Chapter 1194 Publicity Budget(1/2)
The popularity of "free-loop" was no surprise, and it quickly entered major music charts at home and abroad.
As this song became popular around the world, Yang Ming carefully edited several heartwarming scenes related to "The Fast and the Furious" in the music video, which were also familiar to countless fans around the world and became potential movie fans.
In a short period of time, several authoritative film survey agencies around the world found that among the movies that have not yet been released, Yang Ming's new film "Fast and Furious" has rapidly risen in the fans' expectation rankings, and it has jumped to the top of the rankings in various places.
The first.
Whether it is music or movies, they have become the focus of countless media reports.
Yang Ming not only increased his personal fame through a song and an MV, but also took the opportunity to promote his new film.
Seeing this scene, many film companies around the world opened their mouths in shock. How can they do this for movie promotion?
Victory Pictures and Pan American Entertainment, two film companies that regarded Yang Ming as their rivals, suddenly remembered that in addition to being a film genius, Yang Ming was also a monster in the music industry.
His records have been sold all over the world, and his concerts are highly sought after by local fans wherever he goes. The reason why he has become the most idolized idol among young people around the world in recent years is inseparable from his achievements in music and movies.
of.
Thinking of this, the publicity departments of the two film companies suddenly felt a twinge of pain.
They don't have talents like Yang Ming, who can single-handedly have a strong fan appeal around the world and turn it into attention for the movie.
Although there are many big-name superstars in the casts of the two movies, they are only local superstars. On a global scale, no one has more influence than Yang Ming.
This is a genius who develops cross-border music and movies. The result of 1+1 is obviously not 2.
In just a few days, the two versions of "free-loop" or "free notes" spread instantly in the global music scene, and were loved by countless fans. They topped the music charts of their respective countries and became No. 1.
At the same time, although there are two versions of the song, there is only one version of the music video. Yang Ming's "Fast and Furious" edit specially for this song has once again whetted the appetite of fans who want to watch this movie.
"The Fast and the Furious" became a hit before it was released.
Pan American Entertainment and Victory Pictures saw that Yang Ming's unconventional publicity method had achieved remarkable results and its influence was growing, so the two companies couldn't help but become anxious.
No matter how confident they are, they don't want to lag behind others in publicity.
As a result, the two film companies also started to activate their publicity machines and began to increase their efforts to promote their new films. The film will be released in more than a month, and they no longer have any room to spare.
Big-name stars accepted the announcement and promoted the movies they starred in on the show. The director and the crew traveled to major cities to raise fans' expectations for the movie. The movie's posters were also printed and posted in conspicuous locations in every theater lobby...
Oriental DreamWorks is not to be outdone. The East Asian film market with China as the core, the North American film market headed by the United States, and the European film market have also begun to promote grandly.
However, none of the three film companies have released a trailer yet, but I believe it will be soon.
"Cough, cough, cough, the publicity budget of the United States is 50 million yuan!"
Yang Ming coughed a few times, took his cell phone and gave instructions to Barber, then picked up the water glass in front of him and took a sip of water.
Maybe because he was too busy recently, he suddenly caught a cold. In addition, he was in a hurry to record songs, and his voice was also a bit hoarse.
"Well, I'm ready here, just waiting for you to send the trailer video." Barber said in a solemn tone.
Hearing Barber's rather serious tone, Yang Ming smiled and comforted him with a hoarse voice: "Don't be so nervous. I am confident in my movie. Besides, the budget is not enough, so I can add more. In order to prevent accidents,
You'd better make another 80 million publicity plan just in case!"
The monetary unit of these 80 million is not Chinese dollars, but rice dollars. When converted into Chinese dollars, it is 240 million Chinese dollars.
If Yang Ming's plan is heard by other local film companies, they will probably be frightened. Once the cost of making a movie exceeds 100 million, they will be worried for fear that they will not be able to recoup the cost, and Yang Ming has spent hundreds of millions just on publicity.
Huge amount of money.
It's simply a waste of money.
Even Barber, who has always been well-informed in Hollywood, couldn't help being shocked and confirmed: "80 million? Yang Ming, this is not a small amount, you must be careful!"
80 million yuan, even in Hollywood, is enough to produce a film with a good cast. Now Yang Ming spends so much money on promotion, which can no longer be described as crazy.
Even if the previous movie "The Love of Ghosts" only spent 20 million yuan in publicity expenses because of its low production cost, the next one "Red Cliff of the Three Kingdoms" only spent 30 million yuan. Of course, this does not count.
The Chinese government gave free support because this film was regarded as an exchange film.
Even if these are added, the promotional cost of "Three Kingdoms: Red Cliff" will not exceed 50 million yuan.
Now Yang Ming actually wants to spend 80 million yuan to promote a movie. Although this is a preliminary plan, Barber has a hunch that Yang Ming may actually do this.
It's crazy.
Barber had some doubts about whether Yang Ming made this decision irrationally because he was young and energetic and was being pressured by two movie companies.
Yang Ming heard Barber's worry and knew what the other party was thinking, and sighed secretly. What is 80 million yuan of publicity?
Especially in this life!
To be honest, the contemporary Chinese film industry is backed by the Greater China Cultural Circle in East Asia and accounts for two-fifths of the world's population in the film market. It can be said that contemporary Chinese-language films are inherently better than Hollywood.
The global box office of movies exceeds 10 billion. In previous lives, this was basically the exclusive preserve of Hollywood blockbusters. As for Chinese-language movies, it is almost impossible to break through this barrier.
But in this world, Yang Ming has surpassed this number through "Red Cliff of the Three Kingdoms" and written a new history for Chinese films. This also proves that Yang Ming's previous ideas were right.
With the existence of the East Asian Greater China cultural circle in this world, Chinese-language films are already in an invincible position.
The American film market is the icing on the cake for Chinese-language films, rather than an indispensable film market.
On the contrary, the Hollywood film industry covets the East Asian Greater China Cultural Circle, which is now the world's largest box office, more than in previous generations.
Under the premise that the cumulative global box office of the movie is likely to exceed 10 billion, it is understandable to spend hundreds of millions on promoting the movie.
If you don't spend a penny and expect the movie to explode at the box office just by relying on word-of-mouth publicity, it will be illusory.
A penny spent on movie promotion may bring a dollar in movie box office.
Yang Ming had seen too many such precedents in his previous life. In his previous life, many Hollywood blockbusters had been advertised as costing two to three billion yuan to produce, of which the publicity cost accounted for at least 100 million yuan.
With the comparison of his previous life, it is not surprising that he now spends 80 million yuan on the American film market.
If this film can have a box office revenue of 300 million yuan by then, it will be enough to ensure that the money will not be wasted. And now as the revenue from movie peripherals is getting higher and higher, the box office revenue of the movie is no longer important.
The most important thing is that Yang Ming made about 150 million yuan through the advertisement placement in "The Fast and the Furious"!
Previously, the media reported that Yang Ming's new film had already recovered its production costs before filming started. This was not a myth, but it was true.
For the benefit of advertisers, Yang Ming felt that it was necessary to spend more money on publicity to ensure the box office of "The Fast and the Furious" and achieve the promotional effect of other advertising placements. Otherwise, those advertisers would be very disappointed when they see the movie's box office failure.
There is a possibility that there will be no next cooperation.
In fact, Barber didn't know that many big-name companies that he was cooperating with had called Yang Ming in the past few days. Although he didn't say anything on the phone, his words also implicitly expressed concerns about the movie.
Three movies are released at the same time. In addition to the anxiety of other film companies that have release plans during this period, the ones who are most worried are the advertisers who have spent money on promotion.
Under this situation, Yang Ming will naturally not be negligent. Even if he knows that the new film has a high commercial box office in his previous life, this does not guarantee that it will achieve the same success in this life, so he will naturally spend money to promote it.
The movie's box office.
Yang Ming chatted with Barber for a while. Maybe he heard Yang Ming coughing from time to time and knew that he needed to rest. Barber quickly hung up the phone.
"Here, take the medicine."
As soon as Yang Ming put down his cell phone, Su Su came over with medicine in hand and said.
"Well!" Yang Ming smiled at Su Su, indicating that he was fine, then picked up the bowl and drank the medicine in one breath, "Don't worry, it's just a cold."
"If you don't pay attention to small problems, they may become big problems." Su Su saw Yang Ming finish drinking the medicine, took the bowl from his hand, then touched Yang Ming's head and breathed a sigh of relief: "
Fortunately, you don’t have a fever, otherwise I would have taken you to the hospital to get fluids."
"Has nothing happened recently?" Su Su asked Yang Ming after returning from delivering the bowl to the kitchen.
Yang Ming looked at the computer and when he heard this, he said: "Hurry up and cut out the trailer in the next two days and you will be able to relax for a while."
"Yeah!" Su Su nodded, not trying to persuade Yang Ming not to work but to rest for a while. Based on her understanding of Yang Ming, the other party is definitely not such a person. Moreover, now that three movies are being released at the same time, she also knows about Yang Ming.
How much pressure there is.
She saw that Yang Ming was looking at the computer intently, then she went to the kitchen, cut some fruit, put it on a plate, brought it over, and put it in front of her. When Yang Ming finished reading a paragraph, she fed Yang Ming a piece of fruit.
Yang Ming ate a piece of fruit, turned around and saw Su Su's eyes that were like autumn water, grabbed her hand, and sighed: "What more can a husband ask for when he has such a wife?"
Hearing this, Su Su smiled softly and snuggled next to Yang Ming.
Smelling the familiar fragrance around him, Yang Ming couldn't help but hugged Su Su, put his chin on Su Su's forehead, and murmured: "To be honest, the greatest happiness in my life is meeting you."
"Me too." Su Su said softly in Yang Ming's arms.
This time, because Yang Ming was in a hurry to record, he stayed overnight at the company and accidentally got cold. Su Su, who was busy in college because she was about to graduate, immediately went home to take care of him when she found out. She didn't ask him why he had a cold or persuade him to put down his work temporarily.
, she is just like a wife, taking care of Yang Ming with all her heart.
There is no unforgettable love, nor twists and turns of hardships, there is just reality as plain as water.
This is exactly the life Yang Ming wants. He doesn't need that kind of vigorous love, nor the kind of emotions of joy and sorrow. He just needs this kind of care that flows silently between the two.
Everything is left unsaid.
No one cherishes this hard-won true relationship in this life more than Yang Ming, who was homeless in his previous life.
"It seems that the song I wrote to make you sick is really well received."
"That is, don't you see who it is?"
"I'll beat you up."
"Ha ha!"
To be continued...