Any Internet company, whether giants or small shrimps, needs to constantly study changes in demand from all parties in the industry. Suppliers, brands, audiences, competitors...

Observe all changes at all times, and combine them with big data technology, you will naturally know at what time and what you should do.

Seeing that the boss was silent, Song Yun tentatively said: "Do you want to go into the buyer model in the future?"

Chen Feng was stunned and said curiously: "Tell me what you think."

Song Yun took a deep breath and sorted out her ideas: "The so-called thousands of trendy brands are mainly about how to brainwash consumers, cultivate consumption habits, and make them recognize our recommendations."

"So in the future, we will face two choices: one is to cooperate with well-known brands, we will go out to stores and services, and they will offer products and brand premiums. It is easier in the early stage, but the initiative is..."

"The second way is to cultivate professional buyers yourself and purchase designers' works based on the taste of trendy people. Of course, it is not limited to the small group of famous people, but also to explore more newcomers with potential."

Chen Feng fell into deep thought. Lao Song was right. Don’t look at how busy he was in the early stage. After all, a trendy platform community has its core competitiveness as a trendy brand!

A well-known brand is equivalent to a Via Li Jiaqi, and it has a lot of traffic!

"Buyer stores must have much better sales performance than traditional stores, but this sales model is still in the exploratory stage in China, especially with only a handful of truly professional and visionary buyers."

"Those who have done more successfully are also seeking transformation, such as cooperating with local designers, trying to sell goods in Internet celebrities, and creating their own brands..."

"But I encountered many pitfalls, such as unstable supply chains, derailment of design concepts from the market, the works of localized niche designers are not cost-effective, and consumers do not agree with the value of the product."

Song Yun took a sip of coffee and continued: "I think the most critical issue is four words: not professional enough!"

"Newcomer buyers like to buy clothes according to their preferences, regard their needs as customers' needs, and lack formal training."

"Like internet celebrities, they seem to be incredible and travel around major shows all day long, but they are actually very miserable behind them!"

"Before each departure to purchase, the procurement budget assigned to each brand must be calculated, and then from the sales data analysis of the previous quarter, the best-selling styles, sizes, and colors must be determined..."

"In addition to existing cooperative brands, we must continue to expand new brands, conduct various market research, pay attention to new and emerging designers, and run around different show venues every day..."

"The busiest thing that must be beaten away all over the world, today Paris, tomorrow New York, and the day after tomorrow in Milan..."

"Thank you hard and the second is the most stressful one. Funds are the ones that need to be bought out in advance, and once they cannot be sold..."

Chen Feng nodded, this is the biggest moat.

Fashionable brands are different from traditional ones. As long as you misunderstand it, you can't sell one!

Thinking of this, he ordered: "The buyer's time to let go, I will let Xiao Wenzi worry about it, after all, luxury time is more professional."

"In the next two steps, Lao Hong will accelerate the expansion of offline stores. All first- and second-tier cities must have physical stores of trendy people in all first- and second-tier cities in three months..."

"How hard you work to integrate all resources into place, whether in technology or service, the highest standards are required!"

Chen Feng looked at Lao Song full of fighting spirit and encouraged him: "I asked Edward to talk about foreign big brands, but in the future, I will focus on national trends. When all the preparations are ready, I will personally contact the well-known manager."

"Boss, don't worry." Song Yun stood up and said confidently: "Leave it to me!"

Chen Feng looked at the back of walking with the wind and was secretly funny. The woman was so awesome when she was hard.

Now the time is not right. When all online and offline are integrated, there are still chips to negotiate with the so-called trendy brands. After all, many people are all art-playing, and it may not be easy to spend money.

The reason why we choose the national trend is to look at Supreme. It was once regarded as a top trend brand, but it is getting further and further on the road of self-death. Various low-quality counterfeits and endless A-to-be-made goods are basically dead in China.

Supreme, which has been cool for decades, has completely become a local thriller after Weibo, Douyin, and B.C.

Especially claimed that everything can be supreme, all kinds of aunts dance and homeless people smirk, and the divine song with a strong sense of rhythm, it feels so exciting.

You should know that the brand premium in the European and American markets is absolutely shocking. The cheapest T-shirts and sweatshirts are RMB 3415 and RMB 6568.

Stools, hot water bags, ashtrays, and even tiles with logos are in short supply, and they have been fried to thousands!

The most awesome thing was a few months ago, when Supreme's logo was printed on the front page of the New York Post, and more than 200,000 newspapers were instantly sold out. It turned out that the newspaper worth $1 was hyped by scalpers forty times.

Drunk!

That year, Gai entered the finals with the first voting for the audience. During the performance, he suddenly took out a supreme money-spraying gun and sprayed it into the sky. In an instant, the atmosphere in the whole audience led to the peak.

There is hip-hop throughout the season, and Supreme is not given a penny, but the shadow has never stopped. Especially for Kris Wu, who is known as the number one loyal fan in the country, you can see different combinations of items in each episode.

Even if you are so arrogant, unfortunately people don’t buy it at all. You can basically not buy it in China, and it is difficult for die-hard fans to grab one even when they go abroad. There are even reports that Chinese people will be discriminated against by clerks on the Internet.

Financial gossip women often joke: If you go to the fashion shopping areas of major cities, pay attention to the trendy men and women coming and going. As long as you wear supreme, eight out of ten are genuine A-products, and there are two left with 100% Taobao tail orders.

Not to mention ordinary people who eat melons, even little celebrities can only wear fake shoes!

The huge anti-supreme spontaneously established. First, it started to fight against loyal fans in various ways, but later no one could tell anyone, so it was even more ruthless.

Are you awesome?

Pretending to be high all day long?

no problem,

I will completely play you with rustle!

A spark can start a prairie fire, and more and more people who are eating melons participate in it, and they continue to perform secondary interpretation and deconstruct, making Supreme's original high-end brand culture completely ruined.

The final shot was last month. The Samsung Galaxy A8s mobile phone launch conference announced that it would reach a strategic brand partnership with Supreme, and kept saying that this was Supreme's first debut in China.

As a result, he was slapped in the face in an instant. After a long time of cooperation, he was only Supreme                                                                                                                                                                                                                                                 

Are you dead or not!

Thinking of this, Chen Feng laughed silently. He had no interest in the so-called trendy brands, and was purely engaged in business.

The z era is a true trillion-dollar market that even determines the future consumption trend. The two giants are desperately planning, and even Brother Ma is in anxiety. How can the future trillion-dollar boss take it lightly?
Chapter completed!