As soon as June passed this year, the weather suddenly became hotter and the temperature got higher and higher.

It hasn't even entered July yet, and the weather is already as sultry as summer.

"Movie World" is one of the most authoritative film news media in the Chinese film industry.

Zeng Yi was sitting lazily in his seat, browsing news online. He had just spent a lot of effort yesterday to successfully get an interview with a well-known director and completed the task assigned to him.

Seeing how hot it is outside today, there is no reason to go out to run business. After all, "Movie World" is not one of those gossip tabloids. It does not need to follow and photograph the lives of celebrities to gain attention and increase influence.

"Hey, Xiao Zeng didn't go out today?"

"Yes, I just finished the mission and took two days' rest. It's getting hotter and hotter today."

"Who says it's not?"

.....

Zeng Yi greets colleagues who come and go.

A colleague sitting in the office behind him walked up to Zeng Yi and said, "Here comes the breakfast I brought for you."

"Thank you, I'll treat you to dinner later." Zeng Yi said casually. It is a normal thing for colleagues in the workplace to bring meals for others. When someone is busy, there will be times when they can't take care of eating.

The colleague put the breakfast in Zeng Yi's hands, then casually glanced at Zeng Yi's computer screen. When he saw the content on it, he couldn't help but sigh and said: "Today's summer schedule in the film industry is completely crazy. This is the first time I have ever seen it."

This is the most fiercely competitive summer season I have ever seen, bar none."

Zeng Yi nodded in agreement when he heard this, and said in an incomprehensible tone: "Isn't it true?"

"The Fast and the Furious", "Racing", and "Speed ​​​​Drift", any one of these three films will be a focus movie at a certain time and will be treated like a big name.

But now these three films are clustered together and squeezed into the same schedule at the same time. The competition for the box office is so fierce that you can figure it out even if you think about it.

The most important thing is that these three films all have the same theme, they are all racing films, so the competition between these three films brings a different atmosphere from the usual box office battles.

Perhaps ordinary movie fans may not know that these three blockbusters with the same theme will be released on the same schedule, but for film media practitioners like Zeng Yi and his colleagues, this is an open secret.

Whether it is Oriental DreamWorks or Yang Ming, both of them have grown too fast in the film industry.

It has exceeded everyone's imagination.

In this case, someone is bound to react.

The current situation of three films being released at the same time has further proved the suspicion of Zeng Yi and his colleagues.

For film companies, the release schedule of each movie will be repeatedly planned several times, striving to avoid competitors and maximize the box office.

Under such circumstances, how could there be a low-level mistake of three commercial blockbusters with the same theme being clustered in the same schedule?

It's obviously intentional.

Zeng Yi picked up his breakfast and started eating while looking at the computer. He sighed from time to time: "Gee, the film industry has changed so much now. The intensity of publicity is not comparable to what the film industry used to do."

of!"

"It's a lot of money!" My colleagues were also sitting eating breakfast. When they heard Zeng Yi's words, they couldn't help but express a hint of dissatisfaction with the current situation in the film industry. "Last time I interviewed a director, I heard them say,

Whether it is Oriental DreamWorks or Victory Pictures, the money spent on movie promotion alone is enough to make another blockbuster, and it also has an all-star cast."

After saying this, he shook his head with a sigh on his face: "It's really crazy."

Zeng Yi was eating breakfast when he saw a banner advertisement for "Fast and Furious" on the homepage of a portal website on his computer screen. He thought that in recent times, advertisements for "Fast and Furious" can be seen everywhere on TV, newspapers, and the Internet, and even

Even the Yanjing subway station has promotional posters for "Fast and Furious".

He nodded thoughtfully, it seemed that Yang Ming really spent a lot of money this time.

Maybe it was because two years ago, Yang Ming was blocked by him in the parking lot. Instead of blaming him, he accepted an interview with him. Zeng Yi was naturally more emotionally inclined to Yang Ming.

Therefore, in the past two years, whenever Zeng Yi mentioned Yang Ming and Oriental DreamWorks in every issue of the company's "Movie World", he would definitely have a positive opinion and mainly praise them.

This also makes everyone in the company know that Zeng Yi is a die-hard supporter of Yang Ming. Although it cannot be said that Yang Ming has been interviewed every time in the past two years, as long as Oriental DreamWorks has any press conferences or major news

He will be notified of any news as soon as possible.

It can be considered mutually beneficial.

"Actually, it's reasonable to think about the current movie companies burning money. Yang Ming's box office data in the past two years is really attractive." Zeng Yi thought about it and gave his analysis pertinently.

He turned to his colleagues and smiled: "The box office of a single film exceeds 10 billion yuan, which is like an aphrodisiac and is enough to make all film companies extremely excited."

"Xiao Zeng said it well!"

The colleague who brought breakfast to Zeng Yi had not yet spoken. When a person passing by on the walk heard what Zeng Yi said, he couldn't help but interrupt and say hello.

Zeng Yi and his colleagues looked up and saw the person coming. They immediately stood up and said respectfully: "Good morning, editor-in-chief."

"You're welcome, you get what you want. Our unit doesn't engage in formalism. Besides, I don't know you guys yet. If I really asked you to follow the rules, I would probably be scolding you in my heart." The editor-in-chief said with a smile.

Haha, hehe——

When Zeng Yi and his colleague heard this, they couldn't help laughing twice, but they didn't say anything.

The atmosphere became relaxed again.

The two of them knew the editor's temper and knew that the boss didn't care about these formalities, so they let it go and chatted while eating breakfast.

The topic is still mainly about the upcoming summer season.

There's no way not to notice.

We are all film news and media workers. Three blockbusters of the same theme were released together in the July summer season. The collision between the three films was like an earth-shattering collision. It has already attracted the attention of countless people inside and outside the industry. Everyone wants to know where it is.

This video is the final winner.

Originally, the editor-in-chief was just passing by, but after hearing what Zeng Yi said just now, he couldn't help but become interested and started discussing with Zeng Yi.

"Why are you so optimistic about Yang Ming's new film but not the other two films? Whether it's the cast or distribution, these two films are almost on par with Yang Ming's new film. Don't tell me it's because of you.

He is a die-hard supporter of Yang Ming!" The editor-in-chief looked at Zeng Yi with interest and said.

Three blockbusters with the same theme collided in the same schedule, just like a comet hitting the earth.

No one fails to pay attention and no one dares to ignore it.

Every move of these three films has attracted the attention of the media and reported them immediately, and "Movie World" is no exception.

At the same time, when these three films are released, which film is most likely to win the final victory is also a topic of great interest to countless media, with endless discussions and disputes.

It's just that the editor-in-chief didn't expect that Zeng Yi would be so determined that "Fast and Furious" would be the final winner.

This made the editor-in-chief curious, wondering why his capable men were so confident in Yang Ming's new film.

After hearing the editor's question, Zeng Yi pondered for a while, then collected the breakfast trash in his hands and put it into the trash can, and then slowly said: "I don't know if you haven't noticed, editor, the movie hasn't been released yet, so just

In terms of publicity, Yang Ming's new film has already gained certain advantages."

"Advantage? Why didn't I see it?" the editor interrupted Zeng Yi and asked.

Not only the editor-in-chief, but also Zeng Yi's colleagues were standing aside. Hearing this, they seemed to look at Zeng Yi with dissatisfaction. I believe that if the editor-in-chief hadn't already asked, he would definitely have an argument with Zeng Yi.

At this time, a confident smile appeared on Zeng Yi's face. If he hadn't always been very concerned about Yang Ming's news and got some official news from Oriental DreamWorks from time to time, he wouldn't be so confident.

I heard something from a friend in the advertising industry and believed that Yang Ming's new film will definitely be the big winner in the end.

"I wonder if you, editor-in-chief, have noticed Yang Ming's unique promotional strategy for his new film "The Fast and the Furious"!" Zeng Yi said.

"Yes!" The editor nodded. Yang Ming's new film was promoted with many advertising sponsors. It was indeed a stroke of genius, but it was not so exaggerated as to determine the final box office success.

When Zeng Yi mentioned this, he couldn't help showing a look of admiration on his face: "If I hadn't known about the power of Oriental DreamWorks' promotional plan from a friend in the advertising industry, I would have thought that their joint promotion was only slightly better than Victory Pictures.

It’s just a little more influential!”

"Oh? What's going on?" The editor-in-chief suddenly became more interested when he heard this sentence. After all, "Movie World" is only a media related to movies and has little connection with the advertising circle, unless it is those who place advertisements on their own media.

manufacturer, but this has little to do with Yang Ming's new film.

"Channel sharing, brand effect, public opinion tendency!" Zeng Yi said slowly, "The manufacturers of advertisements for Yang Ming's new film are all well-known companies in the world. No matter how bad they are, they have a high reputation in East Asia. When these manufacturers join forces

Together, all their sales channels are shared, and at the same time they launch an advertising plan related to Yang Ming's new film. The effect achieved is not as simple as one plus one."

"These manufacturers have certain loyal film fans around the world. These loyal customer groups may also become curious about Yang Ming's new films while always trusting the brands of each manufacturer, and ultimately influence them.

Choice!”

"My friend in the advertising industry really admires this marketing idea from Oriental DreamWorks. He said that if the person who came up with this marketing idea went into the advertising industry, he would have no problem earning one million a year."

After listening to Zeng Yi's words, the editor-in-chief couldn't help but fell into deep thought. He really didn't expect that the marketing strategy of Yang Ming's new film would be so unique that it would be so highly praised by a professional in the advertising industry.

He was in the film industry, so he could guess at any trouble. However, he really didn't know much about advertising. Even if he did, it would be just a normal cooperation.

While the editor-in-chief was thinking about this issue, Zeng Yi's colleague Xiao Li was a little unconvinced and thought that Zeng Yi might have exaggerated the effect because he was a die-hard supporter of Yang Ming.

"It's not that exaggerated, right? Even if the marketing idea of ​​Yang Ming's new film is very powerful, it still needs those manufacturers to be willing to promote it. It is said to be a win-win situation, but anyone with a discerning eye knows that Yang Ming's new film is the biggest winner. I don't think those manufacturers are willing to

Spending so much effort to jointly announce a film!" Xiao Li said a little unconvinced.

However, what he said makes sense.

After hearing this, the editor-in-chief nodded in agreement.

The company is not a charity. They cannot do good deeds and take the initiative to promote Yang Ming's new film.

Even if they embed advertisements in Yang Ming's new film, they will still have to pay a certain amount of money. For this small amount of money, it is simply impossible for all their advertising companies to promote a movie.
To be continued...