Chapter 48 Selling Tofu
The next morning, just dawn, Zhang Ran and his mother got up and started to clean up.
The two of them carried the tofu made last night to the cart together, and tied the bamboo molds together with the tofu inside with hemp rope...
After Sankui arrived from home, Zhang Ran and Sankui had a hurried breakfast, put on the rice cakes steamed by their mother, and set off for Xinfeng in the morning light.
After selling fish in Xinfeng County several times, Zhang Ran is quite familiar with the journey to Xinfeng County, and can be said to be familiar with it.
Although the road is still the same and it is still so difficult to walk, Zhang Ran and Sankui are obviously faster and faster each time.
It took nearly an hour to Zhang Ran and the others from Zhang Li to Xinfeng County. After the city gate guard inspected the goods and the wooden calf with the identity written on it, they successfully entered the county town.
Because this time I sold tofu instead of fish, Zhang Ran and the others could not go to the fish market anymore, but instead switched to the vegetable market not far from the fish market...
Although the vegetable market is nominally one of the "markets", it is actually just a small area designated by the government and specializes in selling fruits, vegetables and other goods in the market. Its scale is even less than that of the fruit and vegetable areas in some supermarkets in later generations.
There are other "small markets" (regions) on the same street as "vegetable markets", including Mi City, Shu City, etc. In general, most of the goods sold on this street are rice, grain, fruits and vegetables.
Pushing the cart of tofu and passing through most of the street, Zhang Ran and Sankui finally stopped at the junction between Caishi and Sushi.
Then the two of them found an idle open space nearby and parked their cars on the street.
Because he came early and had not yet reached the official opening time for the official market, the streets had fewer traffic. During this period, Zhang Ran and the others quickly unloaded the tofu, scales, bamboo boards and other debris from the car...
After visiting Xinfeng County Market a few times, Zhang Ran had a preliminary understanding of the various rules and tricks of Xinfeng County Market.
Overall, Xinfeng's markets are divided into three markets: early, mid- and late.
It is said to be three types of markets, but the streets of the market are still the same few streets, but the opening time and the individual vendors are different.
In the morning market, only "sitting merchants" that open shops are allowed to open doors, and they can operate until the end of the evening market.
After the opening of Zhongshi City, most of the markets were ordinary people who went to the city to sell daily necessities such as fruits, vegetables, grains, etc....
It is not until the evening market that travelers or foreign merchants are allowed to enter the market to operate (note that they are entering the market, not entering the city), and after the evening market is over, you must leave the market immediately.
However, because Xinfeng is just a county town, the regulations are not strictly implemented. As long as they are not foreign merchants, under normal circumstances, municipal officials rarely go to investigate or drive away ordinary people. Therefore, ordinary people like Zhang Ran can enter the market to operate before the market begins.
Only a large city like Chang'an City with a population of hundreds of thousands will have special municipal officials to strictly manage it. In addition, all vendors within the nine cities must enter and leave within the specified time according to the government's positioning...
...
As noon approached, the market increased its traffic, and the market gradually felt a little noisy. But there was still no customer coming to Zhang Ran’s stall...
"How could this happen? The business was very hot when I sold fish in the fish market last time!"
Seeing that it had been so long and almost no one was visiting the stall, Zhang Ran couldn't help but feel anxious...
"Is it because tofu is a new thing? No one knows what it is for? So no one comes to buy it?"
Considering that tofu may have appeared in the market in Xinfeng County for the first time, the customers around him did not know what it was, and they didn’t know how it tasted, so no one cared about it for such a long stall.
Therefore, Zhang Ran considered it and decided to give it a try.
As for how to promote it... this kind of thing is a piece of cake and a simple thing for Zhang Ran, who has experienced various marketing methods, routine bombing and baptism in later generations.
Zhang Ran didn't even think about it, so he pulled Sankui's sleeve and said, "Sankui, you have a loud voice. Please give me a shout, and I'll say that I'm giving back to new and old customers... Well, just say that you can try tofu and taste it for free!"
"No...free?" Sankui widened his eyes, looked at Zhang Ran in shock, and asked in disbelief: "Brother Ran, are you right? The tofu we have worked hard to make is for free to eat?"
"Yeah, that's it's free!"
While using a wooden knife to cut a whole square of tofu in the mold into small pieces of one or two centimeters, Zhang Ran explained to Sankui: "I just thought about it. The reason why our tofu can't be sold is because no one knows how it tastes? If someone wants to understand the taste of tofu, you must have someone taste it first! But how many people in this market will spend a lot of money to buy a food they don't know? If it were you, would you?"
As he said that, Zhang Ran turned his head and said seriously to Sankui: "So, only after asking customers to taste it for free, will they understand the taste of tofu and spend money to buy our tofu."
"Uh..." After hearing Zhang Ran's words, Sankui immediately felt that Zhang Ran was saying something, so he could only nod and said, "Okay, eat for free, just eat for free!"
......
"Tofu, fresh tofu! Free trial, no money!"
"Don't miss it when you pass by. Don't eat it for free~"
Sankui's voice was loud and his voice was very loud. After the last training, he was basically no longer nervous. In addition, there were the phrases that Zhang Ran taught him specifically..., after shouting like this a few times, it quickly attracted a large number of passers-by to watch.
More than a dozen passers-by who were attracted by Sankui's shouts surrounded Zhang Ran's small stall and looked at Zhang Ran and Sankui curiously, as well as the white and tender tofu placed in front of their stalls...
Soon, someone couldn't help but ask, "Two little boys, you are called... food called tofu, right? Do you really need money?"
Zhang Ran looked at the person talking and found that it was a young man wearing fine cloth clothes. He seemed to be a resident of a resident of a lilu in Xinfeng County. So he picked up a bamboo board and handed it to the young man and said, "I really don't have money, I can try it for free! If you don't believe me, try it..."
"Uh" the young man looked down at the bamboo board handed over by Zhang Ran, and the small pieces of tofu that were neatly arranged on the bamboo boards, which made people feel very comfortable.
After all, I still couldn't resist the temptation of free tasting. I couldn't help but reach out, pinched the small piece on the edge, put it in my mouth and tasted it...
As soon as the tofu was in his mouth, he chewed it a few times, the young man's eyes lit up and couldn't help but praise: "Well... soft, tender... melted in the mouth... delicious!"
After saying that, the young man quickly picked up another piece of tofu, threw it into his mouth, and started chewing...
One piece, two pieces, three pieces... seven or eight pieces of tofu on the bamboo board were quickly swept away by the young man and all of them were eaten.
After looking at the empty bamboo board, the young man was still unsatisfied and said, "The taste is very beautiful... Xiaolang, can you still eat it?"
Zhang Ran shook his head, pulled the bamboo board back, and said, "We have said before that we only try it for free, not eat it for free... so if you still want to eat it, you can only buy it yourself!"
"Uh" the young man was speechless when he heard this. In fact, he himself knew that since he came to the market to set up a stall, he must do business and make money, and he was not a special person to do good deeds. How could he have enough food in one go?
"Then...how much does this tofu cost per pound?"
Chapter completed!