Chapter 627 The so-called pattern [Super Chapter](2/4)
Zhu Jike raised his head and waved his fist passionately.
"The company should be an industry benchmark and build a top-notch brand. First-tier cities are bridgeheads.
My understanding of the fortress is: be big, strong, and daunting!
Due to location reasons, the imperial capital lacks the advantages of supply chain in e-commerce live broadcasts, so it is necessary to reach its limit in the entertainment field.
I will create and provide the best conditions for the anchor!
Three floors, each floor is nearly 4,000 square meters, of which the third floor will be decorated into a comfortable and luxurious single apartment, air conditioning, TV, bed cabinet, and independent bathroom, all available.
Offline anchors of sufficient level can move in directly and broadcast live in the room.
The kitchen provides ordering services 24 hours a day, and the logistics will include cleaning and cleaning. The gym is complete. The dance studio will hold regular classes and training. The recording studio has the best-in-class standards in the industry, which is enough to record songs for the anchors. It is usually used for teaching and practice.
It’s certain that living in a company is much more comfortable than living at home.
The second floor is the game base I will build with all my efforts.
The imperial capital has a good foundation in e-sports and many universities. I plan to cooperate with major platforms to launch a series of campus competitions to fully mobilize college students' enthusiasm for gaming. On the one hand, it expands the company's popularity and reputation among the college student group, and on the other hand, it is conducive to cultivating talents by itself.
The first floor is generally kept as it is, half of the space is provided to the new anchor, and the other half will open up functional areas such as food repositories, dormitories, employee office areas, etc.
In the end, the entire base will be able to accommodate 800 anchors to broadcast live broadcasts at the same time. The extremely superior conditions are enough to sweep the imperial capital and form a completely independent, relaxed, free and positive live broadcast environment.
Afterwards, I planned to dispatch the ace anchor of the branch to shoot a promotional video, publish and hype the concept of "live broadcast paradise" on the Internet, and completely establish my position and reputation.
By then, it will be natural for us to monopolize the top resources in Beijing, and we can completely control the industry's voice and pricing power..."
"Smack!"
Wang Yan applauded gently and praised: "The pricing power is considered to be very good, very good!"
How important is pricing power?
Simply put, when Wangting Entertainment stipulates that S-level anchors must have a basic salary of 25k, a 35-square-meter self-occupied apartment, an assistant, a 24-hour meal and bus trip, a 40% total gift share, and the company pays personal income tax, the standard for S-level anchors in the entire industry will become like this.
However, the other guilds can no longer afford S-level anchors.
Because of Wangting Entertainment's strong bargaining power, even if it gives such treatment, it is still profitable.
The share of other guilds and live broadcast platforms is 55 points, half a minute.
Wangting Entertainment is not.
In order to attract Wangting Entertainment, Cat Pan TV divided the shares of Chengdu to 68%.
Therefore, when Wangting Entertainment gives the anchor 40% of the total gift share, he can still have 28% left, and then remove 10% of the taxes to the anchor, and the total gift share of 18% can still maintain high welfare investment.
Once other guilds give a total share of 40% of the gifts, the remaining 10% is not enough to pay taxes, and the payment of the company's business tax can drag down the finances.
There is no doubt that Wangting Entertainment will form an actual high-end monopoly as a result.
However, this monopoly shares the profits with the anchor, rather than exploiting them downward, so they will be jealous of their peers, but can win the hearts of practitioners.
One of the standards for S-level is that the monthly net value of the flow rate exceeds one million, and the gap of 10 points is a total of one hundred thousand yuan!
Including the personal income tax paid instead of withholding, as well as the basic guaranteed salary and other benefits, the inside and outside will even be as much as 200,000 yuan!
Who can't settle such a simple account?
By then, there will be countless wild S-level and A-level anchors who are willing to pay their own liquidated damages and join Wangting Entertainment.
The strong will always be strong, this is the fortress.
The other guilds can only be suppressed to the bottom and compete for the low-end market.
However, that low-end market is now targeted by Wang Yan...
To do a career, highlight an unreasonable one.
...
When he arrived at the branch meeting room, Wang Yan ordered: "Go and notify all department managers and above of the company, and hold a video conference in 10 minutes. The entire staff of the Didu Branch will immediately gather, and I will say a few words."
The decoration of the new building has not been completed yet and the conditions are limited. More than 20 employees are crowding in the small conference room and listening to Mr. Wang's speech.
Everyone was extremely curious about Wang Yan, but Wang Yan came too few times, not only only three times, but also came and went in a hurry every time.
Until today, employees have truly come into contact with the founder of the company and the Shenhao Wang Fugui in the live broadcast industry.
The first impression is that I am young, the second impression is that I am handsome, and the third impression is that I am really good at dressing and I am very good at wearing it... Anyway, it has nothing to do with the boss.
Until Wang Yan spoke quietly, his voice echoed in the conference room like a ray of clear wind.
Fresh and cool, it makes people involuntarily excited.
"To be fair, it is very difficult to do live broadcast guilds in cities like the imperial capital.
From the beginning, I knew clearly how difficult this was. Now, you should have a deep understanding.
The need to settle all aspects of relationship is just the simplest of many problems.
What is the most troublesome thing?
I personally think how to balance costs and benefits.
If you do live broadcasts, especially offline entertainment live broadcasts, the bigger the city, the less advantage it is.
There are too many additional costs to be spread into the operation. When the good ones are good, the benefits can cover the costs. When the bad ones are bad, the additional costs will become extremely heavy.
The cost of doing live broadcasts in third-tier cities is less than a quarter of that of going north, and the gap is too big.
For example, what is the rent for a live broadcast room of the same size that can be used to dance in the imperial capital? What about Xingcheng? What about the county town at a higher level?
However, corresponding to the high cost, first-tier cities have irreplaceable high-quality resources.
The most typical example is the group of Emperor Wu students who work part-time here. Can they find them in another city?
You contact them every day and tell me what is the quality?
Yes, it can't be compared, right?
Not to mention the exception, the resources of beauties in first-tier cities are still unmatched elsewhere.
There are not many top beauties in third- and fourth-tier counties, but, firstly, there are too few people, secondly, every beauties are the target of the stars, and thirdly, social concepts are relatively conservative, who is patient to do live broadcasts?
If one of them occasionally appears, it is so spoiled and pretentious that it can't do this at all.
Beauties in first-tier cities are relatively less valuable, or rather, they are more realistic, more mature and ambitious, so they are not only easy to trick, but also easier to manage.
Your current experience may not be deep enough, but when one day in the future, some of you are promoted and sent to third-tier cities to be regional leaders, you will definitely sigh at the gap..."
A chuckling came from below.
Half is longing, half is excitement, and the reaction is very positive.
Wang Yan casually drew a big cake, took a sip of water, and continued.
“I talked about this and wanted to tell you that you did a good job.
Under the leadership of Manager Zhu, the Imperial Capital Branch won many victories. Faced with the same dilemma, the Imperial Capital Branch did the best.
It is amazing to have a single comparison with the entertainment anchor, even surpassing the Magic City headquarters.
Here, I would like to praise and thank you for your efforts. I have no limits on your words. Tonight, I will invite you to have a dinner together.
The company's rewards are from the company, and my calculations are made…”
As soon as he finished speaking, a burst of cheers broke out in the conference room, and many employees' faces turned red due to excitement.
A meal is not much.
But it comes from the recognition of God Wang, that is not something that money can measure.
Zhu Jike pursed his lips hard, and his eyes were slightly red.
When he faced Wang Yan, most of his emotions were fear and a small part of his gratitude.
Of course, fear is because of Wang Yan's "kill without blinking" method, and that kind of ruthlessness is deeply engraved in his heart.
Needless to mention gratitude, if Wang Yan hadn't given him the chance, it would have been difficult for him to find a serious job.
Now, the complex emotions have a little more pride after being recognized, and there is a feeling of "a scholar dies for his confidant" that suddenly arises.
A person’s value needs so much recognition from society.
Zhu Jike is different from ordinary people. What he needs is not the recognition of society, but Wang Yan.
It was Wang Yan who easily knocked him down and helped him up with his own hands.
Obtaining Wang Yan's respect and recognition means that he has recovered everything he has lost.
"Then let's talk about it here. Everyone will go to work first. The dinner will be chaired by Manager Zhu."
Wang Yan clapped his hands, ended his public speech, and actually started a meeting with senior executives.
"Everyone, everyone knows the content of today's temporary meeting?
Yes, it was because of that emergency.
Just now, I briefly talked about the cost issue with the employees of the Didu Branch. Now, I want to continue to dig deeper with you to figure out the reasons why similar incidents occur.
Since its birth, the live broadcast industry has been facing the contradiction between cost and resources.
To be continued...