Chapter 169
Of course it is just the beginning.
Also constrained by the characteristics of personalized audiences and niche circles, niche clothing currently faces problems such as low market concentration, slow customer acquisition, high requirements for clothing customization, and output and quality that cannot keep up with market demand.
According to Chen Feng's understanding, first of all, the audience corresponding to the subculture, and for the corresponding subculture and the corresponding circle, they often have a stronger sense of identity and belonging.
The Hanfu circles are called each other as comrades, taken from the "Book of Songs" with the comrades with the son,
Lo skirt lovers are called lo girls,
The girl in school uniform is a jk party,
The second dimension claims to be cos...
This makes the core consumers of niche clothing have a strong brand awareness and are very sensitive to issues such as layout and standards. The most prominent manifestation is that they emphasize the dispute between Shanzheng.
The so-called copycat in the niche clothing market refers to a store that does not make original designs, plagiarizes or imitates original store styles.
Since copycats often only require simple tools such as sewing machine fabrics to start construction, they can use several vests to engage in guerrilla warfare with genuine stores.
After the original store is launched, the mountain store will immediately win by lower prices, attracting consumers who are unknown or want to save money.
The counterfeits are rampant, and not only the store owners are unhappy, but also the loyal fans who buy genuine versions. They save money and wait for several months. Why can you shameless pangolins enjoy the same treatment as me?
There are often grand scenes of Li Kui meeting Li Gui and pointing at his nose to curse the streets.
Although it is very low, it is enough to see that for true fans in the circle, genuine version has become a kind of belief. Strong spontaneous belief has also enabled genuine store owners to gain a stable consumer group, and originality is the greatest competitiveness.
Of course, contempt chains exist everywhere, and there is the contempt of orthodox Hanfu in the Hanfu circle for improved Hanfu, and the contempt of Song and Ming clothing for Wei, Jin and Tang dynasties...
For example, the famous fairy-man family is divided into two-piece chest-length skirt and Wei and Jin style. Due to its untextured shape, it is criticized for not being called Hanfu. It is just a good-looking dress created by merchants, and can only be called immortalfu!
The jk uniform and the lo skirt have a verbal battle between Japanese cards and national cards. In the end, it is still the question of who is more expensive and who is cheap.
The price of daily lo skirt cards is easy to buy more than 1,000 yuan, and the price is even more expensive than 10,000 yuan. The national cards are more approachable and can be enjoyable in just a few hundred yuan.
JK is available at the island branch of the birthplace and is not a school. The ones from famous schools are limited edition, and it is hard to find a skirt.
Chen Feng fell into deep thought. The blind box is very simple. Yaya and Liu Peng are original. Trendy shoes are not difficult. If you have money, you are the old man. You can pack it directly from the place of origin. At worst, you don’t make money and lose money in the early stage to make a lot of money.
As for original clothing...
Do you really have to build your own factory?
Chen Feng shook his head, really unwilling to plan a too heavy supply chain, especially clothing. He worked hard for a year and could imitate it with a glance.
Many new European brands of new models are not even allowed to be visited by Chinese people?
There is no way, China’s imitation is too awesome!
Call Lao Tudou up, after all, he is the leader of B station, so he must be clear about such things.
"Sailor suits are roughly divided into four types: Sapporo lace, Kanto lace, Kansai lace and Nagoya lace according to the shape of the collar. The skirts are divided into box pleats and wheel pleats..."
"Paired with a bow tie, the uniform bag is mixed, and a set of basic national brand style costs five or six hundred yuan, not counting shoes and socks..."
"If passers-by only want to play, it's enough, but it's only a basic operation for the JK party..."
"Open the wardrobe, a row of small skirts are arranged neatly in color, known as the Rainbow Team!"
After talking, Lao Tudou finished talking, looking at the boss's smile, he quickly tried to cover up Miqian: "It's all heard from my friends!"
Chen Feng laughed loudly, watching the various pretending ladies in the video, and they also need to match different accessories according to the skirts of different colors.
What's even more terrifying is that the speed of launching new products and resales is invincible, and some people below complain:
The cute models will expire, and new products will continue to be available!
Lao Tudou saw the boss's thoughts and gave advice: "It's the most awesome island country. First-hand schools require student ID to buy it. Dead fans can only buy some second-hand ones online. You can go there and spend money to buy it."
Chen Feng's eyes lit up, and he was insightful!
This group of people are similar to those who play with shoes. It doesn’t matter whether they are second-hand or second-hand, as long as they can show off.
Send old potatoes away, call Song Yun up, and arrange for someone to go to the island country to receive goods. It is best to find a fixed second-hand supplier.
At that time, we will specially open two sections, Lo skirt and JK party, genuine original, cost-price sales, see if the loyal fans come?
The road ahead is very clear. Alibaba focuses on e-commerce, Tencent specializes in social networking, Meituan is running errands, Didi is picking up people, Toutiao plays and distribution...
There are giants that cannot be avoided in several major fields. It is too stupid to fight head-on, so it is better to save the country on a curve.
The flow matrix is very suitable for you. With a golden finger, you can break the surface with the minimum force. A spark can start a prairie fire. Are you not a giant monopoly?
Brother, let you see what it means:
A trickle of water can also form a sea!
Thinking of this, Chen Feng couldn't help but smile knowingly. This is also the key to living in peace with several giants. There is so much money in the world, it is impossible for you to make all of you all, right?
Especially Tencent, as long as it can help make money, the traffic will be huge.
No matter how strong Alibaba is, isn’t it just shouting to maintain ecological diversity all day long?
I'm the most beautiful boy!
Chen Feng lay comfortably on the massage chair and opened the Mysterious Lord. His fans officially exceeded 20 million, and the opening rate was 100%.
I don’t know if Brother Xiaolong feels sad when he sees it?
Not to mention WeChat’s 50% points, even if you plan to score 30% points in the future, the Mysterious Lord can contribute more than one billion yuan if he lies still.
Good guy,...
Have I been fucked by penguins?
In the afternoon, I followed Keer to the International Trade Center and looked at the magnificent ingredient supermarket in front of me, all kinds of things were available.
Looking up, Chen Feng said, "It's really delicious?"
"Yes, it's really pure and natural delicacy!" Keer said proudly: "Is it awesome?"
Chen Feng curled his lips and said nonsense. I'm not awesome if I spend millions of money in a supermarket?
A simple turn around, except for the top channels, there are no other things, and it is not easy to achieve success in a short period of time. Chen Feng said satisfied: "It's worthy of being a foodie, not bad."
"Hmph!" Keer finally got recognition and said excitedly: "Immediately expand my new store and strive to cover several first-tier cities in half a year."
"She Shi members can enjoy the lowest discount, and have priority reservation rights for private ingredients, and even go-to-door service for private cars..."
"I also contacted many well-known chefs to hold food sharing sessions regularly, and top red wine recommendations..."
"Two years at most!"
Chapter completed!