Chen Feng curled his lips. Is this kind of routine again?

Many consumers are very cheap nowadays. The more the so-called limited edition, the unique ones are all the merchants’ gimmicks.

Are you a non-renewable diamond jade?

Hu Fang drank the wine and sighed: "I only realized what Heineken, Budweiser, Carlsberg, Qingdao, Yanjing, Snowflakes..."

"Sorry, I'm not targeting a certain brand, but everyone is rubbish!"

"It's all light and has no aftertaste, let alone the feeling of peeing after the temperature rises. Any argument about which one is better is a waste of time!"

Chen Feng was stunned. Drinking to make the cowardly brave. Is this kid drunk?

"To give the simplest analogy, if there is a difference between industrial lager beer from 60 to 65 points, the corresponding craft Al is the difference between 65 and 99 points."

"Fruit, soda, milk, coffee, honey and even chocolate, chili, sour vinegar flavors... The world of crafts has never lacked strange coffee. There is nothing that can't be drunk, only unexpected!"

"You can't imagine the huge gap between a beer, style, taste, material, and alcohol. Once you try it, you will have no motivation to tell whether it is better to be a Ha beer or a Qingdao stick..."

Edward nodded and continued, "I feel that drinking craft is not a deliberate act of pretending. For example, if industrial beer, wine and whiskey are pop music, it has a wide audience and is well known."

"That craft beer is jazz hip-hop, more niche and free and casual."

"A classic of true wine and crafts are as rigorous and beautiful as classical music. Every cup you drink will take time to learn because you want to experience it more deeply, and finally find the taste you like."

Keer raised his wine glass again and smiled, "So no one needs to look down on anyone. It's enough to please himself, why should we despise it?"

Hu Fang was very excited today. He stood up and went out, carefully brought a box back, and said mysteriously: "Show you the real good things!"

"This is..." Edward said in surprise: "Dave Dave!"

"Recognize the goods!" Hu Fang raised his thumb and introduced: "Each bottle is priced at 20,000 US dollars, with an alcohol content of up to 29%. It has been aged in 1994. Twenty years later, the beer will be launched and the circulation is only 12 bottles."

"This is the second most expensive world. The boss is Cantilion Don Quixote Beer, which sells for up to 30,000 euros, ranking first in the world beer list."

Finally, he took out four bottles and said with a slight smile: "The treasure of the store is not allowed to be drunk. This is Carlsberg antique Jack Bousson. It is 400 US dollars per bottle, and it is limited to 20,000 yuan per year. I treat you today!"

Chen Feng was also drunk, and the bitch was just pretentious. He poured it into the wine glass and it was very clear and golden, with sparse and delicate hop foam, silky and pure taste, citrus, and yeast with a faint fragrance...

Before leaving, I packed a few boxes of what I like, and went back to put them in the refrigerator to drink slowly.

The next day, I met Qian Yong, the founder of Dimension Warehouse, who is the largest vertical e-commerce platform for 2D derivatives in China.

"Others who understand the two-dimensional world do not have much background in vertical e-commerce. After all, I at least came from Vipshop."

Chen Feng looked at Qian Yong, a fat man with black-rimmed glasses and a pretty good appearance, and a perfect template for a otakus.

Doing a 2D e-commerce sounds a bit simple, but it is not easy to do. In addition to understanding the operation of vertical e-commerce, you also need to have a deep understanding of the 2D culture, otherwise picky anime fans will never buy it.

It depends on the founder's genetic background. This fat man has been with Vipshop and NetEase for many years and is well aware of the e-commerce strategy.

"Thanks to my experience working at Vipshop, I have seen the possibility of segmented vertical e-commerce leading to stand out from the competitive red ocean."

Qian Yong showed a kind of honest smile and said, "For example, the beauty of beauty in beauty in beauty and clothing, the most successful Miya Baby in maternal and child products is Chen Zong's million-winner."

Chen Feng waved his hand with a smile, asked the secretary to send cat shit coffee, and signaled the other party to continue.

"Last year, the number of core 2D users exceeded 70 million, and the number of pan-2D users exceeded 200 million!"

Qian Yong gradually said excitedly: "At present, our most profitable categories are clothing and figures. The overall average customer unit price is about 180 yuan, and the average annual consumption of one user is 2,000 yuan."

"The main partner and purchase channel are toy manufacturers. They will cooperate with animation brands and obtain IP authorization as soon as possible to design and produce..."

"The key to dimensional warehouses is to open up traffic portals for merchants and be able to accurately acquire 2D users without having to buy direct trains and traffic on Taobao..."

"The products provided have been reviewed by the second-dimensional in-depth player review before they can be put on the shelves. The product selection is standardized to ensure the quality of the product, and the quality is used as the label..."

"There are at least 2,000 new registered users every day, with a daily active users exceeding 60,000, and the repeated purchase rate is as high as 30%...."

"The partners include NetEase, Qin Shimingyue, Wandae, Tencent..."

Chen Feng nodded secretly, saying that he is a senior entrepreneur and understands what investors like to hear the most. The story is indeed moving.

This project has completed a round of A investment of 20 million yuan, with a valuation of 200 million yuan. There are several models of 2D e-commerce: one is to be an agent of genuine peripheral derivatives; the other is to develop and sell derivatives based on IP authorization; the third is to sell overseas shopping figures, models and other products.

I heard that last month they launched a so-called Pili headband, which was in stock with 3,000 pieces, and instantly sold out.

Above the second-dimensional trend, different projects choose different monetization paths. In Shen Feng’s view, competing for IP is the key.

Because the content producer is at the top of the industrial chain, it works with the midstream channel issuers and downstream derivatives producers and sellers to form a complete industrial chain.

Especially as the industry's copyright awareness becomes stronger and stronger, brands that stand out from the blue ocean must regard IP reserves as the biggest killer weapon in the future.

"We have more than 100 IPs at home and abroad, design and develop more than 60,000 Skus, and have 30 sub-categories!"

Qian Yong took out the information and confidently showed it: "High-quality IP is not only exclusive to large companies, but also has the opportunity to obtain genuine authorization with sincerity!"

"The most impressive thing is the negotiations with Hatsune Miku back then, which were definitely full of twists and turns."

"The first time I was decisively rejected was because the strength of the two sides was too disparate. After all, we were just a grass-roots team at that time."

"To be fair, I really haven't achieved this level. If I cooperate with others in the clothing category, if I do, I will definitely choose an international giant like Uniqlo."

"Later, the team did not give up. They bit the bullet and showed their shameless and fearless spirit. Finally, they impressed the other party and were authorized, which was the biggest pot of gold we made!"

Chen Feng laughed, I like shameless entrepreneurs.

The development of 2D peripheral products has its own characteristics. The original intention of users to purchase products is based on their love for a certain IP or sub-sector field and their desire for quality is extremely high.

Whether it can be recognized by users has a great impact on the copyright owner's own IP image. Therefore, the copyright owner is often very cautious when choosing a cooperative midstream and downstream company.

"Of course, there are many shops that bully customers everywhere. For example, Hatsune Miku's image of taking onions is very down-to-earth in the eyes of Chinese people, but fans in the island country do not agree with it and think that the goddess's tall image is low, so there is no way."

"Fortunately, with the success of domestic animations such as "Qin Shi Ming Yue" and "Full-time Master", the domestic original IP with higher cultural compatibility has begun to be sought after. In the past two years, 90% of our hands are domestic originals, and it is easier to cooperate."

Chen Feng was waiting for this sentence. The reason why he chose this fat man was the first to supplement the ecological chain for the trendy people. Another important purpose was to open up the Ren and Du meridians for Liu Peng and Yaya!

Whether an IP can achieve considerable sales conversion will definitely test the manufacturer's grasp of IP value and product design and development capabilities. There are countless IPs at home and abroad, but only a handful of them have the ability to convert consumption.

In addition, the update elimination frequency is too fast and its vitality is limited. Except for classics such as Disney and Marvel, which can make money every day, the rest are all one-day tours.
Chapter completed!