That’s why these commercial theater chains don’t like art films so much.

But now there is an art theater chain that specializes in showing art films. It has made many people in the film industry shine. Art films have not reached a desperate situation and can only be shown to a small group of people.

Videos people watch.

Among them, some directors couldn't help but feel excited, and the filming plans that had been shelved in their hearts began to get started again.

In the past, due to the various unwelcome views of commercial theaters, many art films produced by directors encountered a cold winter in distribution. Even if the screening rate was pitifully low, recovering production costs was simply a fantasy.

If it weren't for audiovisual products and the emerging online copyrights, art films would have been pushed into a desperate situation long ago.

Now that there is an art theater chain, there is no doubt that these directors who specialize in making art films see more hope.

Some directors were even so excited that they immediately went to a movie theater owned by Yiyuan Cinema to buy a movie ticket. They wanted to see what the renovated Yiyuan Cinema was like.

Yiyuan Cinemas is an old cinema chain company. Due to operating losses over the years, its cinemas have been reduced again and again, but it basically has cinemas in all major cities in the country.

When these directors found Yiyuan Cinemas' theaters in their cities, they were excited by the door decoration outside Yiyuan Cinemas at first sight.

Tall and elegant!

After walking into the theater and seeing the decoration inside, I was even more shocked.

To be honest, the interior decoration of the newly renovated Yiyuan Cinema is not luxurious, let alone magnificent, but it is definitely original and unique, making everyone feel an artistic charm.

The place is not big, but every decoration is very particular.

The promotional poster for "Bitter Water" on the wall is not glued to the wall like ordinary theaters, but placed in a frame, which immediately gives people a noble feeling.

Very stylish.

When you buy a ticket and walk into the theater, your first impression is that it is not big. Compared with theaters in commercial theaters, it is much smaller.

But very casual and comfortable.

The seats inside do not maximize the use of space like in commercial theaters. With conjoined seats, there is basically no distance between people.

The theater space of the Yiyuan Cinema Line is not large, but there is a small antique coffee table placed between every two seats.

When these directors sat down and felt how comfortable and loose the seats were, they immediately understood why the movie tickets in the Yiyuan Cinema were sold at a price one-third higher than those in the commercial cinema.

Just because of the comfort of this seat, many people feel that the ticket price is worth it.

At the beginning, Yang Ming had many discussions with Li Dongyang about the ticket price of Yiyuan Cinema.

In his previous life, he wouldn't have raised the issue of raising fares at all, but this life is different.

Although not everyone in China today is extremely rich, their living standards are definitely among the best in the world.

Spending more money and enjoying better services is not an unacceptable idea for modern China.

On the contrary, society promotes this idea.

As long as your service is good and as long as you can make people feel that they are worth the money, then even if your product is a little more expensive than others, many people will still buy it.

That's why Yang Ming made the decision that the movie tickets for Yiyuan Cinemas are one-third higher than those for commercial cinemas.

Art films are inherently niche films. Since they are niche, they must be stylish.

Make features that are different from ordinary products.

Even though the renovation of the Yiyuan Cinema required sky-high funds, Yang Ming's eyelids did not explode.

Everyone in the film industry who goes to the Art Garden Cinema to watch a movie is full of praise for the atmosphere and facilities of the Art Garden Cinema after watching a movie.

Although the venue space is a little smaller compared to commercial cinemas, the service has not been reduced.

Even compared to the noisy and chaotic commercial theaters, the atmosphere in the Yiyuan Theater is extremely quiet. No matter before or during the screening, you will rarely hear anyone making phone calls, making noise, or doing shameful things inside.

occur.

The differentiation of customer groups is vividly reflected in these two cinema lines with different styles.

The next day, many media outlets made extensive news reports on "Bitter Water," which was re-released at the Yiyuan Cinema yesterday.

"Resurrection from the dead."

"Renewed radiance."

“The biggest winner of this Golden Dragon Award—Yang Ming.”
Chapter completed!