In a few words, Lu Yiqi could feel the complexity and immensity of Griffin's entire plan. He not only made full use of the competitive relationship between Nike and Adidas, but also fully utilized the momentum of the alliance. This was completely a dance on the tip of the knife.

After all, none of these negotiating opponents are fuel-efficient.

But the problem is that for the league, Lu Yiqi's weight is still not enough for Nike and Adidas, at least not enough for now.

As Lu Yiqi just said, he is just leading the team to the Super Bowl now. First, this does not mean winning the championship; second, this is just his first season. He still needs to continue to prove himself whether it is a meteor, a planet, or a star; third, he has not yet proved his market value.

Lu Yiqi does not know anything about business operations, but it does not mean he knows nothing.

Lu Yiqi smiled at Griffin, shook his head gently, with a little playfulness and helplessness, "I won't eat this set."

Simply put, if Griffin used this set of rhetoric to convince Lu Yiqi, he would not have been convinced, because the weight was still insufficient.

What's more, those old foxes?

Griffin blinked at Lu Yiqi and said proudly, "No, no, no, this coach, obviously, you are disconnected from the real world. I can guarantee that all your attention is focused on the game and you don't know what's going on outside, right? For example, the sales of Green Bay jerseys soared eleven times?"

Lu Yiqi looked confused.

Griffin smiled satisfied, "Sure enough, I know." But Griffin did not explain in depth, because he knew Lu Yiqi was not interested at all, so he simply concluded, "You know nothing about your own influence."

"...So, what do you mean is, I'm so popular?" Lu Yiqi really didn't feel real and started joking.

"Haha." Griffin couldn't help but clap his hands and laugh, "It's right to say that."

"Abstract, in recent times, a lot of things have happened inside and outside the league, and this has indeed continued to increase my bargaining chips in negotiations. Then, you topped the National League Championship; then, you showed your charm at the post-match press conference, and that words became the key to impressing Nike."

"Bang! The chemical reaction was born like this."

Griffin has entered the stage of summarizing the verbs, and in just three short sentences, it will all pass through the long, complex, difficult and difficult process in one sentence.

"Wait, wait." Lu Yiqi raised his hand to stop Griffin, "What happened to the post-match press conference? What did I say?"

Griffin burst into laughter again, "Nike likes you like this, real! Confidence! Strong! And he doesn't know where his charm lies."

Lu Yiqi rolled his eyes directly, "I know you have a crush on me, but I still expressed my refusal righteously. Can I speak directly?"

"Hey! Please don't gild your face randomly." Griffin protested strongly, but seeing Lu Yiqi ignoring his intentions at all. Griffin gave Lu Yiqi a middle finger to express his dissatisfaction, and then explained in detail, "It's the words about labels."

At the post-match press conference of the National League final, Lu Yiqi gave this answer in the face of a reporter's question about creating history:

“I hope people can see more than make history, I broke the definition and constraints of these labels and proved the true charm of competitive sports: anything is possible.”

This is Lu Yiqi's heartfelt truth. After the press conference, it successfully resonated countless times and once again attracted countless fans for Lu Yiqi:

People can feel the confidence and firmness emitted by Lu Yiqi from the inside out, as well as the calmness and calmness of being unstoppable and disgraceful. These words vividly interpret the charm of competitive sports. They created huge waves on social network platforms overnight, and the spread of dynamic pictures and texts was spread in a vast way.

"'Everything is possible', it's this attitude that touched Nike, perfectly fitting with their advertising slogans: Never let the boundaries of thoughts tie endless possibilities." Griffin explained in detail, "'Just do it (just-do-it)', Nike saw this sentence in you."

Before the National League final, Griffin had been dealing with Nike and Adidas for a long time. They did show some interest in Lu Yiqi, but there was no decisive flash moment. Instead, there were more factors that affected their decisions, and the negotiation progress was very slow.

Then... first, the overtime reversal of the divisional match made people feel Lu Yiqi's passion and tenacity; then the breaking free from the shackles of the National League final made people feel Lu Yiqi's wisdom and calmness. The two games down-to-earth showed Lu Yiqi's business ability-

As the first and only league head coach under the age of 30 so far, Lu Yiqi miraculously entered the Super Bowl in his first season when he led the team. This is enough to prove Lu Yiqi's professional strength and a promising future.

Finally, at the post-match press conference, Lu Yiqi once again showed his ability to deal with the media, calmly and elegant and light temperament and style are undoubtedly the most important puzzle of commercial value. The answers to history and labels became a lasting kick and completed the supplement.

Griffin keenly seized the opportunity of the Internet boom and focused on in-depth conversations with Nike, whose brand image, positioning and value are closer to Lu Yiqi's image.

really!

In the end, Griffin successfully convinced Nike and completed the endorsement contract that could change the league's history - Lu Yiqi is about to become the head coach who received the sponsored endorsement contract for the first time in NFL's history.

Of course, from age to identity to resume, there are countless "first time in history" gathered in Lu Yiqi. It is not a big deal to add another "endorsement". This uniqueness is destined to follow Lu Yiqi for a long time, and every step is the existence that creates the history of the alliance.

"I finally understand now that every move may have an impact." Lu Yiqi felt a little strange and couldn't help but tease her.

In the last life, Lu Yiqi had heard of many cases, because of a video, a passage from Twitter or Facebook, and so on, finding business development opportunities and even developing his own career. This was already very common in the social network era, but at that time, Lu Yiqi was a bystander, analyzing from a calm and objective perspective, and the influence of the new media era also needed to be reexamined.

Now, Lu Yiqi has experienced it himself, and it is a big company like Nike. It feels really... very subtle and special.
Chapter completed!