Jodia nodded, “This is what I deeply felt during my tenure at Donkey. I didn’t have this link when I was working at Baojie.

But when it comes to the donkey brand, the designer becomes the soul of the brand, and the president must be close to him to better deploy the market. So I want to know Mr. Qin better."

Qin Kong smiled and said, "Yunchang's first show, Silk Road, has shown that we are a brand with oriental subtle beauty, international and very inclusiveness."

"But you have to wear clothes on people to know whether they are suitable or not, or whether they look good. They are not accessories or cosmetics. When they see a celebrity, consumers will buy them. They are more personalized than shoes and bags.

Different people wear the effect differently. Although we try to match the public as much as possible, everyone's dressing effect is also different.

Moreover, in addition to the outstanding innate conditions of celebrities, celebrities also have makeup artists, photographers, and the entire team to shoot beautiful photos.

This is actually a threshold for ordinary people. Do you think that the clothes worn by a celebrity look good and buy the same style or do you think that although they look good, they don’t feel like they can’t wear that effect, so just give up when you look at it?

But if you see your friends and neighbors wearing clothes and you think they look good, I think you will definitely walk up and ask where they bought them? So how valuable is celebrity endorsements? There is a question mark."

"But many people go to buy Escort when they see you wearing Escorts and look good!" said Jodia.

Qin Kong smiled, "How many people can achieve this effect?"

Chen Ying and Qingxiang looked at him, and their shoulders began to tremble.

Qin Kong also smiled and looked at Chen Ying, "Because Chen Ying made me look like that... it makes people yearn for it, feel beautiful, and can arouse the desire to buy. It is also because I and Ai Meili's style are very consistent, which has this effect.

If you are not famous, you will find a star to endorse. Inappropriate stars will ruin the brand. Any brand will look for spokespersons, and clothing needs people who can express the brand's style."

Jodia nodded.

"In fact, what is popular is often a style. Those that become popular because of some trendy elements will soon be abandoned by trends. It feels like everyone can be fashionable.

But once the style is integrated with someone, it will become a classic or even eternal. Just like Hepburn's Jifansi. In fact, Hepburn is not the spokesperson for Jifansi.

When Hepburn went to find Ji Fanxi to customize his clothes, he was not famous. Ji Fanxi thought that the Hollywood star Katherine Hepburn was coming to him, so he was very happy.

After seeing Hepburn, Ji Fanxi was disappointed and refused. Under Hepburn's persuasion, Ji Fanxi customized her costumes. As soon as the movie was broadcast, both of them became famous.

In fact, Ji Fanxi's style is indeed particularly suitable for Hepburn. Another woman who was sharp and walked on the red carpet with her pants. She is more suitable for Sheng Luolang, which is completely incompatible with Ji Fanxi's classical elegance.

Therefore, the brand's style must be consistent with people. I think Ange and Yunshang are very consistent. You should have seen her finale at the Silk Road Show."

Jodia nodded, "But Ange endorses Yunhua and Yun Shang, she is always her. If only she is, will she..."

"Will you look stingy?"

Jodia thought about it, but didn't know how to express it.

Qin Kong said: "I don't agree with you saying you want Hollywood stars or stars from all over the world. I haven't seen any benefits and can't foresee it, so I just spent a lot of money. This is not in line with our style."

Qingxiang laughed and said, "If you don't see a rabbit, you won't show the eagle."

Qin Kong smiled, "That's all, it's not a small amount of money. The advertising fee is getting more and more exaggerated, and it has become the big head of many brands. But Yunchang only invested 10 billion yuan, and he spent hundreds of millions to give to celebrities at once. Are you crazy?"

"It's only one hundred billion!" Qing Xiang nodded.

Qin Kong smiled and said, "A lot, but think about throwing hundreds of millions to stars in a hundred billion, what is the value? What reward can stars bring to us?

Ai Meili didn’t give me money from the beginning, he distributed it to me after getting the profit. I really created benefits for him.”

Jodia looked at him, "So is it necessary to see the benefits before paying the cost?"

“My style, no, our style is to control marketing costs.”

Qingxiang and Chen Ying smiled.

Jodia smiled and said, "I also think it's amazing. You guys don't seem to be famous all over the world without spending much money!"

"Because we have built ourselves into a celebrity team, a company into a celebrity enterprise, and a brand into a celebrity brand, there is no need to waste money to invite other celebrities, consumers have developed good feelings and trust in us."

Qingxiang and Chen Ying looked at Qin Kong who was not humble, and Jodia was very impressed!

"So Yunshang has celebrity designers, including the dream team you mentioned, and then make a good style and become a highly recognizable celebrity brand."

Jodia nodded thoughtfully.

"Yunhua's marketing path has always been different from other companies. Consumers are not stupid nowadays, knowing that most of the money they pay is paying for advertising.

But consumers know that the R&D expenses of Yunhua are the highest. This is where they are willing to pay and trust the brand. It is worth the money, which is what we emphasize.

Although Yunshang is a clothing, fabric, craftsmanship, comfort and aesthetic style are still the key points for consumers to pay, rather than paying for hundreds of millions of endorsement fees.”

Jodia nodded.

"But just mentioned Hepburn and Monroe, movie stars are indeed very important to promote brands. But they must be just right.

If another Hepburn came to find Ji Fansi, Ji Fansi would not have become a classic. So we don’t need to find the most famous stars. We can train our own stars.”

The three of them lit up their eyes and looked at him.

"Ange was also made famous by Yunhua. Didn't I also discover Louis and Adele? We can find models that match Yunshang's style during Fashion Week, especially those who can express Yunshang's style, so we can shoot advertisements.

The endorsement fee we offer ourselves will not be very high. It is a relationship of mutual success. Just like An Ge would rather have Yunhua’s 10 million endorsement than accept other brands’ 100 million endorsement.

Of course, I don’t expect other spokespersons to be like An Ge, but at least I won’t ask for 100 million yuan on the Lion, right? Hepburn didn’t ask Ji Fanxi to give her much money.”

Qingxiang and Chen Ying smiled.

"I think there will be many models willing to let me stym. In addition to models, if there is a celebrity style that suits Yunshang, I can also stym her."

The eyes of several people were shining brighter. Jodia thought deeply. He had seen Qin Kong's ability to make a comeback. He was not only a designer, but also a top stylist! If he was willing to stylist, a bunch of stars would probably come to him.

"Teacher Chen can get in touch with the Hollywood circle. If they have any new movies and dramas, we can customize our clothes. Wearing in the drama is the easiest to get out of the circle."

Chen Ying, who was lazy in the lounge chair, sat up straight, "Why do you want me to get in touch?"

"You are a photographer!"

Chen Ying rubbed his forehead and lay back.

"And Miranda has a good relationship with Hollywood stars. She can recommend stars with a matching style to come to me and I will give her a look.

Many clothing is not worn by celebrities or commercials, but is often worn in dramas or street photography, which is popular."

Several people nodded.

"And although many celebrities have received endorsements, except when filming advertisements, they wear what they like in their daily wear. The more they are, the closer they are to the public, the more enthusiastic they are to imitate. This is why Party A gives money, and she makes Party C popular.

Therefore, the recognition of the brand by celebrities is also very important. Just like after the Roman holiday became popular, Italian brands also asked Hepburn to wear their clothes to shoot advertisements, but now who knows? Don’t they all know only Ji Fansi?

Because Hepburn likes Ji Fanxi! Do you give it money? She wears it in her dramas, daily life, marriage! So we need to establish a friendly relationship with celebrities and appreciate each other."

"Yeah." Jodia nodded.

"Many celebrities also rely on designers. She loves to wear the designer's clothes. We should cultivate such loyal and compatible stars instead of asking some big-name stars to support them, and she turns around and wears other big-name brands."

Jodia nodded, "I understand what Mr. Qin means, so I won't invite celebrities to endorse the time being."

"Um."

"The second point I consider is store expansion. I suggest that after the first six stores are opened, I will then open stores in ten major American cities, including Los Angeles, Philadelphia, Atlanta, and major Canadian cities."

Qin Kong looked at Qingxiang.

Jodia also looked at them, “This will capture the heat of March Fashion Week and deal with the spring and summer sales season that begins in March.

The North American market is full of foreign brands. We quickly seize the market and form a certain scale, and then deploy the European market with many local brands, the pressure will be less."

"And at the end of February, New York Fashion Week began. Which fashion week did Yunshang attend?"

"Milan."

Jodia sighed, “If you don’t decide, I recommend putting it in New York. New York Fashion Week starts as soon as possible, and after the January discount season and February Valentine’s Day, we will have another sales climax after participating in Fashion Week.

Until September Fashion Week, we opened more stores in North America. Then autumn and winter fashion will be launched. It can connect well and expand the market size."

Qin Kong didn't understand these markets and didn't say anything.

Qingxiang asked: "When will the Asian market be launched?"

"In the Asian market, island brands are very strong. South Korea has also been occupied by European and American brands and local brands. Other countries are not very developed and have limited purchasing power for high-end brands. Except for Yan Country, there are few people and small areas, which is not the focus now."

Qing Xiang smiled and said, "You just said that except for Yan Country. Yes, Yan Country has many people, and the market is large, and it is in the period of consumption upgrading. Moreover, as the Yan Country brand, we have always been supported by the Chinese people. I think we should occupy the Yan Country market first."

All three of them looked at her.

"After opening stores in Yunzhou and Yanjing, opening stores in all major sections of first-tier cities in Shangcheng, Hangzhou, Huacheng, Shencheng, Hong Kong Island, Liancheng, and Baodao."

"In Yan Country, we are the easiest to succeed. If you want to say who supports Yun Shang the most, you must be from Yan Country. We will first occupy the Yan Country market, and then conquer other markets, we will be much more relaxed."

"Of course, other markets also need to open stores, but they can be promoted slowly. Keep a little mystery, what do you think?"

Jodia looked at her and then at Qin Kong, who nodded.
Chapter completed!