Chapter 179 Snake and Iron Screen(1/2)
Under the guidance of Yao Yi, the Yaojia.com website is booming and gradually improving.
Compared with Yao Yi's rapid progress, the marketing department was exhausted and worked hard, but did not bring in a reliable advertising company and could not even spend money. Yu Weiwen was hit hard.
I thought that just by talking about the three largest companies in Shangjing, I could break the monopoly of the house hunting.com, but I didn't expect that Wang Hui was prepared for it.
After Yu Weiwen inquired from many sources, mobilized various relationships, and even spent money to spend money on the internal personnel of the advertising company, he learned the facts.
No wonder others are too arrogant and are rejected by the battle cards.
In order to bind the three major companies, Wang Hui obtained advertising promotions from the three companies at a premium.
Not only that, under Wang Hui's heavy investment and temptation, the three major advertising companies have become leaders, helping Wang Hui to lead the famous advertising companies in the center of Shangjing, and jointly participate in the promotion and publicity business of the House Search Network.
The condition for Wang Hui's premium is an exclusive agreement. Once he accepts the advertising order from Zaofang.com, he can no longer accept similar companies.
Although there is no name in this, its meaning is self-evident.
In this way, major advertising companies have completely reached a tacit understanding and formed an alliance. No matter how hard Yu Weiwen tried, they can only sigh to the sky under the wall of sighs built by others in advance.
The purpose of this move by Zaofang.com is to target Yaojia.com, but the advertising companies do not know that they just think that Zaofang.com is so crazy to dominate Shangjing as soon as possible.
In their opinion, it has become a general trend for the Raptors to cross the river, and it is almost a foregone conclusion to crush Shangjing.
It is natural to take money and eliminate disasters by yourself and help others fuel the fire.
Money can make the devil push the mill, and the opponents of the house-Zhaofang.com are dead or alive. Advertising companies don’t care at all. They only care about how much profit they can make this time.
The alliance is so strong that the three major advertising companies make an indelible contribution.
It is conceivable how much extra profit Wang Hui gave them.
If they knew that the house hunting website was targeting the Yao family’s son, they would probably think more.
However, Wang Hui had not yet found out the origin of Yao Yi, but Yu Weiwen was concerned about Yao Yi's likes and dislikes, and did not dare to show off his reputation as Yao Yi.
In other words, Yu Weiwen has not seen a real person with weight in the advertising company so far. He can't just tell a grassroots employee that I was doing business for the Yao family.
Others will treat him as a bad pen.
But Yu Weiwen was reluctant to do this and could only return to the company in shame to report to Yao Yi.
Listening to his efforts these days, the results of the investigation and the fact that he was unable to sign an advertising company in the end, Yao Yi looked as usual.
In fact, through what Zhaofang.com has done these days, he has already learned about the other party’s thoughts.
As for why we still insist on letting Yu Weiwen run away.
He has his purpose, and he has the idea of training Yu Weiwen in his mind.
Now that the company is small, it’s okay to have fewer projects. In the future, the company will grow bigger, and he will have to do everything himself.
To borrow the words of his father Yao Qi, "This is not in line with business logic."
As a true top leader of a billion-level enterprise, no one will stay in the company all day long.
But these companies can operate stably on their own. The reason is that there are countless people under the top leader who perform their duties.
The top leader usually only appears at critical moments, which will have the final result.
If you want to build such a business, someone needs to be there.
Rome is not built in one day. Whether it is grassroots or middle and high-level, it has to be sharpened by the sharpness of swords while constantly hitting the wall.
Yao Yi is well aware of this.
"I'm sorry, boss, I've let you down."
Yu Weiwen said with his head down and standing dejectedly at Yao Yi's desk.
"This matter is to teach you a lesson. If similar situations occur in the future, when the situation has deteriorated beyond your ability, you should promptly report to your boss, that is, me. I will not pursue your negligence after you just started working."
Yao Yi did not criticize much. It is better to experience failure early than to experience it late, because you can now bear the consequences of failure.
Yu Weiwen was so grateful, "Thank you, boss!"
"Didn't that be fine?"
After a long time, Yu Weiwen said with an unwilling look on his face.
If the boss doesn't pursue the matter, it doesn't mean that he can forgive himself and can easily admit defeat.
"Boss, give me a few more days, and I can't make a gap without credit! "
No matter how strong the alliance is, there are some leaks. I didn’t understand the situation a few days ago. Now that I know some inside information, he can find a target.
Yao Yi shook her head, "If you report to me from the beginning, I will give you greater authority and make a way out. You can compete with Fangshu.com. But now Fangshu.com is well known to everyone. Even if we pry open this door, we have fallen behind us and can only pick up people's wisdom. The effect is far less than that of Fangshu.com. It is not worth the loss!"
"Then what should we do next?" Yu Weiwen couldn't think of it, and he hoped for Yao Yi.
This time he knew or not, and asked directly.
Yu Weiwen felt very confused. Even though the situation seemed to be in danger, the boss was not in a hurry at all. He still looked confident and was not even angry at all.
And even, maybe he already knew that he would definitely fail?
Thinking of this, Yu Weiwen felt a little creepy.
This is the subconscious awe of the weak for the strong. It is like a person standing on the edge of a bottomless cliff. Even if he can't see what is under the cliff, he will subconsciously feel fear.
"Don't worry." Yao Yi smiled, comforted her and analyzed: "From the information found in the investigation, the house hunting website uses premium to achieve the effect of monopoly placement, which has both advantages and disadvantages. The advantage is that it can be known to everyone in a very short time. The disadvantages are that Wang Hui is undoubtedly burning money when doing this. He is overdrawing his strength."
"Yu Weiwen, I ask you, when two boxers of equal strength fight, do you have to do your best to try to knock the opponent down from the beginning, or do you know how to allocate your physical strength and preserve your physical defense at the beginning, test your opponent's boxing path, and wait until the opponent is exhausted from attacking and hit a fatal punch with a high chance of winning?"
Yu Weiwen thought for a brief moment, "Of course it's the latter!"
Yao Yi nodded, "In the past, the advertising cost of bus stop signs was 3,000 yuan per month, but the premium of Zaofang.com increased to 3,600 yuan. If they continue to burn like this, they will spend at least millions per month. Even if Zaofang.com is the leader of the industry and has the strength to support it, Shangjing Zaofang.com has only a branch. When Zaofang.com's Beijing headquarters finds that its investment is of very low return, they will naturally change their strategy."
"Uh, OK."
Although Yu Weiwen agreed, he didn't want to just wait like this.
He believes that if Zhaofang.com insists on for several months, even if Jia.com discusses advertisements, the daylily will be cold.
Yao Yi didn't care about this. Taking the lead can affect the outcome, but it cannot determine the outcome.
Shang Jing is his territory. If you dare to play and consume it, Yao Yi will let him know how to start the dragon.
"We don't have to worry. When the gust of wind slows down, then use affordable prices to exhaust all the budget of the house-Zhaofang.com, and then cook slowly." Yao Yi said: "As for promotion, I'll find other ways to put the ground promotion advertisements first."
In Yao Yi's opinion, there are so many channels for advertising in the world.
The house hunting.com has a narrow-minded look and only knows how to use methods to promote advertisements. This is not enough to make him helpless.
It cannot be said that Wang Hui is incompetent. No matter how powerful Wang Hui is, he must succumb to the limitations of the times.
What Yao Yi knew had not yet become popular, and some of the functions of some things would not be realized in the next few months. Even a god would never have imagined.
In addition, Yao Yi has not told Yu Weiwen any other thing.
Why would he rather watch the house hunting.com hit hard and still remain indifferent?
If you don’t deliberately show your enemy as weak and let the 20 million yuan of the house network be wasted, how can you make them feel painful?
In addition, 20 million seems not much, but for the house hunting website, which is trying its best to seek listing and to make its revenue more beautiful, if the money is completely wasted and turned into a hard loss, it will definitely cause a heavy blow to their listing conditions.
What Yao Yi wants is to use the 20 million yuan from Zaofang.com to leverage their valuation of at least 200 million yuan after listing!
While Wang Hui was still trying to seize the gains and losses of Shangjing's three-point land, Yao Yi's eyes had already been deeper.
If he had moved out the Yao banner without any scruples from the beginning, took out the 50 million yuan in his own assets, and even blew out the money his father had specially approved for him by hundreds of millions of dollars, it would be difficult for him to let Fangzhang.com strategically give up Shangjing.
In the short term, Yao Yi made a profit, but FangZhao.com can use the 20 million they saved to win at least two provincial capital cities.
This is by no means a good thing for Yao Yi's overall layout.
No one knows that behind the three largest advertising companies in Shangjing, there are already many shares of Yao!
Although Yao made a fortune by the real estate industry, his layout in the outside world has never relaxed, including Shangyang English and advertising companies!
Even the smart top leaders in the three advertising companies took the initiative to inquire about Yaojia Technology, and even knew that Yao had once stood up for Mr. Yao's company. Before accepting the contract from the house hunting.com, they personally went to Yao's headquarters to find Yan Wenxiang.
Yan Wen once asked Yao Yi when he was about to do so. Yao Yi only replied meaningfully, "Why don't others accept money? Just take money and do things with others, don't worry about me."
Yan Wen understood it with a smile and conveyed Yao Yi's meaning.
What is a local snake? This is a local snake.
Snakes must be quite insidious.
Yao Yi even wanted to laugh a little, Wang Hui, you have 20 million, I will accept it with a smile.
In the next few days, IKEA Technology Information will conduct the final test around the website.
The launch time of Yaojia.com has been determined. For this reason, Yao Yi puts the advertising aside and makes every effort to operate Yaojia.com.
He used his personal popularity and published column articles on his personal blog to convey the news that Yaojia.com was online through the Internet.
The result is not very ideal. Today, when the Internet has not yet been widely popular, there are very few people who receive news, which is far from the situation where everyone knows the full name in the future.
Yao Yi was not discouraged by this, so come a little bit.
At least, there is some effect on the Internet promotion, so you won’t fall into an embarrassing situation where there is no registered user at that time.
All work is ready, Liu Jue informed Yao Yi that Yaojia.com can be online at any time.
To be continued...