In the contemporary film industry, although Yang Ming is not the first director to insert advertisements into his movies, he is the first to achieve more than 100 million in revenue from embedded advertisements in his movies.

In particular, the Geely Bumblebee sports car he implanted in "Transformers" is a classic, both in terms of technique and effect, and has been admired and studied by countless directors.

But there are very few directors who can achieve what Yang Ming does.

A "Transformers" movie can create a sales myth for a model and drive the sales of the entire series of the brand. This is not something ordinary people can do.

Although many directors want to follow the trend and follow Yang Ming's example, they also insert a large number of advertisements into their movies. However, most of them are simple and crude insertions, which not only fails to achieve the value of embedded advertising marketing, but also affects the movie.

My own movie viewing experience was criticized by movie fans and audiences.

This also leads to the fact that even though everyone is envious of Yang Ming for making a lot of money through product placement, not many people dare to do it like Yang Ming.

At best, it's just a small fight.

Now, there is news about Yang Ming's new film. Especially when faced with the dangerous situation of competition between two blockbusters with the same theme, this young genius did not start to form a cast first, but instead launched a product placement advertising cooperation with great fanfare, and the momentum was quite large.

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In particular, Oriental DreamWorks listed the locations of Yang Ming's new film as a target for product placement and launched a public search for partners. This made everyone dumbfounded and unbelievable.

Could it be that advertising placement can also be done in the filming location???

With the release of this news, not to mention the many film companies in the same industry, even the major outside media have been talking about it.

Everyone thinks that Yang Ming and Oriental DreamWorks have fallen into the eyes of money.

Everything needs money and everything needs to be embedded in the movie.

If branded clothing, cars, watches, hotels and banks can become advertising sponsors of movies, it is still within everyone's understanding. After all, this is also the product placement that many other movie companies often engage in.

But now, even the city where the location is shot can be used for advertising placement, which is something that no one can understand.

Even some well-respected celebrities in the film industry couldn't help but criticize Yang Ming's behavior in public, which completely desecrated the art of film.

However, just when many people were questioning Yang Ming's move, several cities suddenly publicly announced that they would welcome Yang Ming's crew to their cities, and they would make every effort to provide convenience for the crew's filming.

When the news came out that a city was willing to cooperate with Oriental DreamWorks, everyone was stunned!!

Damn, there is actually a city that is willing to spend a lot of money to become the filming location for Yang Ming's new film.

And according to the inside information obtained from interviews with the media, the costs in several major cities are quite high.

To put it in layman’s terms, food and accommodation are included!

Don’t underestimate the expenses incurred by film crews for food and accommodation during filming. This is not a small amount of money. Sometimes the expenses for food and accommodation can account for one-fifth of the production cost.

This does not include the cost of hiring manpower when shooting in local cities.

Hubei Chibi City, Magic City, Guangzhou City, Lion City!

Four domestic cities have extended an olive branch to Yang Ming for cooperation.

In addition to these four cities in China, there are also cities in several other countries in East Asia that are willing to cooperate with Yang Ming, and the conditions they offer are even more favorable than those in China.

Seoul in North Korea, Osaka in Japan, Huazhou in Luzon, and Coconut City in the Republic of Xinhua.

Suddenly, the city where Yang Ming's new film was filmed became a popular city, and was warmly invited by many well-known big cities, which shocked countless people who wanted to see Yang Ming's jokes.

All the famous people who originally questioned Yang Ming's actions in the media lost their voices and watched all this in stunned silence.

Incredible.

Not only are there cities willing to cooperate with Yang Ming, but there are more than one or two. Judging from the news revealed by the media, these domestic and foreign cities that are interested in cooperation have offered a high price, and even the conditions given by some of them are

It's like giving money to Yang Ming.

As long as Yang Ming takes the crew to their city to shoot a movie, all the expenses for food, accommodation and transportation will be covered by the local city, and the local city will provide the greatest convenience and support the filming of Yang Ming's new movie.

Seeing these conditions that were reported to the media, everyone in the film industry looked at each other in disbelief.

Sure enough, there is no comparison between these people, the gap is too big.

In order to save production costs, other people will try to reduce unnecessary expenses and break every penny in half to spend. Sometimes in order to save more money, the crew's living expenses will be reduced again and again.

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But now, Yang Ming is lucky. Even before the filming of the movie has started, many cities are already vying to be the filming location for his new movie, and they will also bear all the crew's expenses in that city.

This extreme contrast made many colleagues feel sour in their hearts.

Damn it, if you are a director like this, you are worthy of being in this circle.

Yanjing, Oriental Dream Factory.

"Director Yang, what do you think of product placement in movies? In addition, the city where your new film is filmed has also been favored by several well-known cities at home and abroad. The outside world is full of confusion about this. What do you think of this?"

In Yang Ming's office.

A capable woman in professional attire, holding a microphone, was interviewing Yang Ming in front of the camera.

The Phoenix logo on the interview microphone clearly indicates that this is an interview conducted by the Phoenix TV station.

Yang Ming sat comfortably on the couch with his right arm on the armrest. Hearing the host's question, he coughed lightly and then said slowly: "In the process of commercialization of movies, advertising placement is unavoidable.

But this does not mean that all movies are suitable for advertising placement.”

"And if you want to do advertising placement, as a director, I can't do it simply and crudely. I have to pay attention to artistry and integrity."

"The current product placement mainly takes four forms: customized plot, close-up shots, line placement, character placement, and movie events."

Yang Ming spoke to the microphone calmly and calmly. At the end, he brought up the topic of the filming city: "Perhaps this question is too unbelievable in the eyes of many people. Why does a city spend so much money to compete with the film?

Crew cooperation?”

"But if we combine this topic with city image and tourist attractions, then it is not difficult to understand why these well-known cities are so eager to implant city images in movies."

Perhaps, the advertisement placement of city images in movies may be quite novel to many people today.

But in his previous life, he had already fallen into disrepute.

On a topic like this, even if Yang Ming closes his eyes, he can give a hundred different reasons to convince people that similar advertising placement is a general trend and an inevitable development of the entire film industry.

This is also true.

He remembered that on the eve of time traveling to the present world, the American Hollywood blockbuster "007: Specter" included an advertisement for the Mexican national image, which was called the biggest movie product advertisement of that year.

At Mexico's grand "Day of the Dead" party, tens of thousands of people gathered on the streets. This opening left an unforgettable impression of Mexico's Day of the Dead. And this drama was indeed sponsored by the Mexican government. The Mexican government not only provided money, but also

The beauties Bond fucks with are all chosen by the Mexican government.

It was revealed that in order to portray a positive image of Mexico in the film, the Mexican government sponsored the film producers Sony Pictures and MGM Pictures with a fee of up to 20 million US dollars.

Even the country is willing to spend a lot of money to implant images in Hollywood blockbusters. Now that Yang Ming is throwing out urban advertising implants, for him, there is no need to make such a fuss.

After the interview, the female host chatted with Yang Ming for a while and then left with the staff.

This time I was able to interview Yang Ming, but Wu Yuanzhi made several phone calls to Yang Ming before Yang Ming agreed and took the time to be interviewed by his own TV station.

Not long after the female host left, Liu Xinsheng opened the door and walked in and asked:

"Yang Ming, which one of the cities over there would you choose?"

Oriental DreamWorks previously announced cooperation with cities for the filming of Yang Ming's new film. Now there are several cities willing to cooperate with Oriental DreamWorks. Now Yang Ming has to select a suitable city from these cities.

Hearing Liu Xinsheng's words, he reached out and pulled out a piece of paper from the table with several cities listed on it.

Chibi City?

Yang Ming shook his head and took the lead in ruling out this city. He knew that this city might have benefited from the movie "Red Cliff of the Three Kingdoms" he filmed, so he really wanted to cooperate with Yang Ming this time, and the conditions he offered were very generous.

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However, he thought about it and decided to exclude this city first.

It has nothing to do with whether the conditions are good or not, but Chibi City is located inland, which is not very consistent with the background set in the script.

Moreover, in terms of popularity, there is an inherent gap between Chibi City and Magic City and Lion City.

The film market that "The Fast and the Furious" will face will definitely be released on a large scale around the world. If the background city does not have a certain international reputation, it will definitely create certain obstacles for foreign movie fans to watch.

Therefore, after thinking about it, Yang Ming took the lead in ruling out Chibi City.

He looked at the paper in his hand, and then used the pen to eliminate the devil.

Compared with the conditions offered by other cities, the conditions in Magic City are too shabby. If it were just like this, Yang Ming would be fine. However, in terms of filming support, Magic City has never relented, which made Yang Ming extremely unhappy.

There will be many scenes in "The Fast and the Furious", which require a lot of manpower and material support from the local city, especially the police force. Without the support of the local city, the filming progress will definitely be affected.

He looked at it and crossed Magic City off the list.

Then, he glanced at the Lion City and removed the two cities in North Korea and Japan from the list of cities below.

Nothing else, facing two countries, Yang Ming always had some obstacles in his heart.

Even if these two countries behave like grandsons in front of China in this life, it is still very difficult for him to accept it because he has memories of past lives.

In fact, the conditions provided by cities in North Korea and Japan can be said to be the most generous among all cities.

In addition to food and accommodation, if the movie achieves a certain effect after its release, these two cities can consider providing certain subsidies and rewards.

Yang Ming thought carefully about Huazhou in Luzon. According to Liu Xinsheng's suggestion, this city was not suitable as a filming background for the movie.

Then, only the Lion City, Guangzhou, and Xinhua’s Coconut City are left!
To be continued...