"Bitter Water" was re-released in the Yiyuan Theater yesterday, and the box office statistics on that day were more than 9 million yuan.

When the news came out, it immediately shocked the entire film industry.

You must know that when this film was first released in commercial theaters, the highest single-day box office was only more than 8 million yuan. Now that it is released in Yiyuan Cinema, the single-day box office data actually exceeds the highest single-day box office of commercial theaters.

, why doesn’t this surprise everyone in the film industry?

Countless people have inquired about the inside story through various relationship channels.

When they learned the specific situation, their surprise became a little lighter.

I see.

Yesterday, the Art Garden Cinema Line reopened its movie theaters after renovation. All theaters were showing only one movie, "Bitter Water". In addition, the movie ticket price of the Art Garden Cinema Line was one-third higher than that of the commercial theater chain.

No wonder, coupled with the publicity effect of "Bitter Water" winning the Golden Dragon Award for Best Film, it is reasonable to achieve such box office results.

But the doubts in the hearts of many people in the film industry are getting deeper and deeper.

In particular, the ticket prices for movies in art theaters are not only one-third more expensive than those in mainstream commercial theaters, but moviegoers also buy into it. Otherwise, how could it have a box office of more than 9 million yuan?

Thinking of this, many people in the film industry suddenly felt very puzzled. How come the ticket prices have increased, but the number of people watching movies has not decreased significantly, but has increased slightly?

It's unbelievable.

However, some movie professionals who bought tickets in person to experience the movie at the Art Theater quickly came forward to speak out and clear up their doubts for everyone.

Yiyuan Cinema Line has been renovated. Although it is limited by the small space, a lot of effort has been put into the interior decoration of the cinema.

Whether it is the atmosphere of the theater or the facilities inside, it is better than commercial theaters.

Moreover, those who went to the Yiyuan Cinema to watch the movie in person clearly had a different viewing experience after watching the movie compared to commercial cinemas.

If you go to a commercial theater to relax and enjoy the audio-visual impact of commercial blockbusters, then the Yiyuan Theater gives movie fans the feeling of going to a quiet cafe, staying in an uninhabited corner, and slowly savoring the movie.

The sweetness in the coffee.

In particular, the quiet and elegant atmosphere of the Yiyuan Cinema is still fresh in the memory of everyone who goes to watch the movie.

Petty bourgeoisie.

After many people's summaries, they quickly discovered a lot of differences between art theaters and mainstream commercial theaters.

There is no doubt that based on the box office data from yesterday's screening of "Bitter Water" and the comments from fans after the film screening, the repositioning of the Art Garden Cinema through renovation and decoration has undoubtedly been successful.

When these opinions summarized by people in the film industry were published by the media, everyone in the entertainment industry was immediately stunned.

No one expected that an art theater chain that was on the verge of bankruptcy would be able to play new tricks in the hands of Yang Ming. Moreover, going to the art theater chain to watch art movies now vaguely represents petty bourgeoisie, which makes many movies

The person didn't know whether to laugh or cry, but he admired Yang Ming's business insights very much.

Originally, everyone just laughed at the news that Yang Ming had built his fortune from scratch and had tens of billions of dollars in wealth.

But now it seems that this young man's talent in business is indeed no less than his monster in movies.

However, "Bitter Water" grossed more than 9 million at the box office on the first day of its re-release, which still hasn't confirmed everyone's optimism for Art Theater.

After all, this is only the first day. Many movie fans went to the theater to buy tickets to watch this film because "Bitter Water" won the Golden Dragon Award. Once the influence of the Golden Dragon Award is consumed, then this film

Will the box office of art films start high but then fall rapidly, like a flash in the pan?

The box office of "Bitter Water" on the second day: 8.3 million yuan.

Box office on the third day: 6.7 million yuan.

Box office on the fourth day: 7.6 million yuan.

.....

Released for four consecutive days, the box office data of "Bitter Water" has been paid attention to by countless people every day. When they saw the box office data of these four days, they already knew in their hearts that no matter what happens in the future, "Bitter Water" has won the first prize in the Art Garden Cinema

newborn.

The repositioning of the Yiyuan Cinema Line has also been successful.

Movie fans bought it very much.

Many media outlets also published interviews with moviegoers who came out after watching the movie. They all spoke very highly of both the film "Bitter Water" and the theaters.

"The movie is indeed good. It deserves to be the best film at this Golden Dragon Award. It is very touching."

"The ticket price is a bit high, but it's still bearable. However, I feel that the ticket price is well worth it. Look at the seats inside. They are so comfortable. They are not comparable to those in ordinary theaters in other theaters."

"It's okay. I always prefer to watch art films, so I came to support this film."

"I really didn't expect that the Yiyuan Cinema has changed so much. It's completely earth-shaking. When I was a child, I had this cinema, and I still have a lot of affection for it. But I didn't expect that the Yiyuan Cinema would change after it was renovated.

Being so big, the bad smell before has disappeared, and the environment has become more beautiful, especially the seats in the cinema. I feel that it is not much different from those VIP cinemas."

.....

Through on-site interviews with the media, most movie fans have made positive comments about the film and theaters.

To be honest, as one movie fan said in an interview, Yiyuan Cinemas, as a theater company with a long history, has certain memories in the hearts of urban people everywhere.

Although the operation of Yiyuan Cinema has been deteriorating in the past decade and the equipment has long been dilapidated, it still has a certain status in the hearts of many people.

Now that this theater has been renovated and rejuvenated, many movie fans are undoubtedly excited.

This represents the beautiful memories of their childhood.

The repositioning of the Art Garden Cinema Line was an instant success.

At the same time, various cooperation requests were flying to Oriental DreamWorks and Donghai Cinemas like snowflakes.

Yiyuan Cinema is now an art theater chain under Donghai Cinema, but in the movie circle, who doesn’t know that Donghai Cinema and Oriental DreamWorks have the same owner. They basically wear the same pants. You can also go to Oriental DreamWorks

Talk about cooperation.

The popularity of "Bitter Water" gave many art films that had been marginalized in commercial theaters a new way out and hope. They immediately wanted to contact Yang Ming himself to arrange for their films to be released in art theaters.

Many people couldn't find Yang Ming, so they looked for You Gang.

The news that the Star Studio founded by You Gang has signed a contract with Oriental DreamWorks is now known to everyone in the entertainment industry.

The director who was familiar with You Gang made a phone call to him, hoping that You Gang could introduce their film to Yang Ming and arrange for it to be released in the Art Garden Cinema.

After You Gang received several calls, he was filled with emotion. The film "Bitter Water" was really full of ups and downs.

To be honest, even winning the Golden Dragon Award for Best Picture will only reduce some of his pressure. The Golden Dragon Award only proves that his film was not wrong and that his decision was correct.

But he had to sell everything to raise the production costs for this film. If he could not recoup the cost through the box office, he would undoubtedly be financially bankrupt and would not be able to pay off his debts for at least five years.

Now that the Yiyuan Cinema Line suddenly had a way out, and after seeing the box office results of "Bitter Water" after its re-release in recent days, he felt completely relaxed, and his heart felt solid. According to this trend of box office results, and with the addition

He no longer has to worry about the recovery of production costs from the various copyright incomes that will follow, and he can even make a lot of money.

Undoubtedly, he has to thank Yang Ming for all this.

You Gang is not a solitary person. After receiving calls from several friends, he immediately made a call to Yang Ming and conveyed his friends' words to them.

"No problem. As long as their films meet our requirements, they can be released. Just follow the industry rules." After receiving the call from You Gang, Yang Ming said without thinking.

The art theater chain is now in operation, so it naturally needs film support, and it would be a good thing to have films coming to screen.

Moreover, Oriental DreamWorks can also draw a commission from the distribution.

After several years of development, Oriental DreamWorks has developed into a comprehensive film company that distributes and produces films.

In the film industry, many film companies can distribute, but there is a big gap in their capabilities. The number of theater screens that ordinary small distribution companies can contact is extremely limited. Even if they can contact more theater companies, they will not be able to distribute.

Also in a weak position.

But Oriental DreamWorks is different.

They have the support of their own theater companies. In addition, every film produced by Oriental DreamWorks in recent years has been a hit. Many theater companies are willing to cooperate with Oriental DreamWorks, especially Yang Ming.

Films taken.

In this way, Oriental DreamWorks is in a very strong position.

As a film distribution unit, we can also maximize various benefits. Nowadays, many films produced by film companies come to Oriental DreamWorks for distribution.

It’s not surprising that these art films now come to Oriental DreamWorks together.

After You Gang got the confirmation, he put down the phone, not only feeling happy in his heart.

Yang Ming's meaning is very clear. If everything is in accordance with the rules and the film is of excellent quality, then it will be released in the Yiyuan Cinema and then distributed through Oriental DreamWorks.

Thinking of this, he couldn't help but feel lucky that his star studio was affiliated with Oriental DreamWorks.

According to the contract, if a film produced by Yugang's Star Studio is distributed through Oriental DreamWorks, the commission required for distribution is only 4%, which is 1%-3% less than the outside world!

Don't underestimate this 1% or 3%, which may involve millions of interests.

You Gang is an old man in the film industry, so he knows the rules of the industry very clearly. If a film is in a weak position, it will be difficult to get the normal 5% distribution commission, and it is possible to get 7%.

Now that his studio is affiliated with Oriental DreamWorks, he can enjoy a 4% distribution commission. Compared with many other small film companies, this alone can save him a lot of film production costs.

The news that "Bitter Water" was re-released and achieved good box office results did not occupy the media and entertainment section for too long.

If it were not for the influence of the Golden Dragon Award, it is estimated that the media would not even watch this film. In addition, this film is related to Yang Ming, otherwise they would never report on this film for several days in a row.

News related to the video.
To be continued...