In addition to the 15-minute clip of "Avatar Day", Embassy Films used Hollywood's usual publicity methods in the promotion of "Avatar", and supplemented by hype on the Internet.

The publicity effect is often proportional to the investment.

"Avatar" claims to invest as much as $500 million, but in fact, the production cost ended up spending $230 million, and the remaining $270 million was all destroyed by Relativity Entertainment on global publicity, promotion and distribution.

Excellent marketing is indispensable for every big-selling film. Behind the production cost of the film is often the same huge or even far exceeding the production cost.

In order to attract attention, the authenticity of the promotional content should be ranked very low.

In the movie promotion, even couples and couples can be faked, let alone others.

As a result, "Avatar" inevitably became another hard work that the director has planned for many years.

"The script of this film was actually taken as early as 1995, but there was not enough film technology to achieve the ideal requirement of completing this film. It was precisely because of my persistence in making perfect films that I put away the script and carried out technical research and development and testing at the same time."

In the promotional highlights specially played on TV and online platforms, James Cameron solemnly introduced the origin of the movie: "In the past 10 years, I tried "Titanic", filmed "Ghost of the Abyss", "Deep Sea Alien", etc., but the idea of ​​"Avatar" and the exploration of 3D technology have never stopped."

"It was not until 2005 that Ronan and I thought the time was ripe, and then the filming plan for "Avatar" began."

This film may produce great value. Even Ronan personally took part in the market. One of them was interviewed by the media to cheer for "Avatar": "This is an unprecedented cooperation experience. James Cameron not only created an unprecedented new world with creativity -- the planet Pandora, but also developed a new set of languages ​​and cultures for it. The uniqueness of Namei and other creatures living on the planet is even more beautiful. In my opinion, James Cameron is a perfect inventor!"

A big-name star who does not have absolute appeal tells the original story of unknown alien life, and is not a sequel to any movie, with a price of up to $500 million - can such a movie make money?

Even with the success of "Titanic", the industry and the media are skeptical about whether such a large investment can yield returns in the market.

After all, it has been too long since James Cameron's last success.

Even for companies like Relativity Entertainment, if they really suffer losses, they will vomit blood and even trigger a series of chain reactions.

All of this will be revealed in late May.

On the fourth weekend in May 2008, Relativity Entertainment held a huge premiere for "Avatar" in Los Angeles, which recently completed the IMAX3D transformation!

On this day, there were crowds of people in front of the Nokia Theater. The scale and lively premiere were no less than the Oscars. Hundreds of famous Hollywood figures have entered the theater one after another. It seems like ordinary audiences, Hollywood stars also want to watch this movie, which is known as the "first blockbuster in history" as soon as possible.

In today's era, it may be difficult for a person to change a world, but a person can change an industry.

George Lucas more than 30 years ago deeply changed the Hollywood film industry, and today's James Cameron will also bring revolutionary changes to this industry.

About ten or twenty years later, when the Hollywood industry looks at Ronan inside and outside the Hollywood industry, it will also have similar views.

So, when Jessica Felton walked into the Nokia Theater with Ronan's hand in hand, he heard him say this: "Because this "Avatar" will upgrade the entire industry to an unprecedented level!

Jessica Felton thought about the internal preview that he had watched and said, "Yes, the ticket price is also expensive."

Ronan couldn't help laughing and said, "For Americans, movies are still a very cheap way to entertain."

"Hi, Ronan."

As soon as the voice rang, Leonardo DiCaprio strode over and shook hands with Ronan: "Long time no see."

Luo Nan was familiar with him and said directly: "You are getting fatter now."

Leonardo smiled and turned to look at Jessica Felton: "Hello, Miss Felton."

Then he introduced the blonde girl who was following from behind: "This is Erin Heatherton, my girlfriend."

Ronan nodded slightly to the other side, and Jessica Felton also greeted her politely.

Leonardo said again: "James has been working hard for many years and has created another masterpiece." He looked at Ronan: "Isn't this another "Titanic"?"

"I want to do it too." Ronan shook his head slightly: "The preview of "Avatar" has received a lot of criticism."

Among the many Hollywood movie stars, Leonardo has always had a good vision of choosing films, and actually has a considerable understanding of the film market. He immediately said: "Those boring guys, can their words influence the film market? Looking back on James' filming history, starting from "The Abyss", to "Terminator 2", and then to "Titanic", he has repeatedly refreshed the investment amount of blockbusters. Before each release, a large number of film critics think that they will lose the box office miserably, etc., what's the result?"

He doesn't need anyone to answer: "The box office of the film always ruthlessly smashes their last face."

Ronan admitted this: "That's what he said."

Everyone knows that James Cameron is a money-burning machine, but they have the ability to earn back the investment money exponentially, and even if they throw in their own pay, they will have to achieve the most perfect effect in their minds!

The vestige of the theater was heard, and James Cameron came in.

This great director immediately became the second focus of attention outside Ronan.

Ronan saw an interesting scene, Susie Amis and Catherine Bilogue stood beside James Cameron on the left and right, chatting and laughing with him without any grudges.

For ex-couples or ex-boys and girlfriends in Hollywood, this is very common. The circle is so big, especially on the top floors. Those people always go back and forth and often meet in public.

Thinking of this, Ronan looked at Leonardo and Erin Heatherton again, and suddenly an unreliable idea came up.

Compared to Leonardo, who never forgets his original intention, he seems to have become a betrayer?

"It's almost time." Jessica Felton's voice sounded next to him: "Let's go into the screening room."

Ronan turned to look at Jessica Felton, throwing all the unreliable thoughts behind his head.

Jessica Felton asked, "What's wrong? Your eyes are a little weird."

Ronan said seriously: "Jesse, it is my luck to meet you."

Jessica Felton smiled brightly: "It's my luck too." She held Ronan tightly: "Let's go."

When I entered the screening room, I didn’t wait too long, and the premiere of "Afada" kicked off.

Apart from the subtle changes, this film is roughly not much different from the one that Ronan once watched. The film is definitely a huge breakthrough in film technology. The story and plot are still thin, which makes people like Ronan feel helpless.

No matter what meaning James Cameron gave to Na Beauty, in the hearts of people like Ronan, being a human being is much better than being a mess.

A traitor like Brother Zhuzi can accept it, after all, he is a human being.

But people are speechless if they are raped.

As for the picture and technology of the film, it is not something that can be described in words. Even if it is piled up with thick and gorgeous words, it is not enough to describe the planet Pandora shown in the film.

Having said that, when watching the video, few people hope that the protagonist will die. After all, that is his own place to enter. But even when Ronan has seen the sample, he still urgently hopes that he will be killed by the human mecha when sitting here and watching the male protagonist.

In terms of plot, "Avatar" can be said to be unthinkable.

In some past views, the love drama that has been implemented throughout is the most brainless part of "Avatar". In the specific plot, it integrates typical elements such as heroes and beauty, bows and arrows and cannons. From encounters, misunderstandings, family oppositions to eliminating misunderstandings, handsome men reverse the uprising because of the love of beautiful women. The old routine of uprising; justice defeats evil, bad people die ugly, good people laugh to the end, love lasts forever... There are also many vulgar elements in Hollywood.

The story mode of "Avatar" is undoubtedly too old-fashioned.

James Cameron's energy is obviously all focused on visual effects.

This great director who has worked as a truck driver proves that his nickname for "King of the World" is not a false reputation. As the president of the visual effects technology army, biological design army, motion capture army, stunt actors, dancers, actors, music and sound army, he brought science fiction films into the new era in a shocking way.

After the premiere, Hollywood directors who participated in the premiere all expressed their impression of "Avatar" through Netflix.

"With the movie new rules of the game, "Avatar" is the future!" - Jon Fei Ru

"The history of movies can be divided by 'before 'Avatar' and 'Avatar'." - Steven Soderbergh

“This is a 'perceptual' movie that makes your film look unique, and I should start studying 3D movies too.”—Ridley Scott

"The first audio movie audience will be shocked by the sound, the first color movie audience will be shocked by the color, "Avatar" did the same thing." - George Lucas

"The Renaissance in the History of Film." - Luc Besson
Chapter completed!