The solution for most guilds is to sign online online anchors, throw a contract over, and then let the anchors broadcast live at home, invest a little online resources, and ignore anything else.

It’s easier to save trouble, but you really can’t sign a high-quality anchor.

First of all, how to let newcomers know that having such a guild is a big problem. Even if they are willing to spend money on publicity, the efficiency is extremely low.

Secondly, too many newcomers do not meet the conditions for live broadcasts.

It is inconvenient at home, but students live in dormitories, can’t afford live broadcast equipment, and lack of correct education and guidance... are all problems that cannot be solved online.

Finally, without investment, there will be no loyalty and cohesion.

Is loyalty and cohesion in the live broadcast industry useful?

Look at the goal.

If you just want to eat some bad money, that doesn’t matter, just get along with it!

As for getting bigger... forget it, that kind of workshop can't be bigger.

So here's the problem

The mainstream industry basically has no possibility of growing bigger, so the vast market space will inevitably be divided into pieces.

Data shows that since last year, small and medium-sized cities have sprung up like mushrooms after a rain, and a large number of local small guilds have emerged.

Where did it come from?

Fragmented market space has been spawned.

Those small guilds are rooted in the local area and are committed to discovering offline anchors in the same city, and use online signing as a supplement.

The chaos in the live broadcast industry is mostly created by such small guilds.

Because they don’t need to consider long-term development issues, they just want to get a handful of them as soon as possible and leave.

Then what else is the lower limit?!

Therefore, the anchor was encouraged to smuggle and encourage the anchor to sleep with the eldest brother. When he met a eldest brother, he rushed up without a lower limit, chatted privately before posting photos, and the family leader also personally made a pimp.

The curtain is rolled up slowly.

Many things do not require human education at all. With more guilds and anchors, the industry trend will naturally accelerate downward. If you are doing the first day of the lunar calendar, I am doing the fifteenth day of the lunar calendar.

So at the beginning of this year, the fish platform had a nude incident of Guo Mini who was changing clothes on the live broadcast. Then the Cat-Pan TV anchor Juzhong Gambling was criticized by name, and now a worse pornographic live broadcast has been revealed...

If nothing unexpected happens, the endless number of similar incidents will lead to the industry receiving the focus of attention of relevant departments, and may even directly induce a new round of network cleaning operations.

The contradiction between cost and resources, the vicious involuntary caused by the small guild, are closely related to Wangting Entertainment.

Because Wangting Entertainment's annual goal this year is to unify the high-end market of the entire live broadcast brokerage industry and to account for more than 50% of the mid-range market.

At the last meeting, I formally proposed this goal, and everyone is working hard for it.

Some colleagues have even made considerable achievements and are accelerating their sprint towards their goals.

Now that our efforts have been destroyed by a small handful of stinky fish and rotten shrimps, should we show some attitude?”

"should!"

"Not to be allowed!"

"Mr. Wang is right. As industry leaders, we must show a clear attitude."

Everyone agreed, not just flattering, but really felt it was necessary.

Wang Yan's idea is exactly the responsibility and mind that a responsible leader must have.

Wang Yan and others expressed their opinions before slowly putting forward their ideas.

"As a leader in the industry, the future of the industry is the future of Wangting Entertainment, and the upper limit of the industry is the upper limit of Wangting Entertainment.

You must understand this and use it as a criterion.

Never think that things are not your business, just watch the fun.

Today we will watch the excitement of our peers, and tomorrow the outside world will watch the excitement of our industry.

We have a relationship with the entire industry, and we have a prosperous and loss. How can we stay out of the matter?

So, I want to put forward a new goal here as the guiding ideology of the company.

Remember it, and you will definitely use it when you make a public statement in the future—

Purge the industry atmosphere, establish a healthy image, lead the development of the industry, and create a great brand."

As soon as the 24-word policy was released, all the executives were excited as if they were injected with chicken blood.

This thing needs to be used to promote it to the outside world!

Just when I hear it, I feel a sense of aura of awesomeness, and it is extremely domineering.

But... what about the specific measures?

Wang Yan smiled and said, "Since we all want to take advantage of the troubled waters in the low-end market, we will dig out their roots so that they can't survive...

Where is the head of the Legal Department?”

Um?!

Looking for legal affairs?!

Many management was stunned, and then the head of the legal department raised his hand to report: "Mr. Wang, I'm here."

"How is the online anchor signing contracts online?"

"There is already a general standard template, and the level of completeness is the first in the industry. Do you have any additional requirements?"

Wang Yan smiled gently, took out a pen and wrote and painted on the straw paper, and slowly put forward a few requirements.

"I want you to draft a standard contract as soon as possible and then announce it to the public.

You can enrich the details, I will tell you the key terms I want -

First, the ban on competition should be shortened.

If you change the brokerage company and don’t change the platform, you only need to stop broadcasting for one week, and live broadcasting on the platform is not prohibited.

Second, do not be vague about the liquidated damages, and directly lock in the total revenue of the anchor, with a maximum of 30%. If the remaining contract years are relatively short, it can be as low as 10%.

Third, it is clearly stipulated that all expenses incurred in cultivating anchors shall be borne by the company.

Fourth, if the next level standard is met for three consecutive months, it will be changed immediately.

Fifth, write down the salary settlement date clearly. Within three working days after the platform settles for us, it will settle the anchor immediately. The terms are more rigorous.

In terms of sharing, the initial proportion does not need to be too high. In the future, several standards will be set according to the step-by-step division to ensure a win-win situation.”

As soon as these words came out, the executives opposite the screen were immediately infuriated.

Tan Song licked his lips, his face full of shock, and his voice was dry: "Mr. Wang, you are going to be a disruptor in the industry..."

Why do you say so?

Because once the above four items are confirmed, the agency completely loses the possibility of randomly controlling the anchor.

In the past newcomer contracts, the "training fee" was a pit.

The guild obviously just threw a few top props on the platform for the anchor, but the guild dared to threaten the anchor at the price of 10,000 yuan per prop.

Once the anchor wants to change jobs, the total loss of default calculated by this can often reach hundreds of thousands.

In addition, the current no-compete period is usually as high as one year, which makes job-changing behavior extremely expensive.

There is more than that in the newcomer contract. Those small guilds dare to list any terms, and some of them may even make people doubt their IQ.

Why don’t the anchor dare to resist the guild?

Because the labor contract is signed, all terms are biased towards guilds, and even directly are overlord contracts.

You don’t want to sign and want to change your family, but the world is as dark as a crow, and they are all so cool.

Most newcomers do not have the ability to identify contract traps, and they are almost the same at first glance. When they listen to the guild star provoking her chest, they ensure that all newcomers' contracts are the same. There is no problem, so they can only sign with the bullet.

The result is conceivable. If the guild wants to deduct money, it will deduct money, and if it wants to reduce wages, it will also earn you a large amount of liquidated damages if you dare to change jobs.

After the de facto control is formed, the family leader can naturally break the anchor at will.

The standard contract that Wang Yan decided to launch was to fill the big pits.

The initial share of the new contract is still not high, with the anchor and the guild 55, that is, the total share of the gift will be obtained by 25%, and the personal income tax will be deducted by the company.

The advantage lies in the sharing of the subsequent steps, which standard to reach, and how much additional sharing is obtained, which is fair and reasonable.

The five major key points fully guarantee the rights of new anchors.

Once the new contract is promoted and opened, the liquidity of the underlying anchor will be greatly enhanced.

You're too dark here, so go somewhere else.

You asked me to go and have a drink, and my sister went somewhere else.

If you suppress my salary, I will go and sue it and go somewhere else.

Once those small guilds feel the pressure, they have to restrain their own behavior, and thus the industry atmosphere has been rectified to a certain extent.
To be continued...