Oriental DreamWorks' investment in publicity before and after the release of "The Fast and the Furious" will shock anyone who is interested in it.

Whether it is TV newspapers or major Internet portals, advertisements about "Fast and Furious" can be seen everywhere.

Even carpet bombing is nothing more than that.

Zhao Jianfeng knew that both Phoenix TV and Popcorn Video were Yang Ming's industries. Placing advertisements in both places was equivalent to putting money from his left pocket into his right pocket.

However, in addition to two places, "Fast and Furious" also placed a large number of advertisements in other places, and the intensity was very strong.

Victory Pictures also followed the lead of Oriental DreamWorks and placed a large number of advertisements for "Crazy Racing" in many places. However, even with the strength of the Zhao family, it was quite overwhelming to invest over 100 million yuan in this short period of time.

Maybe the Zhao family does have strong capital, but even if they have money, they can't do this.

You simply don’t regard money as money.

If it hadn't premiered yesterday, the box office of "Racing" would have been close to 80 million Chinese yuan. According to the predictions of the following people, "Racing" would have exceeded 1 billion Chinese yuan at the box office in East Asia. There shouldn't be much of a problem, or even

Might go further.

In this way, after recovering the cost, you can still make a small profit.

This gave Zhao Jianfeng hope to continue to persevere, or since his family decided to enter the entertainment and cultural industry, the box office results of "Crazy Racing" seemed to have given Zhao Jianfeng a shot in the arm and boosted his spirits.

A film can generate billions in box office revenue. Although it has to be divided up by theater chains and tax authorities, the revenue obtained by Victory Pictures is still an astonishing figure.

Yesterday's box office results of "Crazy Race" reminded Zhao Jianfeng of a sentence about the film industry.

For investors, every movie is a gamble.

Some people make a lot of money, and some people lose everything.

Now, he finally understood the meaning of this sentence.

As time passed by, Zhao Jianfeng and Xiao Bufan still had not left the company after get off work.

Just when the clock was about to point to midnight, Zhao Jianfeng's cell phone rang.

"Mr. Zhao, today's box office results have come out. Our "Crazy Racing" box office today is 84 million yuan, an increase of 6 million yuan from yesterday. The total box office has exceeded 150 million yuan!"

The excited reporting voices of the staff below came over the phone.

Victory Pictures was once one of the six giants in China. In recent years, under the leadership of He Xinghan, the entire company's business has been declining.

Since Yang Ming detonated the Chinese film market, the performance of other film companies has increased to a considerable extent.

However, Victory Pictures' performance is almost at the same level, not much changed from before.

Basically, we are resting on our past laurels.

Now the box office data of "Crazy Race" has become a new box office record for Victory Pictures in recent years. The box office performance exceeded 150 million yuan in just two days. Although it cannot be compared with some people, it is enough to make the morale of those who have been depressed for a long time

The staff at Victory Pictures were excited and excited.

When Zhao Jianfeng heard the staff's report, he couldn't help but feel a little relieved.

Although "Crazy Racing" was decided before he moved to Victory Pictures, he put as much thought into this movie as anyone else.

Several thoughts flashed through his mind, and he suddenly thought of something. He took his mobile phone and asked: "Have the box office results of "Fast and Furious" been released? In addition, the box office results of my Hollywood movie "Speed ​​Drift" should also be

Come out."

Hearing Zhao Jianfeng's words, Xiao Bufan's eyes lit up in the office and he immediately looked over with concern.

Obviously he is very concerned about this issue.

The staff member on the other end of the phone heard Zhao Jianfeng's question, and his excitement slowly calmed down. He looked at the data and immediately said: "The box office of "Fast and Furious" is 170 million yuan, which is higher than yesterday.

An increase of 40 million yuan."

When Zhao Jianfeng heard this data, his face turned a bit ugly. It seemed that "Racing" really had no hope of being able to reverse the box office performance and surpass "The Fast and the Furious".

According to this situation, the gap between the box office data of the two movies will become wider and wider.

Just when he was thinking about the box office gap between the two movies, he didn't notice that the tone of the staff report on the phone couldn't help but become a little weird. He only heard the other end of the phone say: "Hollywood Pan American Entertainment's "Speed ​​Drift" premieres today.

movie, the box office data I just received is 28 million yuan. I don’t know if this data is wrong, it seems a bit abnormal, but I called to verify it, and the other party assured me that there is no major discrepancy in the data."

28 million Chinese yuan.

Zhao Jianfeng suddenly heard that the box office result of "Speed ​​Drift" was only 2,800 yuan. An uncontrollable joy could not help but surge from the depths of his heart, making his whole body tremble.

Only 28 million Chinese yuan!

Even though he has just entered the film industry, he understands what this box office data means.

"Speed", this so-called Hollywood blockbuster, suffered a disaster in the Chinese film market, and its box office performance suffered a serious decline on the day of its premiere.

In other words, there is only one main opponent for Victory Pictures next, and that is Oriental DreamWorks' "Fast and Furious".

But for some reason, after hearing that Pan American Entertainment's "Speed ​​​​Drift" premiered in China today and the box office was only 28 million yuan, he suddenly had the idea that he no longer wanted to compete with Oriental DreamWorks, but

We should take the opportunity to expand the influence of "Crazy Racing" and completely suppress "Speed ​​Drift".

This is a God-given opportunity.

Although Oriental DreamWorks is the target of Victory Pictures' blockage, Pan American Entertainment is also the opponent of Victory Pictures.

Zhao Jianfeng took his mobile phone and checked again with the staff on the phone, then slowly put down the mobile phone with a complicated look on his face.

When he saw the questioning look from Xiao Bufan, he said: "Today's box office is out. Our "Crazy Racing" box office has increased by 6 million compared with yesterday. Today's single-day box office is 84 million yuan; but it looks like Pan Am

There is something wrong with the entertainment side. Their movie "Speed ​​​​Drift" premiered today with only 28 million yuan."

After saying this, he couldn't help but sigh: "In comparison, it didn't even reach a fraction of the box office figures of yesterday's premiere of "The Fast and the Furious"!"

When Xiao Bufan heard Zhao Jianfeng's words, his eyes suddenly shrank. He didn't expect that "Speed ​​​​Drift", which was almost blown to the sky in the United States, had a box office performance on the day of its premiere that was not even a fraction of the "Fast and Furious"

.

When he heard the news, he suddenly had a rather ridiculous thought in his heart.

However, he didn't take it too seriously.

Although Hollywood blockbusters have been aggressive in the local film market in recent years, there have been many cases in the past where box office performance failed miserably due to acclimatization.

As long as "Speed ​​Drift" does well at the box office in the United States, it will achieve its goal.

"Have the box office data in the United States been calculated?" Xiao Bufan couldn't help but ask as he thought of something.

Zhao Jianfeng shook his head when he heard this and said: "Due to the time difference, it will take a few hours for the box office statistics to be transmitted, so let's wait until tomorrow morning!"

Now that "Racing" can almost recoup its production costs in the East Asian film market, the pressure on Zhao Jianfeng has been relieved a lot, so invisibly, he doesn't care about the box office results in the United States.

And he knew in his heart that it was almost difficult to make a difference in the American film market.

It is precisely because of this mentality that Zhao Jianfeng does not have high expectations for the box office performance of "Racing" in the United States.

Compared to Zhao Jianfeng's relaxation, Xiao Bufan still looked solemn.

He stared at the water in the teacup in his hand and said, "I've almost made arrangements for the timely movie platform. When do you think we can start?"

Timely movie platform?

Buy a box office?

Zhao Jianfeng narrowed his eyes slightly when he heard Xiao Bufan's words. He took a serious look at Xiao Bufan. To be honest, he really didn't understand why Xiao Bufan had such a big opinion against Yang Ming.

No matter it was when he spent heavily to invest in the filming of "Racing", or now he insists on making a fuss about the box office data and overpowering the other party.

Sometimes, he couldn't understand what Xiao Bufan was thinking.

But every time he thinks of the other person, it's because of Yang Ming that his popularity in the entertainment industry has plummeted, and it's no longer what it used to be.

Although everyone is not calling for beating, Xiao Bufan's reputation is indeed not very good because of Mingjing's incident.

And Zhao Jianfeng understood that the reason why all this happened was entirely because of Yang Ming.

Thinking of this, Zhao Jianfeng sighed and said casually: "You can do whatever you want, as long as you don't get discovered."

He already knows Xiao Jianfeng's plan, and he also knows through some connections that in the film industry, box office fraud like this is indeed common, and even if it is discovered, it is not a big problem.

Say it again.

The real-time movie platform is in our own hands.

It is obviously impossible for the outside world to know the true situation.

Therefore, Zhao Jianfeng didn't take it seriously and just followed Xiao Bufan to do it.

Previously, he knew that because the Zhao family suddenly entered the entertainment industry and took advantage of the exchanges between the top leaders of the two families to become the largest shareholder of the Timely Film Platform, all of Xiao Bufan's previous efforts were used as a wedding dress for Zhao Jianfeng.

Guilt is a word that Zhao Jianfeng cannot have in his mind.

But he didn't want this to affect the cooperation between the two families. Although the Zhao family received a lot of resources in the entertainment industry from the Xiao family, it also paid a lot.

Because of this, he did not stop Xiao Bufan from trying to fake the box office for "Crazy Racing" through the Timely Movies platform, but let him do it. Through his understanding, it was not a big deal anyway.

things.

Xiao Bufan heard Zhao Jianfeng's answer and left with a trace of satisfaction.

After a while, Zhao Jianfeng also left the company.

Although it is already late at night, for many people, they still have no rest and are waiting for something.
To be continued...