Footsteps sounded, Connie, who was sitting in front of the president's office, looked up and saw the receptionist walking over with an experienced oriental man with an old face.

There was another translator who accompanied the old man. Before waiting for the reception to speak at the front desk, the translator started to speak in the eyes of the Oriental man: "Miss Connie, Director Zhang wants to meet Mr. Anderson."

Connie recognized who the Oriental man was, and immediately asked Ronan, and then took him into the office.

"Director Zhang." Ronan politely shook hands with the other party, and did not need to be translated. He directly said in Chinese: "Didn't you return to China?"

"Hero" is about to be released on the other side of the Pacific Ocean, and they made their own distributions in the East.

Director Zhang showed a honest smile on his face: "There is something temporary. The air ticket has been changed. I will go back the day after tomorrow. It's still some time before it is released, so I can hurry up."

Ronan could guess that this person should be obsessed with Oscars and was worried about North America.

Others don't know, but he knows how deep the other party's Oscar complex is.

"Don't worry about the overseas release of "Heroes"." Since Ronan has obtained the international copyright of this film, he naturally needs to maximize his interests: "When the list of nominations for this year's Oscars is announced, the films will be released all over the world."

Director Zhang asked tentatively: "Is there a great chance of winning the Oscar for the best foreign language film?"

Seeing his expectant appearance, Ronan didn't want to say anything fooling around: "No one can guarantee the award for the Best Foreign Language Film. Even if all the work is done well, it depends on luck. However, the nomination for the Best Foreign Language Film is still very promising."

Director Zhang has not been in the film industry for a day or two. Who can guarantee the award? He came to the door today mainly for another thing.

"Mr. Anderson, "Hero" has just been released in North America. Are there a few ten theaters?" Director Zhang obviously had a bit of a comment: "The impact this can produce is too small."

The international distribution rights of "Hero" were sold to Embassy Films, but it does not mean that international distribution has nothing to do with him anymore. The profits generated are indeed irrelevant, but they can bring real reputation!

As long as the video is sold internationally, he will definitely win the crowd at home.

But at the beginning of the ten theaters in North America, how much box office can be sold? The data reached the country, and others would not care about how many theaters there were. They would only say that Lao Zhang, your film was sold for tens of thousands of dollars in North America for a week...

Neither good-looking nor good-sounding.

If it were other North American film companies, people could not understand this mentality at all, but Ronan could guess it and said: "Director Zhang, look forward to the long-term. The most conducive distribution strategy implemented by the Embassy Film Company is to control word-of-mouth with previews, and the most word-of-mouth marketing. When you get the Oscar nomination for the best foreign language film, you will then expand the screening..."

Director Zhang wanted to say something, but Ronan raised his hand to stop him: "Mr. Zhang, if "Hero" can get the best foreign language film nomination, the rest are nothing."

"This is all the same as "Infernal Affairs"." Director Zhang has not given up yet.

Ronan simply said: "Let's put it this way, in the internal review of Embassy Pictures, the market size of "Infernal Affairs" and "Hero" is completely different. If "Infernal Affairs" is one star, "Hero" is four stars. Embassy Pictures has formulated the most ordinary distribution plan for "Infernal Affairs", which is no different from the independent small productions bought from Eastern Europe and Central Asia for tens of thousands of dollars. Unlike "Hero", we are using the way of Hollywood production to promote awards and releases."

Director Zhang was a little anxious, thinking that the North American data of the film would be more beautiful, which would not only bring more reputation to himself, but also drive domestic box office.

But Hollywood's issuance and award-winning is completely different from that in China, and can only follow the operation of the publisher.

After chatting for a few more words, Director Zhang took the initiative to say goodbye and leave, intending to wait for the premiere in China to finish the most important publicity activities, and return to Los Angeles immediately.

Even if you can get an Oscar nomination for the Best Foreign Language Film, it is worth it.

Ronan did not deceive the director Zhang, and the treatment he enjoyed at Embassy Films was very different.

The latter is of very limited value in the North American market.

Just as mid-December entered, "Infernal Affairs" was promoted to North American theaters by the Embassy Film Industry. Considering the type of film and audience, all the eight theaters released in the first week were near the Chinese settlements in the United States.

Even so, the results of the film are very average, with only $25,680 earnings in the first three days of the first weekend, with an average of more than $3,000 per room.

Such box office results also mean that "Infernal Affairs" has no chance to expand the screening, and it will be removed after staying in the theater for three or four weeks.

Embassy Pictures is most optimistic that the film's North American box office will be around $150,000.

To achieve profitability, it also depends on offline operations.

The xenophobia and cultural barriers in the North American market are very obvious.

Ronan always knew very well that the biggest role of "Infernal Affairs" in relativity entertainment was still the remake.

In fact, the release of "Hero" is similar to "Infernal Affairs". In the early stage, except for a few preview theaters specially screened for judges and film critics, other theaters are extremely close to the Chinese community.

The Embassy Film Company's work to expand the scale of screenings is already ahead. After the Oscar nomination list is announced, regardless of whether "Hero" won the best film nomination, it will definitely be released.

Most of the theaters planned to expand screenings are also revolving around the Chinese community.

After all, this movie is not "Crouching Tiger, Hidden Dragon", and the biggest audience is still Chinese audiences gathered in all parts of North America.

The issuance must be targeted and cannot be done based on imagination. The Embassy Film Company has conducted a lot of market research and then formulated a issuance plan based on actual conditions.

Like the movie "Hero", regardless of the actual situation, if you use the theater you have won in places far away from the Chinese community, you may lose your blood.

Before Christmas, "Hero" ended its first weekend preview, and the first weekend preview of "City of God" also ended.

In fact, the distribution strategies of these award-winning movies are basically the same.

"Boss, I got it! I got the statistics!"

In the office area of ​​Lionsgate Pictures, a young man wearing glasses walked into Navas' office quickly and said, "The data that has just been counted!"

Navas temporarily put down his work: "These art theaters are troublesome, and they are not as convenient as commercial theaters."

Many art theaters actually have only one single theater, and even only one hall in the theater, the relevant facilities are not advanced. In terms of data statistics and networking, they are incomparable to wealthy commercial chain theaters.

But it is not easy to survive in art cinemas. It is good to have so many cinemas that insist on screening art films, and there is no need to ask for more.

Navas took the report, glanced at it, and said, "$1652.14 million? Not bad, it's a good start."

In this way, the average single-management box office is as high as US$16,500!

Although it is incomparable to films like "Chicago" that have a preview of $30,000 in a single studio, "City of God" is ultimately a Brazilian film. It can be said that Lionsgate has achieved initial success in North America.

"By the way, Lindner." Navas asked again: "Do you know the results of "Hero" released by Embassy Pictures?"

Lindner just watched the relevant statistics from last weekend and still had the impression, saying: "Hero also started previews with 10 theaters, and received more than $280,000 last weekend. Yes, a single museum was $28,900."

"What?" Navas' first reaction was that he didn't believe it, and said with doubts: "A oriental movie can have an average preview score of 28,900 US dollars in a single museum? What a joke."

Linnard, a man with glasses, didn't know what to say.

Navas quickly reacted: "Is this true?"

Linnard can only tell the truth: "Yes, the single-player box office of "Heroes" was $28,900."

Navas couldn't understand at all: "How could this happen? How could it be better than the box office results of "City of God"?"

Although this is just a preview, it can also explain some problems.

Linnard whispered and tentatively said: "Maybe...it may be related to the distribution strategy of Embassy Pictures."

Navas looked at him curiously, Linnard coughed lightly and continued: "It is said that Embassy Films has contacted the preview theater specifically for "Heroes". Except for the two companies that are convenient for judges to watch with the media and the critics, the rest are close to the Chinese community."

He looked at Navas and continued: "Chinese people like to live together. In this way, "Heroes" will have a stable audience."

"No wonder." Navas nodded slightly: "Ronan Anderson has done a lot of preparations."

In contrast, the pre-screen theaters of "City of God" cannot be so targeted, which is also the unique advantage of "Hero".

Navas waved his hand and said, "Okay, go and do your business."

When Linnard left, Navas couldn't help but fall into thinking. Even if "Hero" has a natural advantage and can achieve such a good box office result, the quality of the film should not be ignored.

There have been many discourse films screened in North America in the past, but how many have excellent box office performances?

Could it be that Ronan Anderson has returned with another video with unlimited commercial potential?

"City of God" was released at the beginning, and it was blocked by "Hero"...

Navas shook his head and changed his mind. After all, the two films are on the winning route. It is too early to say who is higher and lower. Only after the Oscars have a result and the film is expanded and screened can their respective market revenue capabilities be truly revealed.

"City of God" may not necessarily surpass "Hero".

After all, "Hero" is completely different from "Crouching Tiger, Hidden Dragon". It is impossible for Ronan Anderson to make another movie "Crouching Tiger, Hidden Dragon"?

Then he should not invest in filming and production in the future, just go to Oriental to buy films and release them...
Chapter completed!