. Many people in the Qiangni Group see Ding Xiangni's difficulties and have put forward opinions, but most of them are promotional discounts. Han Zhong also held several seminars at the sales company, believing that robots are not a good product for making money in Arica, and they cannot be equated with luxury goods. The positioning is very vague and adjustments need to be made.

Zhang Ziqiang also saw it, but he didn't say anything. He also wanted to see what Ding Xiangni would do about this matter, but Ding Xiangni was confident. She was going to recruit China's marketing elites and Arica's royal marketers to go to Arica for market research. Sometimes she also believed it - the product was good, and there was no reason not to be sold! Just at this moment, Zou Wenbo and Cao Bixuan were looking for a meeting outside the garden...

Zhang Ziqiang has heard Zou Wenbo's name a lot recently. Many measures to benefit the people in Siming City were from him. Cao Bixuan poached the country's scientific research institute and could lend a helping hand to Zhou Qian who had no friendship. The Huashan County earthquake, and he was not very strong in the "Qiangni Sect", and he was very active in the "Qianni Sect". All kinds of things often poured into Zhang Ziqiang's ears, and what he did was indeed remarkable. Zhang Ziqiang felt that public is public and private is private, and everyone has flaws, and his impression of him has changed.

Ding Xiangni and Cao Bixuan have a good personal relationship. If Zhang Ziqiang is not in the Recreation Garden, she usually meets Cao Bixuan at Villa No. 1 where she lives. When Zhang Ziqiang is in the Recreation Garden, she will meet the people in Villa No. 2 of the Qiangni Group. At this time, she heard the news that Cao Bixuan and his wife were both here. It should be that there is something important, so she stood up and greeted Zhang Ziqiang, wanting to go to Villa No. 2 of the Recreation Garden.

Zhang Ziqiang lay on his special chair and swayed beside the flowerbed in the front yard. He closed his eyes slightly and lazily enjoyed the sunshine of spring and summer, smelling the faint smell of earth and the fragrance of flowers, and was very intoxicated. However, when Ding Xiangni got up, he whispered: "Let them come in and say, Zou Wenbo has performed well recently. If they really want something, they should do it if they don't have any big deal."

Ding Xiangni smiled and didn't say anything, thinking that what could happen to them? One is the senior management of the group and the other is working for the country. If it is a private matter, Cao Bixuan should come alone. The only intersection between the two of them is Chang'e Star, and the tenth** is to nourish food.

Under the guidance of Quan Huiya, Zou Wenbo and his two hurriedly walked towards the small flower garden in the front yard. Seeing that Zhang Ziqiang was also there, both of them were stunned. Zou Wenbo took the lead and walked in front half and said with a smile: "Mr. Zhang is here too. We have an idea to report to Mr. Ding. Please give me some advice."

Zhang Ziqiang opened his eyes slightly and smiled, "You guys talk, I'll bask in the sun..." After that, he closed his eyes slightly and slowly shook the chair.

Zou Wenbo was happy when he saw this and gave Cao Bixuan a wink. Cao Bixuan smiled knowingly: "Sister Xiangni, I went back to the group headquarters two days ago and heard many people talking about the sales of intelligent robots in Arica. The situation was a bit unexpected. I used to be in the Finance Department, thinking that the country now owes more and more debts to the group, and it is entirely up to the Arica royal family to carry it. Sister Xiangni just took over, and life is afraid that it will be difficult. After I got home, I told Lao Zou about this. Lao Zou said it was a marketing positioning problem. I was afraid that it would be difficult to repost it clearly, so..."

Ding Xiangni wanted to fall asleep and touch the pillow, but Zou Wenbo always had some bad ideas, so she couldn't help but be overjoyed and asked quickly: "What's the solution?"

Zou Wenbo smiled and said, "I'm just thinking about it. Whether it's successful or not is still a big deal. Bixuan insists on letting me do it. If it's wrong, please don't be surprised." He paused for a moment before saying with certainty: "I think the price set by Mr. Ding for intelligent robots is not high. The customer group selected is Arica's major consortiums, presidents and managers of large groups and large companies, military and political leaders, and high-income wealthy people. However, the marketing ideas of the sales company are not very correct and they have not grasped the key points well."

"I have seen a complete set of publicity plans for robot sales companies in Arica. As for home robots, there are several major selling points, such as free mobility, knowledge reserve ability, loyal universal servants, artificial intelligence level and increasing the interest of couples, etc. However, these publicity elements are not enough to impress the hearts of high-end consumers. In a society with highly developed tertiary industry like Arica, the wealthy class does not lack loyal servants. If they are not fully equipped, they are not worth mentioning. "

"Arika's optical brain is cheap, and almost everyone has optical brain terminals. Although I don't know the structure of the robot, the ability to store knowledge in the optical brain does not seem to be worse than that of a robot. This selling point also has a substitute. The level of artificial intelligence of a robot is very high in our opinion, but Bixuan can often connect to the group's intelligent brain. Through comparison, I found that the artificial intelligence of a robot is somewhat different from that of an intelligent brain system. Of course, the robot has an interface to connect to the intelligent brain. After being taken over by the intelligent brain system, the intelligence is greatly improved, but the optical brain terminal is also OK."

"Although the single intelligence of a robot is higher than that of a optical brain, it is not much higher, and there is no quality gap. The high-consumption class feels that it is not cost-effective and it is difficult to buy it. Others such as mobility, fully automatic cameras and even sex toys, seem to have many functions, but most of them can be found to be substituted, and some can be completed directly by manual means, which cannot arouse the desire to buy. Although the robot comes from a level 5 civilization, if the supply is small, even if it is useless, the wealthy home will buy it to show off, but now..."

Ding Xiangni nodded frequently when she heard this. Many people in the group mentioned the awkward positioning of robots. Zou Wenbo was not the first to raise it, but he is not a marketing person. It is good to think so comprehensively. She also used robots to integrate so many functions. If someone wants to match all the alternative products, the cost is more than that, and it is cost-effective to make such many functions.

This is a typical woman who is greedy for small profits in shopping. Han Zhong said it in one sentence: "Not everyone needs such comprehensive functions. Most of them are only used one or two of them. Unwanted functions are worthless in the eyes of consumers. In many cases, they are not as good as small and exquisite!"

Zou Wenbo did not just point out the problem, he also had his own proposal: "I am in Huashan County and the management measures I have taken are relatively peaceful. In the past, Chang'e Star was a slave. Those slave owners are now working for the government. After getting in touch with them, they understand their needs more and learn that most slave owners had a common feeling before - they were unable to do anything!"

"Slave owners have strict hierarchical etiquette. They have to come in person for socializing in many occasions. It is too tiring to go to each place. Sending representatives can easily offend people. It is very likely that national war will occur for the sake of face! There are also slave owners who have many enemies, often being assassinated by enemy parties, which has to change places and sleep frequently. Sometimes they even find a substitute to appear in public to attract attention. I was thinking, if the slave society tastes this, what about our current China and the higher-level Arica?"

"Now, domestic businessmen are getting busier and busy, and leaders are also busy. Mr. Ding is the same. This situation is magnified to Arica, and the class has to deal with more things every day. It is true that communication is becoming more and more developed now, and long-distance projection has long been practical, but it is not appropriate to attend certain ceremonies, dances and other social occasions. For example, our domestic leaders attend some activities of local enterprises every day. Whether or not they go or wherever they go can be regarded as leaders showing their kindness."

"If there is an intelligent robot to serve as an occasion where you can go or not to go on behalf of the owner, the robot's appearance will be the same as the owner - I think so many standard beauties and handsome robots can create faces, and the technology should be fine. This is not only respect for others, but also because the robot can be controlled through the intelligent brain system to socialize according to its own requirements, and perhaps inadvertently we can talk about more cooperation! The most important thing is that it is difficult to distinguish between the robot and the owner. If the owner is in danger, it can at least confuse the opponent for a while!"

"So I think the biggest selling point of intelligent robots is anthropomorphism, finding a loyal and reliable stand-in for busy and wealthy people! With this positioning, those who want to have multiple friends and multiple roads can increase business opportunities, and those who have enemies, this robot may save their lives! As long as this positioning is successful, no matter how expensive the robot is, it will be snatched to buy it!"

"Okay!" Ding Xiangni praised loudly, "I just said that good things are not afraid of not being able to sell at a price, but they are not positioned correctly and there is a problem with their marketing ideas! OK, Zou Wenbo, you have a good idea."

Zou Wenbo smiled and said, "Mr. Ding, I'm also thinking about whether it's useful or not depends on the market effect. Since you are using the robot as a substitute, you have to make this transaction more mysterious. Although everyone will know in the end, you must pay attention to keeping customer information confidential in the early stage, and it doesn't matter if you form customs and various rules."

"Also, the robot itself is a bit less intelligent. Since it is necessary to attract customers to discuss business for its owner, or to inspect the company on behalf of others, this requires that the robot must have the ability to handle general affairs and contact its owner in time so that its owner can make decisions at critical moments. According to this idea, the security of the intelligent brain system is very important..."

Ding Xiangni nodded. As long as Zou Wenbo’s creativity is obtained, the Arica royal family will give so many marketing experts to Han Zhong, and they will definitely come up with a complete marketing plan.
Chapter completed!