket.

This is a scene that Eastern filmmakers have been looking forward to for many years.

Zhang Baimao and Zhang Guoshi made this movie, just for the market and box office. They predicted that they would not be smashed, but they only thought that it would be a box office of 50 to 60 million, and at most it would be a box office of 80 million.

But one week after the release, the box office reached expectations, which can be said that many people dare not think about it.

The huge potential of the Oriental film market has shown the tip of the iceberg, giving Oriental filmmakers and the film industry great confidence and hope.

Hollywood now recognizes that the Oriental film market is "an unexplored diamond mine". Digging it and occupying it is a work that Ronan has to spend a lot of effort on the decline of the stage.

"Hero" not only brings box office, but also hot discussions that are almost publicly concerned. Although it is not as good as "Titanic" that was directly named by the leader back then, it is not much different.

With the soaring box office, newspapers, TV, and online reports on "Heroes" were also booming and controversy continued.

Many times, controversy is not a bad thing for a movie, and some Hollywood movies even make their minds and cause huge controversy.

In the East, there are also two factions of "protecting the British" and "overthrowing the British", which are very lively.

So many people are talking about "Hero", which shows that everyone cares about "Hero", which is also a good thing.

It’s better than launching a movie that is silent and no one cares about it or watch it.

Compared with the controversy between the two factions of "protecting the British" and "overthrowing British" in the East, "Hero" has almost won unanimous praise from the media to audience and then to the critics under the word-of-mouth marketing operation of the Embassy Film Industry.

As the preview time increases, more and more viewers have seen this film, and related reputations have been lifted.

Rotten Tomatoes website, which uses professional film critics as the basis for scoring, has updated the Rotten Tomatoes index of "Heroes". The video is not only marked as fresh, but also has a freshness of up to 96%!

Even the popcorn index scored by movie fans is as high as 92%!

In terms of imdb, users scored an average of 82 points.

Although these related rating data will continue to decline over time, the word-of-mouth marketing of Embassy Films is at least successful if it has such a reputation, not to mention other things.

These data representing the reputation of "Heroes" are no worse than "City of God" released by Lionsgate Pictures.

The latter's rotten tomatoes have a freshness of 95%, and the average score of imdb is 88 points.

However, the gap in the North American box office of the two films is further widening. "Hero" was premiered for ten days, with a total box office of US$7.89 million in North America.

"The City of God" is only $3.17 million.

The screening scale of both films has not expanded. When the Oscar vote is approaching, blindly expanding the screening is not conducive to word-of-mouth control.

As long as the quality of this kind of award-winning video is guaranteed, its reputation will be controlled by the operator just like the so-called scandals generated around the video.

Just as many scandals are specially hyped, the good reputation of winning movies will inevitably be mixed with a lot of water.

Ronan was very satisfied with all aspects of "Heroes", and the response from the Eastern market was also expected.

However, the film is currently being released in Oriental and pre-showed in North America. Screenings in other countries and regions will be performed after the Oscar nomination or even the box office in North America has reached a certain level.

The popularity of "Hero" in the East is actually conducive to the international distribution of Embassy Films. After all, the East is a big country and has a huge influence on the surrounding areas. The entire East Asia and even the Pan-Pacific region in Asia will even be positively affected.

Ronan remembers that the domestic box office of this "Hero" was as high as nearly 250 million soft girl coins, accounting for 40% of the annual box office of the Oriental Film Market.

Although the "anti-British" faction later gained an absolute advantage, resulting in the negative reputation of "Heroes" becoming mainstream, no one can ignore the positive role played by the film on the entire market.

And ten years later, there were endless voices of overturning the case for "Heroes". Many people, including activists who "overthrow the British" faction, said that they underestimated the film.

Indeed, many people scolded "Hero" out of herd mentality, and had the mentality of beating the dogs in the water.

On the other hand, there is no harm without comparison. Compared with the commercial productions of many famous directors later and Zhang Guoshi’s own commercial productions, "Hero" can be regarded as a masterpiece of conscience in any aspect.

Like "Three Guns" and those group gymnastics movies, the quality is much worse than "Hero".

Before the new week arrived, Ronan went to Embassy Film and Television to learn about the promotional and public relations matters of "Heroes". Embassy Film and Television has a professional team responsible for these specific tasks. He no longer needs to do it himself. Just control the general direction.

In the office, Ronan picked up a box of exquisitely made "Heroes" CDs and said, "Is this a DVD that is ready to be delivered to the judges?"

"Yes." said Danny Donald, who is in charge of international affairs: "It is manufactured by the Oriental manufacturer and it was shipped to Los Angeles last week."

The CD was made from packaging to gifts, and even felt like a work of art. Ronan opened it and looked at it, and was quite satisfied.

The DVDs given to Oscar judges to watch the videos cannot be ordinary goods sold on the market.

Strictly speaking, this is a gift, and it is a gift that complies with the college's regulations.

In the past, the college stipulated that the judges could be given videotapes for viewing candidate videos, but now the college stipulated that the DVD discs could be given.

However, the specific standards are not explicitly stipulated.

Ten years ago, most people were very disciplined, but this kind of thing was afraid that someone would start, and it would become more and more intense after the beginning.

This is similar to the situation of marriage in many places in Luo Nan's previous life. Once something begins and a steady stream of later generations will form a so-called new custom that is actually a vulgar one.

Public relations and spending money is also a new custom of Oscars.

Ronan asked: "How is the copy security control done?"

"Our people and the producers are watching the whole process." Danny Donald is a Chinese and knows a little about the cultural market there: "Director Zhang's deputy kept the copy himself, not only suppressing the CD and being present throughout the process, but also holding the copy box when he sleeps."

Ronan nodded: "It is their interests."

Daniel Donald said: "They and our anti-pirated work are done well. There are currently no high-definition versions of piracy, but piracy has spread there."

Ronan asked again: "What's the specific situation?"

Danny Donald immediately replied: "The internet over there is a pirated filming of cinemas everywhere."

Ronan said: "This is too difficult to prevent."

The problem of gun version is really difficult to solve, and there are also North America, but there are relevant legal provisions here, and if you catch it, you will face heavy penalties. There are just starting out in the film market and the relevant laws and regulations are not perfect, resulting in the cost of violations being very low.

"In fact, our videos are also constantly facing the threat of piracy there." Danny Donald said helplessly: "If it weren't for the piracy issue, the box office of "Hurricane Rescue" would have been $2 million more."

Ronan can only say: "The film market over there is just starting out, and the relevant laws, regulations and law enforcement and punishment measures are not yet perfect, so we have no good idea."

"Hurricane Rescue" won a box office of 41.02 million soft girl coins in Oriental, which is actually quite good. If converted into US dollars, Embassy Pictures also has a share of nearly 800,000 US dollars.

Excluding investments including labor and branch promotion and promotion, the net profit is also US$500,000.

Although this is incomparable to the traditional strong market in Hollywood, the profits it generates are also at a medium or higher level on the world.

Danny Donald said: "The 13% box office share over there is too low, and many international publishers are complaining."

Ronan nodded: "Thirteen percent is very low."

The butt determines the head. From the standpoint of him, a movie businessman, of course, the higher the division, the better.

"I don't know when I can change it." Danny Donald sighed.

Ronan shrugged: "This is not something we can decide."

It is difficult to promote a WTO agreement involving both China and the United States.

Ronan vaguely remembered that this share ratio would probably last for another ten years.

Later, when the two sides negotiated the World Trade Agreement again, they signed a memorandum on the cultural market, including movies, which increased the share of the imported films to 25%.

"Danny, "Spy Shadows 2" and "Pirates of the Caribbean" are submitted to relevant departments in the East for review as soon as possible." Ronan specifically reminded: "These two films are our key projects next year. We will strive to pass the review of the large scissors as soon as possible. If there are sensitive areas, we can also have time to modify them."

"Okay." Danny Donald was directly in charge of the Oriental branch, saying: "Many of our companies are sitting in front of us, so there should be no big problem."

Luo Nan said again: "If you have any questions, please contact me in time."

With him, who knows the East, in fact, the films invested and produced by Shahai Entertainment will avoid various minefields during the script writing stage and will basically not touch the content of large-scissors and large-sensitivity nerves.

This can also be said to be a unique advantage of films produced by Relativity Entertainment.
Chapter completed!