Chapter 544: The Status Quo of Royal Court Entertainment(1/2)
The dog brother who was gritting his teeth and being furious immediately began to be busy.
First, look at the information.
When the Weibo incident first came out, Wangting Entertainment had 800 anchors, which basically achieved full coverage.
The most important asset is not the four major food broadcasters that have become popular, but the more than 200 models of the beauty.
Anyone who often watches live broadcasts knows that an extremely beautiful female anchor often appears in the show category. She is very good at appearance, but it is difficult to become popular in the early stages, and then she changed her career soon.
Why?
He has a low emotional intelligence, a bad temper, and a goddess is arrogant.
Girls with good looks usually grow up with the stars, have never been beaten by society, and they have too high regard for themselves, so it is difficult to put down their figure and coax men.
Show live broadcast is essentially a service industry.
If you can't let go of your posture and your posture, it will be difficult to succeed.
To capture traffic during the newcomer period, you need to rely on affinity, and every little white account may be the future big brother.
The training period after the first game is based on emotional intelligence to establish and maintain emotional bonds.
The adjustment period where the live broadcast effect is unsatisfactory must be overcome by perseverance. All the big anchors are "leftovers" who persist. Without some tenacity, the negative pressure from black fans is enough for you to drink.
However, it is difficult for a truly high-value beauties to possess the above qualities.
Because there are too many opportunities to monetize, you don’t need to fight to the death.
The same phenomenon is widely present in any service industry, such as SKP's luxury seller, and a beauty often appears, but she often works for a short time and never is the sales champion in the store.
Return to the market: Do players need beautiful beauties?
Of course it is necessary!
The beauty made by the beauty filter is very poor in viewing experience and seriously lacks the natural texture.
Wangting Entertainment was able to sweep the entertainment categories in the early days because of the natural beauty under the high-definition camera.
And it's not just one or two beautiful, but one or two hundred are so beautiful.
The dimensionality reduction strike and cluster output have destroyed the original female anchor of the show.
The original live broadcast trend was that everyone was swaying to the death, and each one, the live broadcast background was all high white, high paste, and high saturation.
The viewing experience is conceivable.
Now, hundreds of female anchors who take the texture route are flocking to the market, forcibly elevating the players' aesthetics.
Order collapses, style collapses, and unspoken rules collapse.
At the same time, because of being a model, having come into contact with the fashion and entertainment circles, the female anchor of Wangting Entertainment is not that childish, not too arrogant, and not too arrogant.
When Wang Yan was picking people, he paid special attention to special points and conversation.
The former represents self-discipline, good-looking, but self-disciplined in the model circle? Basically, it means that you have enough perseverance? Have a hard work spirit.
Talk represents emotional intelligence and quality, and is an important condition for continuing.
In the wilderness era when live broadcast just broke out? This is a dimensionality reduction legion.
Wangting Entertainment's February financial report shows that the more than 200 models from Mikong contributed nearly three-fifths of the profit!
What are food broadcasts, outdoors, and top game anchors? Compared with them, they are not able to directly attract money.
And? The biggest net profit is not those big platforms at all.
Wangting Entertainment has entered a total of 78 live broadcast platforms? The smaller the show, the higher the net profit.
There is a small platform called Qixiu. In order to allow Wangting Entertainment to enter the venue, the conditions are to share 65% of the gifts and 30% of the large recharge rebate.
Recharge 10,000 yuan? Get 13,000 yuan of tokens? Brush to your own anchor and finally settle for Wangting Entertainment for 8,450 yuan.
The platform only earns 1,550 yuan, and I don’t know if it is enough for the water, electricity, broadband fee.
Wang Yunxi sent three female anchors to try the waters, but before her own official could beat the rankings, the eldest and second broke out.
Has the monthly list exceeded one million for three consecutive months? He became the first and second sisters on the platform and had a lot of fun fighting.
The third brother was not very adaptable? He turned to a small platform KK, which mainly focuses on dance, and ended up winning Zhou Guan in the first week.
It's so fierce.
...
According to platform ranking? The total traffic of the top 10 platforms is 2.7 times the total traffic of the next 68.
But? Those 68 platforms contributed 80% of Wangting Entertainment’s net profit.
If it weren't for seeing the report with your own eyes? Mr. Wang wouldn't believe it.
Especially anti-logic, is there any?
However, this is true.
It feels like the current female anchor on the show is like picking up money.
The traffic is growing every day, and the audience is constantly pouring into the live broadcast. High-quality female anchors cannot fill the gap at all. The saying "Brother is so domineering" can make players spend money like a chicken blood.
Moreover, the smaller the platform, the stronger the aggregation effect, and all the new traffic poured into the top anchors. The 200,000 monthly list is like playing, and it almost became the standard configuration for Wangting Entertainment female anchors.
The big eater Mizi, who has become popular in the circle, has only more than 500,000 monthly list, and it cannot be ranked within Wangting Entertainment.
Of course, she has additional income such as advertising, Weibo, and public accounts, and her ability to make money is still very exaggerated.
Dagang, who became the first brother of Huge, was a money-losing guy.
Eighteen times Zhou Xing, an annual championship, spent about 20 million on Wangting Entertainment, recovered 10 million, and lost half of the net loss.
The entire company is basically difficult to make money if it is a male anchor who is determined to win the top player on the platform.
One year to make a profit, and another yearly competition will be held in the next year.
However, the benefits of getting the No. 1 player are obvious - they can radiate traffic to the entire company and continuously increase profit products.
Profit is the female anchor on the show.
There is no need to invest in anything, just watch them perform, and all gifts are net profits.
Anyway, the company may lose money, but my dog brother will always make money.
In February, Wang Ting Entertainment's overall turnover was 280 million, and his 50 million official swap was hidden, just like playing.
The data for March has not yet come out, but it has now exceeded 300 million, and it is estimated to reach 3.5, which is simply scary.
The net profit is not that high, less than 40 million in February and more than 50 million in March.
Not worth a...
Uh, it seems that it's getting faster than Dog Brother?
That's worth mentioning.
Anyway, the speed of making money is exaggerated.
What’s even more exaggerated is the expansion speed of Wangting Entertainment.
From the Weibo explosion to today, Wangting Entertainment has recruited 1,736 new anchors across the country.
275 online anchors are scattered in the four major branches of the Imperial Capital, Magic City, Star City, and Shenzhen Stock Exchange.
1,461 offline anchors are distributed across the country, with their own live broadcast equipment, and signed a step-by-step sharing contract without a guaranteed salary.
Just this is all the result of sifting through two rounds.
I will definitely not want to use the bad guys and jujubes, and I will not sign offline without any cost.
The new anchor has good quality, but it has completely changed to the Gu-raising mode. You can simply throw some resources and broadcast it if you can. If you can't broadcast it, you can live a life of your own.
The most ruthless thing is the non-compete agreement and liquidated damages issued by the Operations Department. If you cannot broadcast it, you can only change your career. You will definitely not be able to go to other guilds.
This is a normal company business behavior, and Wang Yan didn't interfere, so he let them do it.
At this point, Wangting Entertainment has reached the top of a live broadcast agency.
The first choice for newcomers is basically Wangting Entertainment, which is so well-known. 100 new anchors sign contracts every day, and those who cannot sign will be diverted to other guilds.
Wang Siming didn’t have this influence when he was having a bear last year - all the publicity was added together, how many times have he reposted it in total?
The popularity is not of the same level at all.
Therefore, the biggest trouble of Wangting Entertainment now is that there are not enough people and too many jobs.
The overtime level is simply outrageous. Do you believe that half of the operation staff sleep directly in the office?
Fortunately, the overtime pay is given to the place, which ensures efficiency.
However, Wang Yunxi can settle the small matters of daily business, but he really can't stand the remaining big things.
The first thing is financing negotiations.
The ubiquitous Sequoia, the killing Ah Li, the undisputed pain news... The top 20 investment capital and industry tycoons in the Internet have made an appointment to visit.
The second thing is platform integration.
To be continued...