Chapter 1195 Marketing Plan(1/2)
There is no doubt that "The Fast and the Furious" will succeed, and Yang Ming is full of confidence.
It's just that two blockbusters with the same theme suddenly appeared in this world, and both of them produced over 100 million yuan. They each attacked this commercial film that was so brilliant in the previous life from the American and Chinese film markets. Yang Ming still had doubts about whether this film could obtain success.
I'm still quite worried about the same box office results as in my previous life.
The success of a movie at the box office is not limited to the quality of the movie itself, other factors should also be paid attention to.
Moreover, if three blockbusters with the same theme are released at the same time, no matter how good the film is, the box office will definitely be squeezed.
Under such circumstances, Yang Ming would naturally not neglect the promotion of the movie and did not dare to let down his guard at all.
Coupled with the fact that the Greater China cultural circle in East Asia currently exceeds the size of the American film market, Yang Ming is naturally more willing to spend money as he invests money in publicity.
However, it is one thing to spend money, but it is another thing to spend money on ideas.
Zhou Kangsheng from Geely called and wanted to obtain the authorization for two versions of "Freedom Note" to be included in the new commercial and broadcast around the world. This made Yang Ming's eyes light up and he felt that it was necessary to cooperate with him in his new film.
Companies with advertising placements need to communicate well.
Thinking of this, he immediately called Huang Tingzhi again and gave him some instructions before he felt relieved.
Victory Pictures and Pan American Entertainment were pressing harder, forcing him to find other ways to cope.
He didn't want to lose Maicheng due to carelessness.
Yang Ming's cold was not serious. In addition, he basically insisted on practicing martial arts every day. He took medicine for two days and did not go to the hospital for fluid treatment. The cold was cured.
In the past two days, Su Su has been by Yang Ming's side, caring for every aspect of his life. Su Su's concern made Yang Ming feel warmer.
Yang Ming once asked Su Su before: "Don't you want to go further on the road of being an actor?"
Not to mention Yang Ming, even Sister Zhu was quite helpless about this.
At the beginning, Su Su made her debut in Yang Ming's "Swordsman" and her stunning costume appearance made her one of the most popular characters on the TV screen that year.
It's a pity that Su Su didn't take this to heart, and without hesitation rejected numerous cooperation invitations from the film crew, and resolutely returned to school to continue her classes, unfazed by the temptations outside.
Later, Yang Ming entered the film industry and entered the big screen, where Su Su appeared in many supporting roles. Among them, the role of the president's daughter in "2012" is still fresh in my memory.
In addition, the heroine in "The Love of Ghosts" became an instant hit, attracting countless fans all over the world to worship this beautiful woman with a quiet personality, especially Su Su, who has the look of an Oriental girl from the Jiangnan water town.
Her gentle and beautiful temperament has become popular all over the world, and she is known as one of the top 100 most beautiful women in the world.
It's a pity that this person is not keen on her acting career. So far, except for Yang Ming's role, she has faced numerous film invitations but has not accepted any of them, including some famous directors.
For this reason, Sister Zhu once talked to Su Su, but it still didn't work, even if she later talked to Yang Ming, it was useless.
Yang Ming was also helpless with Su Su's reasons. Her answer made Yang Ming speechless: "The reason why I went to film school in the first place was just to be closer to you. In fact, I don't like the atmosphere of the entertainment industry."
Therefore, after Yang Ming heard this answer, he could only shrug his shoulders at Sister Zhu and said that there was nothing he could do.
The talent and beauty were right in front of her, but there was nothing she could do. Sister Zhu was so angry that she beat her chest, but thinking about Su Su's identity, she had to give up.
"You two are the most bizarre couple I have ever seen in the entertainment industry."
A superstar with a very high reputation around the world, but he is unwilling to accept any interviews or do commercial endorsements for any products. He has the influence of a superstar, but his commercial development is infinitely close to zero. It can be said that he is becoming more and more commercial.
In the modern entertainment industry, Yang Ming is the only one, and there is no other semicolon.
And the other one obviously needs acting skills and good looks. He will definitely be a pillar in other film companies. He is afraid of flying when he holds it in his hand, and he is afraid of melting when he holds it in his mouth. But this one, except for Yang
For Ming's plays, invitations from other directors will basically not be considered.
Not to mention Sister Zhu, in the industry of serial agents, every time this matter is mentioned, they can only shake their heads and smile bitterly, and no one can think of a good solution.
To be honest, what a star pursues, besides fame, is profit.
But these two things don't matter to Yang Ming and Su Su at all. Either they have never worried about popularity, or the other one has never thought about becoming famous.
As for money, Yang Ming's property has already ranked among China's wealth rankings. Is it possible for this person to still worry about money?
After Su Su took care of Yang Ming for two days, she saw that his health was indeed fine and returned to the college to continue working on graduation.
There is less than a month until their graduation.
Yang Ming thought about the time when he graduated and the release date of "The Fast and the Furious". They were basically around the same time. It was a coincidence.
After he recovered from the cold, he immediately returned to the company and stayed in the studio to edit a trailer version of "Fast and Furious".
Although the film is not fully finished in the post-production stage, it does not prevent him from editing part of it as a trailer. Anyway, there are several versions of the trailer, and one version of the trailer will be released every week, which is enough to cope with the film's promotion plan.
While he was busy editing the film, Huang Tingzhi also received feedback from his negotiations with Geely Automobile Company.
The other party was very interested in Yang Ming's suggestion. Zhou Kangsheng, who had called Yang Ming before, would come to Yanjing in person to discuss the matter with Yang Ming face to face.
When Yang Ming heard the news, he immediately knew that things were almost done, but he had to hurry up. There was still almost a month and a half before the movie was released. This plan must be contacted within half a month. Once successful, the promotion of the movie would be very important.
vital impact.
In Yanjing, there were already quite a few people sitting in a not-so-large conference room at the Kunlun Hotel.
These people are basically in suits and leather shoes, and look like business elites.
Many people were surprised when they saw that they didn't know they were here alone, but they quickly recovered and quickly talked to people around them to find out if they had any inside information, but none of them came up with any useful information.
information.
Only Zhou Kangsheng guessed a little bit.
When he came to Yanjing, he originally wanted to negotiate directly with Yang Ming, but when Yang Ming arranged for him to stay in this hotel and enter this conference room, he realized that obviously that guy wanted to tie everyone together for negotiations again.
At this time, Yang Ming walked in, and Huang Tingzhi followed him.
"Hi, everyone!" Yang Ming took the lead in greeting everyone.
"Long time no see, Mr. Yang."
"Mr. Yang, let's have dinner together when you have time."
.....
The conference room suddenly rang with everyone's voices greeting Yang Ming, but there was a hint of worry in everyone's words.
"We'll have dinner later. I invited everyone here today, not just for the meal, but to think about how to ensure that the money everyone spent at the beginning is not wasted, and it is best to have a greater effect." Yang Ming sat down at the main seat.
, straight to the point, and stated his intention of inviting everyone here today.
Everyone here is a business partner who reached an advertising placement cooperation agreement before Yang Ming started shooting.
There are several well-known automobile companies at home and abroad, well-known sportswear brand clothing, century-old watch brands, beverage manufacturers sold in every corner of the world, and casual clothing manufacturers of well-known European brands. Without exception, basically
They are all companies with high reputations around the world.
Even if they are not, they are still powerful companies that dominate in their respective countries.
"Hey, who says it's not the case? I didn't expect that both Victory Pictures and Pan American Entertainment were out of their minds and insisted on releasing the movies on the same day. They simply don't care about money!" said a watch brand company in Yanjing.
The person in charge sighed helplessly and said.
His words also aroused the agreement of other business representatives.
They all started complaining about Victory Pictures and Pan American Entertainment.
Now everyone knows that these two film companies are closely following the pace of Oriental DreamWorks. Every time "Fast and Furious" makes a move, the other party will inevitably react. Anyone with a discerning eye can see that these two film companies are aiming for
Went to Oriental DreamWorks.
Even at the risk of self-harm, the movie will be released on the same day as Oriental DreamWorks.
It's a pity that these businesses and companies that have already signed advertising contracts with Yang Ming have been worried that Yang Ming's new film will be affected by the films of these two film companies and fail to reach the expected height, which will reduce the effectiveness of the advertising.
Some business representatives also expressed their thoughts: "Mr. Yang, haven't you ever thought about releasing your new film earlier or later? You can't be grudge-y in doing business, and you can't make fun of real money!"
Hearing this person's persuasion, Yang Ming smiled heartily, then looked calm and said to everyone seriously: "Even if I advance or postpone the release, can you guarantee that the other party will not adjust the release date of the movie accordingly?"
When Yang Ming said these words, everyone in the conference room thought silently, thinking about it.
Since Victory Pictures and Pan American Entertainment have clearly made this move against Oriental DreamWorks, they will definitely not give up halfway.
If Oriental DreamWorks releases the film earlier or later, it is estimated that the other party will adjust accordingly.
I will definitely not let Oriental DreamWorks go so easily.
Thinking of this, the business representatives couldn't help but sigh and express concern. Even if they are not professionals in the film industry, they know very well that if three blockbusters are pushed out in the same time period, and they are all about the same type of subject matter, then
No matter how good the movie itself is, the box office will be squeezed.
Then their previous advertising placements will be at a discount invisibly.
This was really something they didn't expect.
Yang Ming noticed the reactions of everyone in the conference room. Most of them were not optimistic about the release of his new film, but he could understand it.
Three films with the same theme were released at the same time, which had a huge impact.
However, when his eyes glanced at Geely Automobile representative Zhou Kangsheng, the other person showed an incomprehensible smile to Yang Ming. Apparently because of Huang Tingzhi's previous contact, he guessed a little bit of Yang Ming's intentions. It has to be said that once this plan is implemented, it will still be possible.
There is a real possibility of success.
Yang Ming nodded slightly towards the other party, and then without further delay, he signaled Huang Tingzhi to send a plan to everyone present.
"This is a plan I came up with and it requires the cooperation of the companies behind you. Of course, this is also a mutually beneficial thing."
Everyone in the conference room was startled when they heard what Yang Ming said. Then when they saw the plan in front of them, they couldn't wait to open it and read it.
To be continued...