After closing in the evening, Qin Kong drove Jodiah home.

Knowing that he was going to take foreign guests home for dinner, Qin Fangyun also started preparing dishes early. Qingxiang and Chen Ying, as the owners, arrived first.

They all stood at the door to welcome him.

After parking the car, Chen Ying opened the door, Jodia got out of the car, and reached out, "Hello, Mr. Chen."

Chen Ying, the club, was afraid to smile, "Hello."

The reason why I could pull the car door for him was sacrificed for the company!

"My office is facing Yan Huijiang. Metasequoia is half red and half green, very beautiful." Jodia said, "When I watched the Yunzhou promotional video, I thought this place was as beautiful as oil paintings. I didn't expect that I would look at the oil paintings in the window frame every day now."

Chen Ying smiled. He praised him so implicitly, and he couldn't say thank you.

Qingxiang stepped forward and reached out her hand. Jodia held her hand, "Hello, Mr. Qing. You are the youngest and most capable president of a multinational company in the world. I am very happy to see you. Thank you for contacting me, so that I have the opportunity to come to Yanguo to join you."

Qingxiang smiled and said, "It should be that I thank you for accepting the invitation and traveling thousands of miles to Yan Country."

Jodia shook hands with Qin Fangyun again. Before Qin Kong introduced him, he said: "Hello, Ms. Qin, you shine in Milan Fashion Week. Today I was lucky to see you with my own eyes. You are really young and beautiful!"

Qin Kong looked at Qingxiang and Chen Ying and smiled. Did he do his homework or did he wipe his honey from his mouth?

He quickly translated it to his mother, and Qin Fangyun quickly said thank you in embarrassment.

After finishing, he looked at the four cats at the door, and Jodia's eyes lit up, "Is this the cat that has been on the American version of "Star Time"? It's so cute!"

Several people smiled and invited him in.

Jodia looked at the scenery again, "Mr. Qin's house is really beautiful! I must be in a good mood to live here, right?"

Several people looked at him with a smile and asked him to stand at the door and look at the scenery for a while before entering.

Jodia looked around, praised the house again, and asked, "Where is the Elf?"

Qin Kong smiled and said, "She is making music in Yanjing."

"Oh! She is such a genius! Her voice is as moving as her image!"

The few people were funny and praised all the people present, so that Jodia took the seat under Qin Kong's guidance.

During the meal, I praised the dishes again.

After dinner, several people sat under the pavilion outside, enjoying the evening scenery and chatting.

"Mr. Qin's house is really beautiful!" Jodia looked at the rich colors, "I thought my office and apartment in Yanhuijiang were already very beautiful, but I didn't expect that Mr. Qin's house would be even more beautiful!"

Qingxiang looked at Qin Kong with a smile, and Qin Kong also smiled. No matter how beautiful he is, he would not be able to invite him to live there. At home, there are only a few friends who can live in.

Qin Fangyun came out with a fruit plate and tea, and Jodia said thank you again, very polite.

After drinking tea for a while, Qin Kong said, "You told me today that you want to discuss Yunshang's development plans for the year and next five years. I guess you have any ideas?"

"Yeah!" Jodia put down the teacup and nodded, "I think Yunshang opened the six stores you mentioned at the end of December to seize the last sales opportunity of Christmas this year.

Then Valentine's Day is also the time when women shop. More than half of American girls will break up because their boyfriends don't give her Valentine's Day gifts."

The three of them laughed, and it turned out that foreign women were also very good at it!

“So, fashionable goods are also very good for sale on Valentine’s Day.”

"The middle January is the winter clothing discount season. Yunchang's autumn and winter clothing has not yet come out. Actually, as soon as we open the business, the spring and summer clothing is on the market, right?"

Qin Kong nodded.

"December, January, and February are actually all autumn and winter clothing sales seasons. Well..."

The three of them looked at him.

"So the seasonality of clothing is too strong," said Jodia. "I used to want Yun Shang to seize the autumn and winter to create a sales myth. But now there is no product, right?"

Qin Kong nodded, "Yes, the designers' energy is limited. They are indeed designing autumn and winter clothing, but they are certainly not put into production now. What we are designing next year's autumn and winter clothing, and we must display it at Fashion Week, and we cannot go on the market first."

Jodia pondered: "Then it's March, and the spring sales season begins. The clothes you're showing in Milan next year's spring and summer can be launched. But what products will be launched after this intermediate store is opened?"

Qin Kong smiled and said, "Clothes can be worn layered, and there are many people wearing spring and summer skirts in their coats."

Chen Ying and Qingxiang also laughed. Teacher Qin’s greatest ability is that he can match the clothes all year round! Ange has also been shown many times in the Yunhua advertisement.

Jodia looked at him, "In that case, you'd better give demonstrations to consumers. For example, we invite some Hollywood stars and you use Yunchang to style them, so that ordinary consumers will imitate them.

Asking Hollywood stars to endorse is also a must for brands to enter the North American market. When each brand goes to other countries, it will invite local stars to endorse them."

Qin Kong looked at him, "When you go to every country, you ask local celebrities to endorse. Wouldn't the endorsement fee be a big expense? And the endorsement fee for Hollywood celebrities is very high, right?"

"Yes." Jodia nodded, "The popularity of Yunhua team and Yunchang's need to make a high-end image in the market, top stars must match it. The endorsement fee for top Hollywood stars should be over 100 million. I said RMB."

"Do you think 100 million yuan is very small? Our company with more than 5,000 people was taken away by one person with 100 million yuan. Are you crazy?"

Jodia blinked her big eyes, why did the gentle Mr. Qin start to fight directly?

Chen Ying and Qingxiang looked at him.

Qin Kong said: "Don't look at me, I took a lot of money from Ai Meili."

Chen Ying and Qingxiang laughed and said, "You are afraid you have the skills to read your mind!"

Qin Kong also smiled, and Jodia smiled at him and secretly breathed a sigh of relief.

Qin Kong became gentler again, "But I have created more for Ai Meili. If someone can bring this influence to Yun Shang, I wouldn't mind giving him 100 million or hundreds of millions.

But Yun Shang's influence depends more on our team, rather than Hollywood stars or other stars. We are a star team."

Jodia blinked again, feeling that Mr. Qin was glowing!

"If you ask a celebrity to endorse, how much value can this celebrity create for the brand? Do you have accurate numbers?"

Qin Kong looked at Jodia, and Jodia had to shake his head, "I ask for celebrity endorsement to expand brand awareness."

"Our team can also complete the popularity, so there is no need to invite stars."

Chen Ying and Qingxiang looked at him with a smile.

"And we are much more responsible than celebrities. Many celebrities take endorsements and shoot advertisements, and wear other things at other times. Hollywood stars are more self-centered."

Jodia nodded.

“When it comes to successful advertising in the fashion industry, we need to mention Marilyn Monroe’s pajamas – Chanlil No. 5.

But when Marilyn Monroe said this, she was not the spokesperson of Chanlil, nor was it the advertising slogan of Chanlil, but she just randomly put out the most successful advertisement. This also proves that she really likes Chanlil No. 5.

So we are not looking for spokespersons, but cultivating such spokespersons. We really like our products and actively endorse our spokespersons.

Moreover, there are fewer and fewer celebrities like Monroe and Hepburn who have a deep influence on the brand. They make people associate themselves with the brand as soon as they see people. Now there are only Ange and Yunhua."

Qingxiang nodded with a smile.

"Most spokespersons have no connection with brands. They are too commercialized and receive too many advertisements, which makes the celebrity endorsement effect worse and worse.

When people see a star, unless she deliberately wears it, she can't remember which brand she is.

In the past, people had few channels for information sources, and advertising, especially celebrity advertisements, still had a certain effect. But now people recognize that a product is not based on celebrities and advertisements.”

"Why don't you ask celebrities to endorse? "Jodia discussed and asked, "I originally thought that if Yunchang wants to go global, it must let consumers around the world realize that it is suitable for everyone to wear. This is inevitable to invite local celebrities to endorse them.

I admit that the Yunhua team is a celebrity team, but you are all Eastern and even have a little close temperament. Will consumers in other regions think this is only suitable for people in Yanguo?”

Qing Xiang turned to look at Qin Kong.

Qin Kong looked at Jodiah, "Does Hollywood stars be famous in Europe and the United States?"

Jodia nodded, "Hollywood stars do not only come from the United States, but many come from other countries and even Africa. So although their endorsement fee is very high, their internationality will also make Yunshang an international brand."

"I think Ange and our team are already international."

Qingxiang and Chen Ying looked at him and held back their laughter. Teacher Qin was really not humble at all!

Qin Kong continued to look at Jodiah, "Does the internationality you mean faces? Then our team is in line with international aesthetics. If you don't believe it, go and check out the comments online."

Qingxiang and Chen Ying couldn't help but laughed.

Jodia still looked at him seriously.

"I wear Ai Charm. Ai Charm does not only sell well in Yan Country. Of course, one of the reasons why it sells particularly well in Yan Country, including the whole of Asia is that suit cutters themselves are not suitable for Asians. But when I see that I look good, they wear it, or go to Ai Charm to customize it.

In addition to Asia, empty shirts are popular all over the world. Louis is a black man, and he also learns from my clothes. So I don’t think only Hollywood stars are international.

At present, no one can surpass us in international popularity, recognition and aesthetic guidance.”

Qingxiang and Chen Ying looked at him with a smile.

Jodia, who doesn't understand fashion, also looked at him.

Chen Ying smiled and said, "Ai Meili is a designer and the president of the group. He first considered profitability. In fact, Ai Meili has passed the glorious period.

Nowadays, women's clothing, especially high-end products, are more famous because it is often worn by major celebrities. However, men's clothing is indeed Qin Kong gave Ai Charming new vitality, making this old brand young and active again.

Compared with the influence Qin Kong brought to Ai Meili, Ai Meili gave Qin Kong more than 300 million."

"Three hundred million!" Jodia's eyes widened and looked at Qin Kong. Who thought 100 million yuan was expensive just now?

Qin Kong smiled and looked at him, "If I talk to you about Qin Si, you may be easier to understand. She is more specific and effective, with quality and technology as the core.

Yunchang's quality is basic, but she does not have a significant effect. She reflects the aesthetics of designers and wearers. Obviously, my aesthetics have influenced many people.
Chapter completed!