So far, no coach in the entire NFL league has an exclusive endorsement contract for any brand - not just Nike, but all sports brands are like this. No sports brand chooses coaches as spokesperson, let alone other brands.

No!

The reason is obvious. As the coach of the team's behind-the-scenes commander, the exposure and influence are not reflected in the market appeal. How can the ability to sell goods be compared with those players bathed in the spotlight? This is true in any sports.

But now?

Lu Yiqi not only received an endorsement sponsorship, but also Nike?

Is it Nike crazy?

Looking at Lu Yiqi's cooperation with the question, although he was not sincere and his expression was perfunctory, Griffin still expressed satisfaction and satisfactorily changed his seating position, leaning against the backrest of the sofa like a big boss, opening his hands, and saying meaningfully in a high position:

"It doesn't mean it will never appear. The real industry leaders are standing higher, which also means they can see further. They understand more clearly than other small businesses and small brands that only by bravely breaking the shackles and trying to take risks can we open up a new world."

Regarding this, Lu Yiqi agreed with—

Not before, it does not mean that there is no future. The most intuitive example is that later, the head coach of women's volleyball, Ping Lang, successfully won the endorsement of many different brands. The advertisers were not unwilling to pay attention to the coach, but the coaches' influence did not meet their expectations.

Once the expected value is reached, it is only a matter of time before sponsors come to the door, because what they are concerned about is never coaches or players, but market influence.

But has Lu Yiqi's influence reached such a high level now?

Lu Yiqi raised his eyebrows gently, and a smile appeared in his eyes, "People who don't know thought I led the team to complete the three consecutive Super Bowl championships."

"Haha." Griffin was amused directly, "If that's the time, then we'll just sit at home and count the money."

"Counting money, you have just this little wish?" Lu Yiqi complained mercilessly.

But Griffin raised his chest without caring and said for granted, "What, can't it be? Then I'll cover your entire house with a hundred kilograms of diamonds, blinding your eyes, and seeing how you feel at that time."

"Hahahaha." Lu Yiqi was really amused this time and nodded repeatedly, "What else can I think? I'll blind my eyes."

Griffin rolled his eyes at Lu Yiqi in disgust, but then returned to the topic, "I mean, I must seize the opportunity. Whether it is Nike or Adidas, they are always paying attention to the trends in the sports field, and all the movements cannot escape their radar."

"I knew they were observing, so I found an opportunity, took the initiative to come and sell, and successfully convinced them that your prospects were limitless." Griffin explained the whole story in the simplest words.

Although Griffin said it easily and simply, Lu Yiqi clearly understood that the whole process must not be that easy. Industry giants like Nike and Adidas have a terrible threshold for their company just because they are scary. Not even cats and dogs can enter and exit at will.

Not to mention further discussions on cooperation.

From this point of view alone, Griffin dared to play against Nike and Adidas, and successfully appeared in the other party's conference room and sat down face to face to start negotiations. This shows his boldness and decisiveness; and Griffin really did it, which is even more admirable.

Lu Yiqi asked directly, "How long have you planned this matter?"

Griffin's eyes showed a hint of appreciation: It's Lu Yiqi, who is not concerned about the amount of the contract, but hits the core point in one sentence. The negotiations with Nike and Adidas are definitely not that simple. It's not something that can be negotiated in three or five days. He has been planning for a long time.

"It's been nearly three months." Griffin once again showed a confident expression. "To be precise, the idea was brewing for a while, and then the team turned around and defeated the Carolina Panthers and started to operate officially. It took nearly a month to wander from outside the door to walking into the company's door."

In other words, I actually started contacting two months ago and got the opportunity to interview a month ago - however, now the cooperation has been successfully achieved?

For companies of such a level of Nike, such speed is already comparable to the speed of light, and it is normal for many endorsement sponsorship contracts to last for a year and a half; especially for emerging potential stocks, because the signing of contracts is the future, these large companies will inevitably need more evaluation.

Griffin immediately captured the curiosity in Lu Yiqi's eyes. He knew what his friends were concerned about. Without Lu Yiqi speaking, he took the initiative to say, "I have contacted Nike and Adidas at the same time, and there are several other sports brands. I did not hide my whereabouts."

Competing with peers? Those with higher prices win?

It can be said that this is equivalent to playing with fire. If you are not careful, you may immobilize yourself. The scale and measure must be properly grasped, and strict requirements are put forward for negotiation skills and relationship control.

But Lu Yiqi was not surprised. Griffin's personal ability was absolutely undisputed. Even if he knew it before, he would not stop Griffin.

"In fact, Nike and Adidas have been competing for the exclusive NFL contract, not only providing equipment to the league, but also producing and selling franchise equipment. This is a big big contract because Roger Goodell hopes to unify the entire sponsorship and build the NFL into a systematic brand image."

“Competition, happening all the time, and they need to make the most of all power, especially some people who have alliance support at this time.”

Griffin's eyes fell on Lu Yiqi, "For example, you."

Even though Lu Yiqi knew nothing about business operations and shopping mall negotiations, he could still smell the undercurrents.

Simply put, the alliance now needs to establish a brand image, and naturally, equipment, clothing, sports equipment, etc. need to be unified to truly establish brand value. This may be a contract involving hundreds of millions of dollars and will create tens of billions of value.

Then, the plans and expectations of the alliance are also crucial.

From Roger Goodell's actions, we can see that his goal is not only to the North American market, but to truly focus on the global market. The ultimate goal is to promote the NFL territory to every corner of the world. In this way, Lu Yiqi's identity plays an important role.

For Nike and Adidas, who are competing for exclusive contracts in the league, Lu Yiqi's position has risen.
Chapter completed!