Wei Yuanren really didn't understand what Yao Yi said in the classroom, and he actually had the magic of leaving most parents and making them convinced and paying for money to sign up.

But he knew the value of this skill. Not to mention anything else, the teaching level of the gold medal lecturer selected by Shang Yang in the past two years may not be as good as that of Wei Yuanren and Guan Changjun. However, they have a high conversion rate in handling parent consultations, and they have a good management class. They can pull a group of students out to work alone at any time. Therefore, Shang Yang's management elected them as gold medal teachers and tied them firmly to Shang Yang's warship with shares.

The same thing is true, interests are the most touching.

Yao Yi knew what Wei Yuanren wanted, so she wrote down her thoughts.

There is no need to hide your own personal information, because it is not a great high-end skill.

First of all, we must find the right starting point. We must regard parents' consultation as an opportunity to sell courses, rather than answering questions and answering questions free of charge.

Secondly, we must find the pain points of customers. Tutorial courses are products, parents pay, but students teach. Since there are huge differences between the buyers of products and users of products, we naturally cannot talk to parents about the course content. Even if it is said in a scattered manner, parents may not be able to understand them. Projects that only know how to do content and do not grasp the pain points of customers are destined to fail.

So, what are the pain points for parents?

This is a question of deeper levels. In order to let Wei Yuanren understand his answer, Yao Yi specially wrote a short story on the letter paper.

The beginning of the story is a sentence the president of Southern Associated University said at the opening ceremony of the freshmen: There are two main reasons for young people's academic failure now: they cannot get off the plane at night and cannot get up in the morning.

The plot is very simple. A salesperson tried to persuade the roommate to change his bad habit of going to bed late and getting up late, but he never succeeded. Even though the roommate cried and sincerely repented and decided to quit the Internet addiction, he forced the Internet out of the Internet for a few days, the salesperson found that the roommate would sneak into the Internet cafe to surf the Internet after he fell asleep.

The salesperson felt incomprehensible about this and thought that the roommate was hopeless and left it alone from then on. By chance, the salesperson talked about this with a well-known senior in the industry. The senior told him that as a salesperson, you only see the surface but do not see the pain points hidden under the surface of your friend, and of course you cannot succeed.

So the salesperson returned to the rental house and had a long talk with his roommate all night. Only then did he realize that the roommate was addicted to games because he lacked a sense of accomplishment in reality, especially in an empty night when he was doing nothing, he lie in bed tossing and turning and unable to fall asleep, and he could not suppress the temptation of games at all.

After finding out this pain point, the salesperson asked his roommate to go out for activities after get off work, playing ball, skating, singing, and reading books every day. In short, he was looking for trouble. While consuming energy as much as possible, he could make the night full. When he was exhausted, he would naturally fall asleep and sleep until dawn.

As a result, the roommate unknowingly got rid of the problem of going to bed late and getting up late. The salesperson also mastered the skills of exploring customer pain points. Using products as a solution to customer pain points will naturally make every effort and sell them easily.

The story is called "Jiewang". Yao Yi planned to write this story into a short story and contribute to the magazine. This time he wrote it as a classic case, which can be regarded as a practice writing.

Yao Yi believes that through this story, Wei Yuanren can understand that the key to enrolling and selling classes is to grasp the pain points of parents and propose solutions for parents.

Every family is different, and many families have similarities. In terms of word memory, the pain point for parents is that they can actually participate in their children's learning process - such as dictation - but cannot see their children's progress, or their children's progress is not as expected by parents.

There is a joke that says this. Relevant research shows that the most harmful thing to family relationships is to tutor children for homework, especially math homework. This work not only hurts the parent-child relationship, but also hurts the relationship between husband and wife, because more than 95% of parents feel that their children’s intelligence is not as good as they were when they were in the past, and 100% of couples believe that this regression is caused by the other party’s genes.

In response to this pain point, Yao Yi analyzed the problem from the perspective of parents, resonated with it and then proposed a simple and crude solution: you.can.you.up, you can do it and you can go.

Facts have proved that parents think they can do it, but they really can't. Only when they find it's so difficult to memorize a group of words can they understand the pain of their children. Then Yao Yi disassembled and analyzed the carefully selected group of words to let them understand the wonderful uses of word deduction.

Compared with the two, the gap is significant. Parents are looking forward to their children's well. Now that they see the wonderful solution to the word problem, they naturally can't wait to pay for registration.

Of course, a considerable number of parents who come to consult have low cultural levels and cannot understand the deconstruction of word deduction. However, they can see the reactions of other parents. Even if they are half-believing and half-doubted, they will take notes. After verifying the effect, they will definitely come back to register.

In short, parents come to consult and don’t bother to teach them how to understand them, nor do they have to tell them how the course content is good. They just need to understand that their children are suffering, and tutoring courses can save them from the fire and water. As long as parents believe it, even if they don’t understand a word of the course content, they will still take out their wallets obediently.

This is true for word classes, and even more so for grammar classes. It is not just English, but also for subjects such as mathematics, physics, chemistry, etc. In the future, all products are designed to meet customer needs and solve user pain points. However, when facing different products and customers, you must learn to adapt.

The word "flexible" is easy to say but difficult to do, so Yao Yi just said that she couldn't hear it even if she was sitting in the classroom listening.

But after reading this article and combining it with rich experience, Wei Yuanren must be able to understand one or two. For his class at this level, understanding one or two is enough to benefit his whole life.

What if he couldn't understand it? It would be better if he couldn't understand it. With Wei Yuanren's temperament, he couldn't figure it out and couldn't bear to show it to others. He had to turn around and ask Yao Yi for advice and owe more favors.

"Teacher Wei, are you so happy?"

Yu Weiwen came back with two plates of green leafy vegetables. Seeing Wei Yuanren's eyes narrowed into slits when he smiled, he asked curiously: "Is there anything fun?"

Wei Yuanren shook his head: "No, I'm happy for you. Do you know? Principal Li told me that the enthusiasm of Teacher Xiao Yao's enrollment this time is almost breaking Shang Yang's record. This year's gold medal lecturer is Xiao Yao."

"Really? That's great! This needs to be celebrated!"
Chapter completed!