"Some IPs may be very popular, but they are too artistic and not suitable for commercialization, so we won't give priority to it."

Qian Yong said seriously: "Everyone mainly uses clothing and stationery. The average customer price of stationery is 20 to 30. 80% of the consumer group are women, and 60% are under the age of 18, and generally primary and secondary school students."

"If there are more male characters in an IP, the female fan base will be large, such as the peripheral products of "Love and Producer", which are very popular."

Chen Feng asked: "What is the profit margin?"

"Because there is a minimum loss of 15%-20% gross profit, plus the genuine commission and margin are mixed..."

"About twelve percent!"

Afraid that Chen Feng, the investor, was disliked, so he quickly added: "If you have an authentic IP of 600,000 yuan, as long as you operate well, sales of 10 million yuan per year will definitely not be a problem!"

Chen Feng waved his hand and said nonsense. Can I still lose money if I have a choice for you?

The two-dimensional trends have their own advantages. The commercialization of B station is mainly used to monetize content by monetizing content. Secretly engage with Taobao, cooperate in its own ip and commercial operation, up and main content e-commerce, etc., and extend the industrial chain to the downstream.

Vertical e-commerce companies such as Dimension Warehouse develop and sell derivatives based on IP authorization, but the main channel is still online sales, as for offline stores...

After hearing Chen Feng's question, Qian Yong explained: "In the past few years, the anime physical store has basically been completely clear after several rounds of reshuffle. Even if the so-called flashes appear at present, it will cost at least 400,000 to 500,000 yuan to be decorated alone, and the threshold is too high."

"There is another new way of playing only for trendy toys. Their principle is to try not to suppress goods. After all, trendy toys are valuable in limited editions. Anything that exists in the warehouse will definitely be unsold."

"Lease a large warehouse, get goods through various channels, and then directly dismantle the boxes..."

Chen Feng enjoys the process of chatting with veteran players, especially as an investor, the other party can truthfully state many questions. Maybe a sentence is a bloody and tearful history of years of hard work.

50 million yuan of 20% of the shares are invested, integrating the second dimension into the future business territory of Chaoren!

Sending Qian Yong away is not only for Liu Pengyaya, but also for the first step to lay out the future IP trend. Call Ding Wei, in addition to establishing good relationships with fashion Vs, the animation industry should also be constantly concerned.

Don't think too smart about consumers.

If you say brainwashing, you will definitely be scolded.

Then change the word...

Cultivate user habits?

Holding a bunch of plastic things, saving money even spending money on the bank, do you tell him about the cost-effectiveness of such a person?

Take a shower and go to bed!

In addition to the ones written in the criminal law, the most profitable transactions in the world are hype brand premiums.

Thinking of this, he called Li Nanjun and ordered: "Fly a trip to the United States as soon as possible and go to Funko to discuss long-term cooperation."

Li Nanjun smiled and said confidently: "I have contacted the docking person, I'm just waiting for your words."

Chen Feng was stunned. Did he learn to answer quickly?

funko is a derivatives company famous for its square-headed dolls. Last year's financial report showed that it sold 100 million!

More than 1,000 authorized, from Marvel DC superheroes to NBA stars and European and American singers, the profit margin is as high as 20%. There are 25,000 stores across the United States, and it is a perfect money printing machine.

"Boss, I think it's a waste to put the 2D into the trendy people?"

Li Nanjun said seriously: "It is definitely a 100 billion market, and it has even more potential than trendy culture. We..."

Chen Feng nodded and pondered for a moment: "I understand what you mean, but the main problem is not online, so you still have to set up offline stores!"

"I haven't seen Lao Hong lately, I'm almost crazy?"

Li Nanjun laughed, "Oh, there's no way, the company's cash flow is also a worry."

One billion is spent every month, and all kinds of buying, no matter how many thousand square meters or hundreds square meters, as long as the boss is targeted...

Take them all!

When I first thought it was fixed asset investment, I now realized...

"Take it slow." Chen Feng said helplessly: "You have to eat rice one bite at a time."

"Funko    The IPs in his hands, in addition to common films, TV series, animation and games, also have many music and sports authorizations. I think this is the most promising future."

"The broad IP foundation is also completely separated from the so-called AG circle and can attract a wider audience. It is said that it is not ordinary derivatives, but the center that links all trend cultures."

Chen Feng curled his lips, you are too sluggish about the desire to survive in a listed company!

Your family not only sells dolls, but before they go public, they secretly acquire a fashion jewelry company, mainly backpacks, handbags, wallets and various accessories.

Although it seems that there is no correlation in terms of category, both rely on IPs to sell goods, not to mention that before it was acquired, there were IP partners such as Disney, Marvel, Star Wars, and Pokémon.

Who would let go of this potential stock?

Thinking about the future, you must plan the game industry, which is the nature of a large group.

Look at Lego, who is shameless to launch more than 30 mobile games, such as "Lego: Batman", "Lego: Star Wars", "Lego: Harry Potter"...

Of course, original IP is difficult to reach the sky. Just like doing scientific experiments, even Hollywood is unwilling to play. It would rather spend money to buy copyright directly, after all, it has been verified by the market.

Especially for the influence IP that is well-known to all women and children, you can easily get some special effects to harvest leeks all over the world.

Thinking of this, I sighed slightly. Li Nanjun was right, the second dimension alone was a big vent.

But I can't eat a fat man in one bite, so I can only deploy traffic first, open up online and offline channels, and try Liu Pengyaya...

Isn’t there another Hu Fang?

It is said that governing a big country is like cooking a small fresh food.

In Shen Feng's opinion, the trillion-dollar boss is like a gardener.

Plant seedlings in the east and seeds in the west.

After the rain and dew are mixed,

See who can sprout first?

After all, there are a few who grow into towering trees, but other flowers and plants will not be wasted. What does it mean to be able to enjoy the shade by leaning on a big tree?

A deeper understanding of the importance of the so-called ecology is definitely a brief balance reached in the evolution of nature over the billions of years.

Individuals must have interdependent and mutually restrictive relationships. No one is disliked by anyone, and no one should take themselves too seriously.

It's like the Serengeti prairie, lions eat wildebeests... wildebeests eat grass... grass eats lions... and finally eats lions...

Not to mention Alibaba and Tencent in China, many of the dividends come from regional protection, look at Huawei.

Huawei can become stronger and bigger overseas, and it is so awesome that even the United States must take action to curb. The most important advantage is to create a healthy development ecological chain.

This is also what Lao Ma and Xiao Ma are working tirelessly.
Chapter completed!