Ding Wei took out the list of sorted out and said, "This is the top 100 trendy media official account."

Chen Feng took the list and soon found a familiar name and said, "Su Mang?"

"Yes, it's the former devil in Bazaar!" Ding Wei smiled and said, "The new media that made a comeback after leaving the job."

Chen Feng showed a hint of smiling but not smiling. This old lady is not simple, she is known as the king of hair washing in the entertainment industry.

"There are 10-person teams stationed in Los Angeles, the birthplace of trend culture. Others want to make breakthroughs from brand stories, but her fashion research club hopes to focus on short videos and use images to present La's first-hand trend information."

Ding Wei saw the boss’s thoughts and smiled: “Last year I started a variety show called the Fashion Brand Study Club, but no one watched it.”

"This year I spent money and started another slow variety show called trend partner with iQiyi, which brought Wu Yifan, Pan Weibo and Yang Tianbao, and the reputation was just that."

"Trendy accounts are roughly divided into five categories: comprehensive information, trendy culture, trendy shoes, trendy matches, and trendy things."

"Comprehensive information mainly releases the latest news and popular information in the trend circle, while trend culture focuses more on interpreting trend culture and telling the story behind the trend..."

"Trendy shoes, trendy and trendy public accounts are more vertical and focused, especially trendy shoes, including new products released, unboxing, and one-stop review. Trendy and trendy shoes revolve around clothing, explain outfits, and spread trendy brand information..."

"Trendy items include all trendy goods other than trendy shoes and fashion clothes, such as tattoos, accessories, hairstyles, figures, model toys..."

Ding Wei talked happily: "Analysis of data on postings by various trendy accounts, trendy shoes and comprehensive postings are the most active. The average monthly number of postings for a single account reaches 80, but the communication effect is not outstanding."

"On the contrary, it is cultural. Although the number of posts per month is only half of the former, its communication effect is the best. The average number of readings for a single article is as high as 23,182, far exceeding other trendy public accounts."

"The official account of Fashion Shoes uses the most videos, and uses videos to intuitively introduce new product releases, or fully display the entire process of sneaker evaluation, improving the professionalism, authenticity and credibility of the evaluation articles."

"For example, last month's article with the title "What brand is the sst shirt that swept the rap circle overnight? The article inserts a video of Theo wearing a sst shirt at the music festival rap. It not only strengthens the image of the ss brand, but also combines T-shirts with trendy people, rap and other elements through videos, and the effect is very good."

Chen Feng browsed the report and read 175 articles last month that had been reading 100,000 articles, accounting for 2.4%. The most frequent words are related to shoes, such as aj, yeezy, nike, sneakers, white shoes...

There is no way. When it comes to trends, shoes can always avoid topics and can always catch readers' attention as soon as possible.

As for monetization, it is still an old routine. It relies on big brand advertising at the head, and brings goods at the waist, and creates a small e-commerce company with awesomeness.

He quickly selected more than a dozen potential targets and ordered Ding Wei to say, "Communicate with them as soon as possible, wait for the trendy people to go online, and smash the advertisements and promote them!"

Seeing Ding Wei leave, there was no way, consumers just need to brainwash.

What trend?

Didn’t you bombard it with money?

Overwhelming advertising,

Trying to find celebrities to support their stinky feet,

Finally, I'll get some limited edition

Cross-border co-branding design from time to time,

What technical content is there?

Chen Feng stood up and came to the huge floor-to-ceiling window. Seeing the crowds, the biggest competitor of the trendy people in the future should be...

yoho!

The online and offline integrated trend marketing platform with media retail activities as a carrier,

It has held a global trend carnival for six consecutive years, claiming to gather more than 150 world-class brands.

Several mainstream trendy media under its umbrella,

Founder Liang Chao publicly stated today that every first- and second-tier city will open a yoho!store, with each store at least 5,000 square meters.

Just raised $200 million in e-round?

Plan to go public in the following year?

Chen Feng smiled, is it another Zhihu?

The trillion-dollar boss likes to intercept the fool!

Less than two months after it was launched, the structure of the trendy man was built, allowing Tiejun to deploy stores in first- and second-tier cities, and Lao Song's operation details...

After Wanli Media officially succeeds in backdoor acquisition,

Hehehehe!

Since he was locked in his biggest competitor, he took Lao Song out and came to the flagship store in yoho, Beijing for on-site inspection.

The sign is very large, with two small shops on both sides of the front entrance, and a small cafe on the left, but only lattes and American styles are provided, plus some small desserts.

On the right is a food life, selling some green plants, street paintings, and everything is mixed.

"I heard that the flagship store is the manager of wonderwall, the famous space design master of island countries, Masato Katayama." Song Yun followed the boss and whispered: "Bape      Store, Uniqlo is all made by him."

Chen Feng nodded and looked around, simple and generous. I have to say that the details and aesthetics of the island country are indeed good.

It is opposite a y-shaped staircase, connecting two upper and lower floors. It is known as 5,000 square meters, one underground floor and two above ground floor. First, go to the underground floor, various street-style trendy brands, and even tattoo experience areas.

The hall mainly displays the latest national trend brands and its own designer brands. Going up is bape, boy      london, vetements international high-end trendy brands...

"Look here!" Song Yun pointed to a mirror screen about 40mm high and explained: "There is a piece above all the shelves here. Without any operation, the mirror screen is about the introduction of the brand and the display of new products."

After Chen Feng looked around, he found that the clothes on the smart shelf had no labels. According to the guide video played continuously on the LED screen, the customer took off the clothes directly and scanned them. The screen would display all the information about the clothes.

In addition to the price, existing size, what other clothing have consumers who have even selected this dress?

Every time a consumer picks up and tries up the purchase behavior data, it will be entered into the background as a direct basis for displaying the shelves and inventory adjustments.

Not only efficient, but also quite pretentious.

Song Yun deliberately chose two pieces of clothes and came to the fitting room to hand them over to the shopping guide. The iPad at the door will show the current usage of the fitting room. The shopping guide will enter the clothes against the left side of the entrance of the fitting room, and the information will appear directly on the mirror in the fitting room.

When I changed my clothes, I found that I needed to change the size and code, so I directly pressed the screen to call. The iPad in the shopping guide outside received the message immediately and took it in immediately.

There is not even a cashier. Each shopping guide is a delivery site. You can choose the stock app and scan the WeChat mini program to settle. If the product is temporarily out of stock, you can also choose to deliver it to your door.

Chen Feng nodded secretly, trends and trends vary from person to person, but the service is quite in place and there is no shopping pressure. It is very good for audiences who advocate freedom and ease.

After returning to the company after inspection, Song Yun analyzed: "I think Liang Chao's success lies in choosing to separate the original e-commerce channel from the magazine business early and establish Youhuo.com."

"Then for the same consumer group, the relatively independent Yoho Fashion Network and Youhuo Network are interconnected to form a benign industrial closed loop. The consumption data captured by the platform has become a weather vane for magazine content again, forming a virtuous cycle."

Chen Feng nodded, this is the power of big data!
Chapter completed!