After making up his mind, Wang Hui gave the order, all the marketing personnel of the Shangjing Branch of Zafang.com were dispatched to go to major advertising companies in Shangjing to negotiate cooperation.

Several advertising companies discussed by the marketing department manager have almost completed and are gradually being launched.

After a few days, buses at major bus stops in Shangjing have been renovated.

The mask and light boxes in the bus stop sign were replaced with promotional photos with the logo of the house search website and the advertising slogans such as "Find a House" and "Find a House" and "Find a House" and "Find a House" were printed. The young and beautiful male and female models were standing in the simple and fashionable new home and laughing.

The buses running on the streets and alleys are replaced by the iconic orange-yellow tones of Zaofang.com. There are all kinds of handsome men and beautiful women holding the signature of Zaofang.com in their hands, or sitting in front of the computer, which is the page of Zaofang.com.

Such overwhelming advertisements immediately attracted widespread attention from citizens.

A week later, there was also an advertisement for the house hunting website in Shangjing Times Square, the most representative of Shangjing.

This is a video about thirty seconds long, and is presented through an oversized LED display screen on the side of the square.

The general meaning of the video is that if you want a house, come to the house website. Whether you are renting a house or buying a house, it will ensure quality and quantity, and you will not regret it.

At this stage, the country is in a stage of rapid development, especially the flood of talents in various industries in major cities, which has driven the rapid growth of urban population.

These influx of talents, or the overwhelming population, have led to the booming real estate industry in first-class cities, and have created a new year in the real estate industry.

The booming real estate industry is driving real estate agency business, and it has made the company's home search and renting agency companies popular, and it can be said that gold is everywhere.

Whether it is a small company or a medium-sized enterprise, they make a lot of money and are rich.

As long as there is an intermediary store there and as long as you constantly send salesmen to fool others into buying a house, you can have a steady stream of business.

And today in early 2010, almost as long as the owners who bought a house, almost no one would thank the salesperson who promoted their own houses.

They are all life-saving benefactors!

If I didn’t buy it two years ago, I wouldn’t be able to afford it this year!

When the market is bullish, housing transactions cannot be said to be business.

If you are a great salesperson who can fool people who don’t want to buy a house until they buy a house, then you are doing good deeds and accumulating virtue.

However, Internet intermediaries, especially platform businesses, are relatively blue oceans.

Although there are many entrants, very few truly profitable, and there are lack of industry leaders.

As a pioneer in the domestic industry, Zaofang.com was first established in 1995 and was founded by Taoist Shijie Company.

In 1999, Yao Yi's rival, another house hunting website, which has become the leader of the industry but is involved in trademark disputes, was established in Beijing, and its company is called House hunting Holding Group.

At this point, there are two house hunting websites on the market at the same time, one from Taoist simplified Chinese and the other from house hunting shareholders.

In 2005, Daojieshi successfully registered the trademark of Fangzhao.com. In the same year, Fangzhao Holdings Group received US$22.5 million in strategic financing from French media giants.

In 2006, Taoist Jie began to file lawsuits against Fangshang Holdings. In the same year, Fangshang Holdings Group received US$254 million in financing from the leader of Australian communications companies.

By 2009, after ten years of development and in the dilemma of lawsuits, Xiaofang Holdings Group still completed multiple rounds of financing and became the industry leader of the Internet real estate agency platform.

Nowadays, the Housing Holdings Group is seeking to list on the New York Stock Exchange, so it must make its business turnover more beautiful, and start its layout in the first half of 2009 and implement expansion in the second half of 2009.

Their tentacles stretched out from the capital and spread across the country. Except for the three provinces in Xinjiang, Tibet and Mongolia, branches have been established in other major municipalities and provincial capitals across the country.

Some provincial capital-level branches have adopted franchise financing methods, while some municipalities directly operate directly in the head office, such as Shangjing, which is close to Beijing.

In 2010, when the global economy was gradually moving towards integration, Shangjing, which had import and export banks, was connected to the world and was backed by Beijing. Its economic growth rate was second only to Beijing, Guangzhou, Shanghai and Shenzhen. It was definitely a key place for military strategists to compete in the commercial battlefield.

Therefore, Wang Hui has always reported to the headquarters. Even if some people in the headquarters think that the home network is not worth mentioning, they still grant him a budget of 10 million yuan, just to determine the outcome in one move and avoid all unexpected factors.

Different from the commercial competition in traditional industries, Internet companies can die as quickly as they climb up.

This is an industry with blood in silence. The two often have to decide the outcome in a long time, as long as one or two years, and as short as a few months.

Wang Hui has been immersed in the industry for a long time and knows this truth well.

That's why he doesn't move, and he's always thunderous and leaves no room for anything.

Judging from the results these days, his strategy has been successful. In Shangjing, the house website can only be described as "everyone knows it".

Yao Yi is still preparing for it in full swing. It is still a while before the website is officially launched and registered, but Wang Hui's killer moves have already come.

Yao Yi needs to make a website from beginning to end, but Wang Hui doesn't.

Even though his Shangjing branch is still being produced by the headquarters in full swing, he now has a ready-made National Station of the House Search Network that can be promoted.

The gods fight, and the fish in the pond suffer.

Yao Yi was not busy, but she was so distressed that she had tried to invest in other small investments in Shangjing.

The house hunting network is coming in full force, and the intensity and strength of the advertising are too scary. In addition, the website pages of the house hunting network are already ahead of the country, such as Sohu Real Estate Channel Shangjing Station, Net1 Real Estate Channel Shangjing Station, and Home Network, which are so weak that they have a little presence, how can companies not be frightened?

For these companies, Wang Hui implemented three plans: win over, crack down on, and differentiate them.

In just one month, nearly half of dozens of Shangjing's online agency closed down, and a few of them were laid off and transferred. There were a few companies that were merged by the house network in a certain scale, including Shangjing Station on a real estate channel of Sohu and Net.

This shows that the leaders of Sohu and Net have at least temporarily withdrawn from Shangjing in real estate projects. As for the future, let’s talk about it.

Yao Yi can't hide the crazy expansion of the house.com. He also tried to stop the other party's footsteps, but Wang Hui's offensive was too fierce. These companies either had small fuss or had large enough physical capacity. Perhaps they did not pay attention to real estate agencies, or perhaps reached cooperation and compromise with the house.com in other aspects.

Anyway, they retreated too quickly and couldn't even pull it.

However, after thinking about it, Yao Yi was not panicked. He wanted to monopolize Shangjing, and these companies would be killed sooner or later.

Since the house hunting website was the first to do it, it doesn’t matter if he goes with the flow, just think that you are helping me clean the battlefield.

Sitting in the office, Yao Yi couldn't help but think.

With such a short time, Wang Hui has achieved such a great achievement. I have to say that Wang Hui is very capable and very courageous.

Yao Yi, who was holding 50 million yuan in hand, was convinced by Wang Hui. I, a rich second generation, can’t even make a fortune. Is it like you who spent money like this?

You are such a walking coin-spreading warrior.

Of course, he also understood Wang Hui's state of mind. This brother was so aware of his own danger.

Wang Hui is indeed a werewolf, a little more ruthless than a ruthless person.

"Yu Weiwen, the house hunting website is amazing this month. How about your advertising talks? "

Yao Yi called Yu Weiwen, who was doing business outside and asked.

Yu Weiwen said on the phone that he had been negotiating with advertising companies, but Zaofang.com has made too much move recently, and the resistance he has been receiving is not a little bit.

However, he still said that he could solve it.

Yao Yi expressed his understanding, "Save the time, talk door to door, report any questions to me in a timely manner! I want to see the results as soon as possible."

Yu Weiwen is under great pressure.

These days he wandered around major advertising companies, but the results were all bad without exception.

The house hunting website had already set up the bureau in advance. No matter how he talked about it, the advertising company refused to accept it, leaving him helpless.

He couldn't figure it out, do you want to give us money?

With his ridiculous self-esteem, he was unwilling to ask Yao Yi for help in everything. He wanted to show his ability and then get Yao Yi's recognition.

He chose to try more himself, even if he took the chisel to chisel, he believed that he could always dig a hole.

After that, after several days of contact with advertising companies, Yu Weiwen didn't know how many companies he had contacted, but most of them were monopolized by the House Search Network, which made him admire him. He is so bold, should he be so cruel?

Of course, it does not mean that all advertising companies are monopolized, and there are many that are not monopolized, but these advertising companies have poor promotion strengths not the same level.

Even the promotional locations are basically in remote places in Shangjing, and the conversation is the same as not.

Yu Weiwen hit a wall one after another, but did not give up completely. He turned back to his previous ideas and focused on the three largest advertising companies in Shangjing.

As long as they are conquered, the monopoly of Zaofang.com will be self-defeating!

...

Yao Yi has been keeping a steady eye on the internal testing of the website these days, constantly putting forward technical requirements for Liu Jue.

Especially in improving user experience, Yao Yi grabbed it very tightly, hoping that she could increase the user's stay time.

In addition, he referred to the classic layout of Lianjia.com in later generations to further optimize the website and optimize the classification list.

When building a platform, user experience is the real killer.

But user experience is very mysterious. Whether it is a Chinese Internet company or an overseas leader, they can only cross the river blindly. Taking one step by step is continuous exploration and optimization.

Why is the noise outside the house hunting website almost making a big fuss, but he is not in a hurry because he knows that he is holding a real killer weapon in his hand.

This killer came from Lianjia.com, which has a market value of tens of billions in later generations for many years. After dozens or hundreds of revisions, the ultimate achievement of a super classic layout that is infinitely close to the perfect architecture.

Although Yao Yi did not know how to make websites, as the leader of real estate in his last life, he had thought about Lianjia.com's website page more than once.

He remembers it all.

In later generations, the best thing to use is the map house search function.

The so-called house search on the map is to click on the map and then select a point on the map. The property information will automatically pop up in the surrounding communities on the map.

This is extremely useful and is very popular among citizens.

But finding a house on map is a big topic, and it requires a lot of map data and artificial intelligence learning to be able to be used. With the strength of Jiawang now, it cannot be done.

Even giants like the Lian family have not been able to do a lot of perfection after nine years.

Yao Yi thought about it and talked about this long-term major project in the future.
To be continued...