Li Yongjin is a person with a very lively mind.

Last November, Bumblebee already had the experience of jumping left and right among competitors to raise prices, which indirectly made it difficult for the current attempt to succeed.

The size of our opponents is different, the industry environment is different, and the resources behind us are also different.

Not even Didi is interested. Bumblebee had offended Kuaidi even more severely before, and Alibaba even warned people not to invest in Bumblebee, so there is no need to try in vain.

Since we can no longer borrow the name of Yike from our opponents to find buyers, is it possible to use it directly and honestly instead of "borrowing" it?

As an online ride-hailing brand that lasted from last year to this year, it’s not that Bumblebee has no execution ability or combat effectiveness, it’s just that its competitors are too strong.

Li Yongjin increasingly feels that the online ride-hailing market is a whirlpool, and this whirlpool is destined to blow away the weak ones.

In a word, if you follow Duji, you will have no future!

Since Didi, Kuaidi, and Dada are difficult to take over or take over at normal prices, it is better to sell the company to Duji. After all, Duji has invested a lot of money, and the sunk costs are here, and it

The desired mobile payment has not yet been successful.

If you want Duji to spend money and push the funder to make decisions, you may really need some cooperation from the giant's rivals.

Otherwise, given Bumblebee's current situation, Du Ji wouldn't be willing to pay much money.

As for whether Yike is willing to cooperate...

Why don’t the four giants personally end the competition in the online ride-hailing market?

Isn’t it just that we only focus on the dispute over payment and don’t want to be burdened with bloated baggage?

If we can find ways to drag down Duji and add a layer of burden to the transformation of Duji, will Yike, a giant that has already taken action on Duji's core search business, be happy to see such a situation?

Li Yongjin wants to sell Bumblebee, but he also wants to get a good price.

However, looking around, it seems that such an opportunity can only be obtained from Duji.

Li Yongjin's phone call with Qi He was short, but he felt relieved because the president of YMS agreed to meet, and his burning anxiety was relieved by three points.

At the very least, Yike's Qi is always interested.

Two days later, Li Yongjin, who returned to Shanghai, had no time to express too many emotions and considered each other's positions for the last time. He arrived at the Yike headquarters and met Qi He, the president of YMS.

In the international market, Yike is competing fiercely with Samsung, Qualcomm and the like. In China, it is generally believed that Qi He of Yike's YMS business group is the leader in promoting competition with Duji.

Some people use this to ridicule Duji, claiming that Duji is slow in everything he does. If he had transformed a few years earlier, he might have been able to compete with Mr. Fang. Now he can only fight with Mr. Fang's Qi He.

But Li Yongjin has never looked down upon Qi in the slightest. Needless to say Yike's current size, based on his work experience in the United States, Europe, and China, he is also a man of real ability.

Mr. Fang is too tall and his aura is too dazzling.

When the two met, before they could exchange greetings, Li Yongjin heard something quite offensive.

"Mr. Li wants to sell Duji at a good price this time, but he doesn't care about his personal reputation." Qi He said with a half-smile.

This time Li Yongjin came to visit not to discuss the sale of Bumblebee, but to drag the money owner into the game, and to use the competition between Yike and Duji to cooperate, which is inevitably disgusting.

You know, the one that has supported the development of Bumblebee the most in the past six months is Duji. It not only personally contributed money, but also took the lead in attracting investment institutions and cooperated with traffic resources.

Now, this backhand will conspire with competitors to sell off the financial owner.

"Bumblebee is a group of brothers and sisters who came out of Tudou and followed me to start a business. To this day, I really..." Li Yongjin's voice was a little low, and he sighed, "I can't bear it."

He is not alone, he brings a group of people to work on the project. He is not the one who settles the losses, but a group of people are affected.

In this case, for the sake of the brothers and sisters, then... let's be a giant.

What's more, if Du Ji doesn't want it, no one can force it.

Li Yongjin has made mental preparations and is ready to face Mr. Qi's cross-examination.

However, Mr. Qi on the opposite side only applauded after hearing this sentence, and then stopped asking about the motivation in this regard, and directly asked how to drag Duji down together.

Li Yongjin instantly understood that his motives were not important to Yike. What was important was to add some chips to the competition with Du Ji.

He readjusted his mood and briefly talked about the need for Yike's cooperation.

In fact, it is not complicated. As long as Yike expresses interest, it will naturally increase the price of Duji. In fact, not only Duji, but also Kuaidi and Didi may not join in.

In this battle for online ride-hailing, Bumblebee is gradually falling behind. The three companies in front are still fierce. No one wants to see Dada, supported by Yike, becoming stronger.

The current problem is that Duji’s traffic, brand and resources cannot match the competitiveness, and the investment it can drive is also limited. Investment institutions are more optimistic about the other three supported Kuaidi, Didi and Dada.

There is another important reason for this. Duji’s search is still facing severe challenges from the Yike Department.

In the final analysis, everyone is not optimistic about Duji, which is competing with Yike.

Li Yongjin's few words made Qi He slightly nod.

"There are people sent by Duji in the company. I contacted Yike secretly, and then he accidentally discovered it. When the time comes, we will make the contact between the two parties public. There will be great hope for this matter."

"If Bumblebee really wants to sell itself, Duji cannot stop it procedurally. We have already agreed with it not to interfere in our operations, but it will definitely change our decision. Otherwise, it will burn out so much money."

All the users have become wedding dresses for Yike, wouldn’t they be ridiculed a lot.”

"If I were the senior executive of Duji, if I were Ma Dongmin and Li Yanhong, I would not be able to tolerate such a thing happening."

Li Yongjin calmly discussed the relevant situation.

Qi He couldn't help but laugh and said: "Mr. Li, you are cruel to Du Ji."

Li Yongjin pondered over and over again and said solemnly: "From the company's standpoint, this is your wish and mine. From a personal standpoint... I do not recognize the values ​​​​presented by Duji in search advertising."

Qi He understood that if you don't stand on the moral high ground, others will. Du Ji is a family that is always easy to be criticized by others from the high ground. This person's cruelty is just something that everyone can punish.

"I have always admired Mr. Fang, and I particularly recognize Yike's company values." Li Yongjin said, "I often learn from Mr. Fang's handling of many things, and I hope that one day I can stand in front of Mr. Fang with confidence.

.”

Um……

An entrepreneur who resold his financial backer...

Qi He didn't need to think too much before, but he thought about it seriously now, and then commented succinctly: "You learned well."

He stood up from his seat, shook hands and wished, "I hope Mr. Li can get what he wants this time."

Li Yongjin nodded vigorously, hoping that Yike would get what he wanted.

When he returned to Jiangcheng where Bumblebee's new headquarters was located, he immediately began to make arrangements.

It was not appropriate for too many people to know what was to be done this time, so Li Yongjin only used the most trustworthy people to handle the situation.

On the one hand, he once again called Ma Dongmin, who was in charge of Duji's strategic investment, and asked Duji to provide funds again. This request was quickly declined because it had not been long since Bumblebee's last financing.

On the other hand, there are rumors in the company that they are in contact with Yike.

As the senior director who led the team to assist Bumblebee, Cui Jifeng naturally paid special attention to relevant trends and news after hearing the news, and not long after, he got the news that Mr. Li had led a secret meeting with Yike.

This situation made Cui Jifeng extremely shocked. He contacted him secretly. What did he want?

He did not seek confirmation from the parties concerned, but first reported the situation to the headquarters.

When Li Yongjin received an inquiry call from Ma Dongmin, he euphemistically stated the possible situation. In view of the fierce competition in the online car-hailing market and the long-term end time, Yike is trying to promote the cooperation between "Dada" and "Dada".

The possibility of a "Bumblebee" merger.

If it really comes to pass, the condition promised by Yike is that Li Yongjin can still serve as co-CEO.

"Mr. Li, what do you mean?" Ma Dongmin suppressed his anger and asked about the situation of the person involved.

"This matter..." Li Yongjin hesitated, "Mr. Ma, we burned 2.4 billion in February, and we are burning like this again in March. This... this market is so crazy!"

The second half of his sentence is true emotion.

Since the end of the Spring Festival, competition in the online ride-hailing market has heated up rapidly. The scale of money burning in February has reached a new high. Unfortunately, the trend has not stopped at all in March.

2.4 billion is close to 400 million U.S. dollars, and the funds in Bumblebee's account were burned out in one month.

From the second half of last year to March this year, Li Yongjin suddenly looked back and found that he had been anxious about lack of money and worried about the funds in his account all the time.

Now, Duji is hesitant about financing.

The intensity of competition in this market is beyond imagination.

What’s even more disappointing is that foreign “Uber” has also reported that it wants to enter the Chinese market.

Li Yongjin really has no confidence in winning this competition, and the competition using "subsidy" as an important means has greatly reduced user stickiness, making it almost difficult to form a moat.

A market without a moat is constantly burning money...

Listening to the tone on the other end of the phone, Ma Dongmin couldn't restrain her anger and repeated again: "Mr. Li, what do you mean!"

"Mr. Ma, I didn't agree. I was just thinking about it." Li Yongjin sighed, "It's too difficult."

"You don't need to think about it, Duji will not agree." Ma Dongmin said directly, "As a major shareholder, as a major shareholder holding 41% of the shares, Duji will not agree to such a merger."

Because it is difficult to drive too much institutional investment willingness, Duji's shareholding in Bumblebee has continued to increase with financing. This kind of share is not common today.

There was silence on the phone for a while.

After a long time, Li Yongjin reminded: "Mr. Ma, Duji's voting rights are halved. I may not necessarily agree to Yike's conditions, but what I need to say is that Bumblebee is operated and made by us.

of."

When Ma Dongmin heard such a tough attitude, he felt furious and wished he could fly to Jiangcheng immediately to question Li Yongjin face to face.
To be continued...