"Comrade?"

Chen Feng looked at Li Wei in front of him and nodded, "The name is good."

After hearing the big guy’s approval with his own ears, Li Wei said excitedly: “Last year, the consumer population exceeded 2 million, and the scale exceeded 2 billion. Today it can increase by at least three times!”

"The emphasis on traditional culture has been raised to a new height for generations. The influence of the educational wave brought by the rich people has gradually expanded. They have sent their children to wear Hanfu and entered private schools. Hanfu is not only a kind of clothing, but also a carrier of traditional culture..."

"Especially high customer unit price, high gross profit margin, high repurchase rate, high repurchase rate and high growth rate..."

Chen Feng watched Li Wei talk, and there were seven or eight Hanfu apps on the market, and finally locked in this guy. He was one of the fewest group of veteran players and had a good reputation in the circle.

The more Li Wei talked, the less confident he became. He had met many investors, but he had never felt as oppressed as Chen Feng!

This is the legendary master!

"Originally, we were the first in the industry, but last year, Huaxia and Gutao entered the market, and behind them were the wealthy Alibaba and Huya, so..."

Li Wei could only tell the truth: "The data in the past two months are not very good."

Chen Feng nodded. This kind of thing is too normal. Who can’t use money to smash it?

"We have reached a cooperative relationship with Xu Jiao, who is the actor who plays Stephen Chow's daughter." Li Wei quickly rescued herself: "She is not only the image spokesperson for the Zhiyuji brand, but also participates in the design team to provide advice."

Chen Feng has seen industry research and it is not cheap to play Hanfu!

There are hundreds of dollars, thousands of dollars, and the most awesome ones are tens of thousands. Currently, sales models are mostly small batch mass production, pre-sales and deposit payments.

The length of shipment depends on the complexity of the style and the processing ability of the merchant’s supply chain. The best-selling brands can win in fierce competition, largely because they can quickly respond to consumer needs and ensure product technology.

To put it bluntly, I still have money.

Fortunately, there is no representative brand with high national awareness in the market. Getting cash flow through opening an online store is the way for most merchants to play.

However, Taobao’s disadvantage is that it cannot raise prices and has low profits. It is becoming increasingly difficult for large platforms to obtain traffic, and physical retail channels will become a future development trend.

"I think the Hanfu Experience Hall will definitely become a popular place for young women to spend weekends, and non-Hanfu fans or consumers who have no ability to buy can also get the opportunity to try it out."

Li Wei said seriously: "Pure rental and experience sales model, merchants use ancient style scenes to decorate and provide venues and props for shooting. Consumers can wear Hanfu to come to the store to shoot..."

"A family purchases at least fifty sets, and the Hanfu material is thin and the wear rate of many people is high. This is another new way to promote sales..."

Chen Feng waved his hand and interrupted: "Sales don't matter, it's mainly how to obtain traffic?"

Li Wei cheered up and opened the app and showed it: "Our main interface includes ancient style, check-in, publish, and news, and my five functions. Among them, ancient style includes two sections: "popular" and "follow"..."

"A large number of site activities are arranged horizontally at the top of popular pages, including lighting check-in, album production, auction, etc. Users can click on the corresponding topic and arrive at the participation interface..."

"Flip the page down and you can browse the pictures and videos you are interested in. Follow the section and show the content of the account you have followed..."

"Especially when checking in, we will regularly share places suitable for comrades to take photos and gather together, such as Huangpu Ancient Port, Shawan Ancient Town, etc. We collect user portraits through check-in scenes, and use rewards to collect benefits, and use geopolitical + interesting relationships to promote dating and interaction..."

In Shen Feng's view, Hanfu was found more than ten years ago, and it was only in the past two years that it was pushed to an unprecedented level. To put it bluntly, it is the huge changes brought about by the way of Hanfu spreading and audience attributes.

The so-called Hanfu fever is the victory of drama artists and short videos.

Last year's Hanfu Hot was once jokingly called by netizens: Children wearing bed sheets have grown up!

Heberdiger's prophecy was once again enforced: Consumerism is an important driving force in the process of subculture being incorporated into mainstream culture.

It quickly incorporates and transforms subcultural symbols that originally have marginality and circle identification functions into trafficable elements in mainstream culture.

When laying out Hanfu social networking, the first thing to do is to solve the positioning problem of who the user is. This affects subsequent issues such as product function development, communication methods, publicity channels, etc., and is the key to determining the platform pattern.

Thinking of this, Chen Feng spoke: ""If you want to divide up your comrades, Hanfu social software must at least bring value-added experience to users!"

"However, the existing products are almost simply and mechanically integrated into their interactive forms based on the Internet traces of the comrades. For example, your so-called most distinctive library function should be to copy the gameplay of the Lo circle, right?"

Li Wei was stunned for a moment. Could it be that the boss is a fellow man?

Chen Feng continued: "Instead of fighting hard on socializing, it is better to switch to tool-type products. If you can integrate picture recognition, e-commerce, face-changing functions, provide a one-stop experience of virtual dress-ups, and grass-planting shopping, it can better solve users' actual needs."

"As for the seemingly novel check-in mechanism, it is just to bring young people who are separated from geosociety back to their original place. But for most comrades, frequent gatherings will eliminate the particularity of the circle, and will destroy the dreamy feeling they pursue."

Staring at Li Wei, he said seriously: "Don't have a beautiful vision of becoming the next poison!"

"The scale of the sneaker industry is as high as 10 billion yuan, and the global market is gradually expanding. Although the Hanfu has grown rapidly, its magnitude is too different."

"What is the Lo circle, the Hanfu circle, and the voices of resisting price speculation are coming one after another. The difference in user consumption habits means that circle social networking will eventually go on different paths."

Just when Li Wei showed despair, Chen Feng suddenly smiled and said, "Let's do this, how about 20% of your equity?"

After completing the contract, Lao Song took away the happy Li Wei, Chen Feng stretched and completed another puzzle.

Blind boxes, trendy shoes, Hanfu...

A perfect three-pronged approach!

Thinking of picking up the latest report on lifestyles for post-90s youths, I have to say that last year was a cold winter with sparse momentum.

Compared with the consumption upgrades in 2017, the primary market has remained silent in 2019 and lacked industry-specific investment themes.

But under the seemingly calm capital, new user consumption behavior characteristics are driving the rapid development of various new business segments, creating new wealth and opportunities in corners outside the public's attention.

Hanfu, lo skirt, jk uniform...

The costume factions that once could not be called were gradually coming out of comic exhibitions, games, and cultural festivals as subcultures develop and grow...

Become the favorite of the 1990s and 190s.

It is even difficult for the post-80s generation to understand why some people pay for these wide-robed and big-sleeved ancient costumes?

Spend a lot of money on all kinds of layers of princess dresses?

Why do simple school uniforms make otaku obsessed with?

In my opinion, the young groups with labels such as the Internet indigenous people and the Z era are not only closer to the Internet, but also have stronger information acquisition capabilities compared to previous generations.
Chapter completed!