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Chapter 1101 Yang Ming's Commercial Value(1/2)

"The world-famous domestic sports brand 'Feiyang' reached an agreement with Oriental DreamWorks and spent 10 million yuan to become a sponsor of Yang Ming's new film."

"Meihua Watches, a luxury brand from Shanghai, has become the designated watch brand for Yang Ming's new film with a price of 8 million yuan. According to reliable sources, Meihua Watches will donate four unreleased new watches to Yang Ming for the filming of his new film, with a value of up to 10 million yuan."

Yuan!"

"Coca-Cola, the famous carbonated beverage brand in the United States, invested 5 million yuan, about 15 million Chinese yuan, and reached an agreement with Oriental DreamWorks. Yang Ming's new film will have two to three seconds of close-ups to showcase Coca-Cola's brand image."

"According to relevant sources, dg, a famous European and Italian casual clothing brand, has reached an agreement with Oriental DreamWorks. The dg brand has spent 4 million euros to become an important sponsor of Yang Ming's new film and will create tailor-made clothing for the main actors in the film.

.”.

In a short period of time, news about Yang Ming's new film's advertising placement has made great progress and frequently appeared in media news reports.

Under the pervasive inquiries of media reporters, every time Oriental DreamWorks reaches a cooperation agreement with a company, it is immediately announced by the media.

In this regard, Yang Ming and Liu Xinsheng did not deliberately hide it. On the contrary, they cooperated very generously with media reports.

For companies that spend money to sponsor Yang Ming's new film, this is also a good thing that they can only hope for. It attracts news reports from many media without spending a penny, which is a huge profit.

Originally, many companies were quite critical of the company's expense in sponsoring Yang Ming's new film, but now when they saw such heated discussions in the media, the unhappiness in their hearts disappeared immediately. No one expected Yang Ming's

The influence is so great that every move can attract crazy pursuit from the media.

It's incredible.

But now, for the companies that spend money to sponsor, they have made a lot of money.

Yang Ming's popularity is so popular that any news related to him arouses strong attention from the public and many fans.

In fact, every word he says and every action he makes can make his fans talk about it for a long time.

Seeing such a situation, some merchants and enterprises that were originally hesitant have accelerated the progress of negotiations with Oriental DreamWorks. The areas where there were originally disputes are now no longer a problem for the merchants and enterprises.

"What? We spent so much money and can only give you two or three seconds of footage. Okay, fine, everything will be as per Director Yang's request."

"Can't we design a line specifically for our product? No? OK, OK, since Director Yang has arranged it this way, then so be it!"...

These merchants and enterprises that originally had a stalemate in negotiations due to Yang Ming's rigid rules soon received instructions from their senior management, changed their opinions, and reached an agreement with Oriental DreamWorks.

The famous domestic beer manufacturer Tsingtao Beer, the famous American whiskey manufacturer, Huawei mobile phones, etc., big brands that are familiar to everyone, have all reached cooperation agreements with Oriental DreamWorks in a very short period of time, becoming the production partners of Yang Ming's new film.

Sponsor.

Their brands will appear in various forms in Yang Ming's new film.

As for the form in which it appears, Yang Ming has the final say!

Originally, people like Yang Ming were merciless in collecting money, but the requirements for advertising placement were extremely demanding. In just a few months, there was no way to reach an agreement.

But to everyone's surprise, the negotiations for the placement of advertisements in Yang Ming's new film not only progressed very quickly, but most of them have been finalized in the form of contracts, which surprised everyone.

Especially colleagues in the entertainment industry are extremely envious of this.

We are all directors, so why is there such a big gap?

Some careful people made careful statistics for Yang Ming and found that Yang Ming's new film has not yet started filming, and the revenue from implanted advertising alone has exceeded 100 million yuan!

A total of 100 million yuan!

This doesn’t even include props sponsored by advertisers!

The most important thing is that everyone knows that the majority of Yang Ming's new film's advertising revenue, the revenue from the automobile manufacturers has not yet been determined!!!

Faced with this situation, many people speculate that Yang Ming's new film has not yet started filming, and the revenue from product placement is likely to exceed 200 million yuan.

200 million yuan.

After arriving at this figure, everyone in the film industry was eclipsed by it.

When will movies be made like this?

Of course, many people are extremely happy about this. What is a commercial movie? This is it!

What Yang Ming did pointed out the way forward for these people. A real commercial blockbuster should be shot in this way, transforming every detail into operable business steps and maximizing all benefits!

From the advertising bidding before the movie starts, to the movie peripherals after the release, and finally the copyright derivative income.

"He has achieved the ultimate in commercial movies!!"

A well-respected celebrity in the film industry commented that Yang Ming's actions will have a great impact on the Chinese film industry.

The media is also very excited. At a time when there is no major news, the fact that Yang Ming's new film has caused quite a sensation due to the revenue from product placement has become the subject of their special feature.

However, in order to create a bigger gimmick and attract more attention, the media interpreted Yang Ming's new film's advertisement bidding from another angle.

"It is true that product placement has never existed before, but no film company has ever become as popular as Yang Ming in the eyes of many businesses and enterprises. It is favored by many international brands. Even if it pays a high price, it is willing to be a part of Yang Ming's new film.

Sponsors.”

"Everyone has ignored the potential commercial value of Yang Ming!!"

"So far, Yang Ming, as the leading local superstar with huge international influence, has never filmed any advertisements or endorsed any products. It can be said that although Yang Ming has great influence, his business

The value has never been developed. To those big international brands, the commercial value of Yang Ming is like a virgin land to be developed, worth thousands of dollars!"

"So, even though Yang Ming has set strict requirements for the placement of advertisements for his new products, the big domestic and foreign brands are flocking to them. Even if the conditions are too harsh, they can't stop their intention to cooperate with Yang Ming, because these big brands have tried their best to

I want to establish a relationship with Yang Ming and develop the commercial value hidden in Yang Ming from another aspect."...

China's well-known global media "Spring and Autumn" made a high-level analysis of the hot bidding for product placement in Yang Ming's new film.

When this article was published, it immediately attracted the attention of everyone in the domestic entertainment industry. At the same time, after this article was reprinted by a foreign media, it quickly aroused great repercussions in the foreign entertainment industry.

I see!!

No wonder the product placement in Yang Ming's new film is so popular. The root cause of everything still lies with Yang Ming.

In particular, the foreign media never thought that Yang Ming, as a superstar with wide popularity around the world, did not have any advertising endorsements or filmed any commercials. Especially the American Hollywood was shocked to learn this news.

stunned.

Is this guy still a star?

But no one expected that when the foreign media reported that Yang Ming had not filmed any commercials, it would attract more young people to pay attention to this evil genius star of China.

His legendary life experience and enviable honors and achievements have made Yang Ming the object of admiration for countless young people. They want to use Yang Ming's experience to inspire themselves. Maybe they can become the second Yang Ming through hard work.

In addition, Yang Ming's idiosyncrasy of not being interviewed by the media, his independent personality, and his youthful and energetic work style are also important factors that make him popular among countless foreign young people.

Freedom and individuality, never give in to media comments and change your own style of doing things!

This is Yang Ming!

Now it is revealed that Yang Ming, as a superstar, has never filmed any commercials. This has made countless young people abroad admire Yang Ming's unique style of acting.

Yang Ming's popularity and popularity abroad have increased again because of this incident, which has made his foreign colleagues exclaim that it is incredible.

At this time, Oriental DreamWorks held another press conference. This time, Yang Ming also attended the press conference. After the news came out, media reporters almost crowded the press conference.

Representatives from many domestic and foreign automobile manufacturers such as Geely Automobile, Changan Automobile, and Dongfeng Manufacturing were present at the press conference.

"According to the plot arrangement of director Yang Ming's new film, Geely Automobile invested 50 million yuan to become the sponsor of director Yang Ming's new film. At the same time, Geely Automobile Company will provide 5 models of cars for the crew to use for filming in accordance with the requirements of the script."

After the press conference began, Liu Xinsheng immediately announced the theme of the press conference.

That’s building momentum!

Changan Automobile: 40 million yuan.

Made in the East: 30 million yuan.

German Volkswagen: 35 million yuan.

American Chevrolet: 28 million yuan.

Toyota of Japan: 30 million yuan.

When the amount of sponsorship for each product placement was announced, all the reporters present were shocked. It was too exaggerated and unbelievable.

After Liu Xinsheng finished speaking, some reporters quickly calculated the sponsorship figures of all car manufacturers.

About 300 million yuan!

In addition to the previous advertising placement sponsorship of major domestic and foreign brands, which amounted to almost 200 million yuan, the total amount is 500 million yuan.

500 million yuan!

When some reporters came up with this number in their minds, their whole bodies trembled.

incredible!

It is estimated that of all the movies released this year, most of them will not have a box office of 500 million yuan.

And now Yang Ming's new film has not yet started filming, but the revenue from the product placement alone has reached an astonishing figure of 500 million yuan.

This number may not be unprecedented in the history of Chinese films, but it is definitely unprecedented.

It's so shocking.

The press conference was not over yet, and when all the reporters were shocked by the figure of 500 million, Liu Xinsheng continued: "In addition, Oriental DreamWorks has reached an agreement with the local government of Lion City, and most of the scenes in the new film directed by Yang Ming will

It will be filmed in the Lion City, and the Lion City officials will provide the greatest convenience for the filming of the movie."

At this time, a middle-aged man in a suit and leather shoes, at the invitation of Liu Xinsheng, smiled broadly in front of many reporters and said some scene words, such as welcoming Director Yang Ming to visit the Lion City.
To be continued...
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