Yang Ming has shot several box-office hits in this generation, which certainly caused great consternation in the local Chinese film industry.

But his greatest influence on local filmmakers is some of his ideas and practices.

Movie promotion is one aspect.

In the past, when film companies in the industry promoted their upcoming films, they basically used the same old method, spending heavily on TV stations or newspapers and carrying out overwhelming publicity.

But the appearance of Yang Ming made all the film companies' eyes light up. It turns out that film promotion can still be done in this way.

Compared with other film companies, there is an obvious difference between Oriental DreamWorks and other film companies in terms of film promotion, that is, it rarely spends too much money on traditional media.

On the contrary, Oriental DreamWorks attaches great importance to online promotion.

There are many tricks to play.

Some of these publicity and planning techniques are also considered by the outside world to be classic cases of film promotion, and have been analyzed and studied several times.

What kind of video goes viral, what kind of trailer is divided into several versions, and a version is released every once in a while to attract the attention of movie fans.

There are also movie premieres. Following the example of Oriental DreamWorks, any movie premiere of a blockbuster film will now be held with great grandeur, and it will be a star show.

These are all tricks created by Yang Ming through Oriental DreamWorks.

He used various successful cases to tell everyone what a real commercial film is. This is no longer a problem with the film itself.

Rather, everything must be handled with professional business methods from before the film is initially prepared to after it is released.

Especially this time, "The Fast and the Furious" has become the focus of news in the entertainment industry before it even started filming. During the filming, it encountered various crises, but they were resolved one by one by Oriental DreamWorks, which provided a living teaching lesson to all local film companies.

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Yang Ming used the opportunity of advertising placement to tie major brand companies to his chariot, and when faced with a public relations crisis, he allowed these well-known companies to willingly cooperate with the promotion of the "Fast and Furious" movie, which was even more regarded as

It’s Yang Ming’s genius.

Some people also think that this is a pit that Yang Ming has dug for major well-known companies long ago, with a far-reaching layout.

But no matter what, "The Fast and the Furious" is now a hit at the box office on its first day of release. This result is enough to prove everything.

Just when all the film companies were still shocked by the box office figures reported by the media that day for the premiere of yesterday's two blockbusters, Oriental DreamWorks once again set off a frenzy of film promotion.

Oriental DreamWorks has joined forces with several well-known local automobile manufacturers to launch a campaign in more than a dozen first-tier Chinese cities, including Yanjing, Shanghai, Guangzhou, Tianjin, Dalian, Qingdao, Chongqing, and Wuhan.

A huge luxury car exhibition and promotion feast.

These car manufacturers, without exception, are all advertising implanters for "The Fast and the Furious".

Taking advantage of the popular release of "The Fast and the Furious" to become a hot topic among the people and carry out marketing promotions is undoubtedly a very beneficial thing for these car manufacturers.

Besides, if you don’t participate, there will be other car manufacturers participating anyway.

There are too many sports cars appearing in "The Fast and the Furious", but there is not just one manufacturer. For Yang Ming, there are many choices.

Several powerful local automobile manufacturing companies cooperated with the promotion of Oriental DreamWorks, which suddenly heated up the matter. Dozens of top-notch sports cars that are usually rare appeared in more than a dozen first-tier cities with huge traffic.

Commercial shopping mall plaza, coupled with the eye-catching effect of beautiful models, this event immediately became a beautiful scenery in more than a dozen cities.

In the evening, it was included in the news reports by major media, and the live videos and photos were all over the Internet, all of which were discussions on the topic of "Fast and Furious" and sports cars.

And Yang Ming's plan is not just that.

That night, Phoenix TV's entertainment news column specially broadcast a program with the theme of "Fast and Furious". After the program was broadcast, it was put on Popcorn.com for promotion, firmly occupying the top spot of hot topics on the Internet.

Suddenly, any topic related to "Fast and Furious" has become a hot topic among netizens.

As long as the cars appear in the movie, they have become the research interest of netizens.

In addition, when this program produced by Phoenix TV was broadcast, it also aroused the curiosity and interest of countless netizens in Max giant-screen movies.

When other film companies saw Oriental DreamWorks' approach, they felt envious and jealous and thought: This is simply naked advertising.

"You must watch it on the giant screen of Max Cinema, otherwise you won't be able to experience the impact; Max is the one who makes everything perfect. If you don't watch the Max version, then your ticket will be in vain."

"The max effect is so shocking. It's very different from the beginning of the countdown, because during the countdown, each wheel turns into a car wheel, and the tire friction on the ground and the sound of brakes are heard from the beginning.

It makes you feel nervous."

"In the martial arts part of the movie, falling, falling on the car, or falling on the ground, the various different sounds of friction and impact are all very, very real, just like what happened around you, max version

It is irreplaceable.”

........

There is no doubt that the topic of Max has aroused the curiosity of netizens and movie fans.

3D movies have just emerged, and now there is a Max giant screen movie. What is going on?

Yanjing.

The headquarters of Max Giant Screen International Film Company.

After the merger of Max Giant Screen Film Company in China and the United States, the headquarters was established in China.

In addition to the original reason for China Giant Screen's strong strength, Yang Ming became an important factor in making this decision after the merger of the two companies.

At present, it seems that only Yang Ming, this young Chinese talent, can bring changes to the Max giant screen, accelerate the development of giant screen movies, and become a booster for the development and expansion of the new company after its establishment.

Joseph looked at the computer screen with a happy face, his whole person filled with excitement.

Since "The Fast and the Furious" was released yesterday, the topic of Max giant-screen movies has become more and more popular.

Although he knows that he wants to make Max giant-screen movies the mainstream of the global film industry, it is completely impossible in a short time.

But the emergence of Yang Ming will undoubtedly speed up this process.

That 10% share is really worth it.

At this time, Mr. Zhou pushed the door open and came in. Seeing Joseph's happy expression, he knew why, because he was also happy in his heart.

"The program on Phoenix TV was aired and received a great response. In addition, the on-site interview by media reporters outside the Max Cinema also caused a great sensation after it was posted on Popcorn.com. Everything went very smoothly." Mr. Zhou could not hide his excitement.

said to Joseph.

"Yang always brings surprises to people. I didn't expect that in addition to his talent in film production, he is also very good at business planning." Joseph said seriously.

Phoenix TV broadcasts an exclusive interview program with the theme of "Fast and Furious", which is not just a simple flattery.

In the program, those who praised the Max giant-screen movies and the shock brought by the movie images were all from famous people, not unknown people.

Everyone interviewed by Phoenix TV is a well-known person in the film industry.

Their attitude of affirming the picture of Max giant screen movies will naturally attract more attention and approval from movie fans.

And these people were not invited by Oriental DreamWorks or Phoenix TV. Although Yang Ming's current status in the film industry was enough for some people to gain face and say something praising Max giant-screen movies, he did not do so.

Yang Ming is not a person who owes favors easily.

These celebrities who were interviewed by Phoenix TV were invited by Mr. Zhou and Joseph by leveraging their years of influence and the personal connections of the two companies.

Approving to watch "The Fast and the Furious" in a max giant screen theater is also an endorsement of the giant screen movie technology itself.

This naturally brings a lot of benefits to Max giant screen company.

Yang Ming once again took advantage of the win-win opportunity and asked Max Giant Screen Company to automatically join the ranks of promoting "Fast and Furious", and he was still willing to spend the greatest effort to promote it.

Even though Mr. Zhou and Joseph both knew that the movie "Fast and Furious" would be the biggest winner, if they were asked to make a choice again, they believed it would be the same choice.

According to news from company executives, the box office performance of "The Fast and the Furious" has been rising since its release, and the visual impact brought by Max Cinema has aroused the enthusiasm of movie fans for watching the movie.

Under this circumstance, many outside investment companies are very optimistic about the prospects of Max Giant Screen Company.

The two companies merged to form one, which has not yet been listed.

However, due to the popularity of "Fast and Furious", the company's prospects are bright and its market value has been continuously overvalued.

Under such circumstances, how could the executives of Max Giant Screen Company not make great efforts to promote the film "Fast and Furious"?

With interests involved, they work even harder in promotion.

Yanjing, Oriental Dream Factory.

It is already eleven o'clock at night, but Yang Ming has not left yet.

Su Su knew that the movie had just been released and Yang Ming would definitely focus all his energy on the company. In the evening, she called and told Yang Ming to eat on time.

In the office, Yang Ming was eating a fast food box lunch, and while eating, he was reading the news on his mobile phone.

And Liu Xinsheng did the same, standing opposite him.

The two of them were so busy at night that they didn't even have time to eat dinner. After eating some snacks, they didn't have time to eat until now.

Success may look glamorous on the outside, but who cares about the hard work and effort behind it.

In this world, success never comes casually.

Even time travelers are no exception.

"Many acquaintances and friends have called me and asked me, Oriental DreamWorks is so crazy about publicity. No matter how high the box office of the movie is, it won't be worth the loss!" Liu Xinsheng said with a proud look on his face, and then continued: "But who knows about us?

The action basically cost nothing!”

After saying this, Liu Xinsheng was sincerely convinced by Yang Ming: "Yang Ming, you are so good at spending small money to achieve big things. Now no one outside knows about these inside stories."

Yang Ming smiled when he heard this. These things were completely transplanted from his previous life. There is not much to be proud of.
To be continued...