“Why sell your own car?”

Zhou Miaomiao looked at Li Xuewu next to him and asked: "It will not be able to achieve scale, and it will also increase the cost."

"Moreover, replacing the planning system with the indicator system is itself a regressive behavior of the market, right?"

"Okay, these days of night school are not in vain!"

Li Xuewu turned his head and looked at her, with a little surprise in his eyes.

This surprise made Zhou Miaomiao extremely happy.

The recognition from business leaders is the best compliment for her efforts.

"Thank you, leader, I just started learning," Zhou Miaomiao smoothed the hair around her ears and said modestly, "I really didn't understand this truth, please teach me -"

"Just ask if you don't understand. There's nothing embarrassing."

Li Xuewu smiled, motioned to Peng Xiaoli, who was sitting in the passenger seat, and asked: "Xiaoli, tell me, why do you want to sell the car yourself?"

"It's to set a demonstration for the distribution units, leader," Peng Xiaoli turned around and replied: "I don't understand it very well. I only understood it from the name of the store."

"You understand it correctly, it serves as a demonstration."

Li Xuewu nodded, looked out the window, and asked, "Then why do we want to build a demonstration store?"

"Because the Red Star Factory currently does not have the ability to spread its sales network across the country," he raised his eyebrows and emphasized: "Of course, I am talking about selling Red Star products all over the country as a sales target."

“When we don’t have a sound and extensive sales network, we can only rely on the existing distribution base.”

"It's a supply and marketing cooperative, right?"

Zhou Miaomiao leaned forward slightly, looked at Li Xuewu's profile and asked, "We can only cooperate with the supply and marketing cooperative."

"Yes, that's right, it's a supply and marketing cooperative."

Li Xuewu nodded and said, "You have all dealt with supply and marketing cooperatives, and you have some understanding of their work."

"I won't comment on their work level, but we need to establish our own brand image and express our attitude towards sales and customers."

He turned back, looked at Peng Xiaoli and Zhou Miaomiao, and said, "I don't know if you have heard a word from Mr. Lu Xun."

"He said that Chinese people like moderation and compromise. When you want to tear down a door, and he won't let you do it, just say you want to tear down the house, and the door will be torn down."

"Of course, I'm not trying to tear down anyone's door."

Li Xuewu smiled and said, "That's what I mean. When you want to achieve a certain goal, you have to raise your psychological expectations and standards."

"I can understand, leader," Zhou Miaomiao nodded and said, "when you cannot interfere and affect the distribution unit's attitude towards service and sales."

"The purpose of building a brand service demonstration store is to enhance customers' psychological purchasing expectations, thereby influencing and forcing supply and marketing units to improve service quality, right?"

"That's what it means. I understand it very clearly."

Li Xuewu is an experienced driver and is best at driving cattle and horses.

This kind of free and easy emotional value can be provided casually, which makes Zhou Miaomiao, who has just joined the business unit, excited and motivated.

"This is the first reason," he nodded and continued: "The second reason for setting up a demonstration store is to get in touch with the market and have the right to speak."

"When making products or doing business, we can't just imagine or act arbitrarily."

He nodded his head and said: "A person's mind is always imprisoned in a body."

“We must actively collect customers’ attitude and emotional feedback when purchasing goods, so that we can make better products.”

"Leadership, what does the right to speak mean?"

Zhou Miaomiao turned sideways, looked at Li Xuewu and asked, "I mean, who are we going to emphasize this right to?"

"Everyone, everyone related to the product."

Li Xuewu patted her knee and explained: "If you want to give advice to the distribution unit, you must do better than them in sales business."

"If you want to introduce products and explain functions to customers, you must understand the parameters of the product better than customers."

He nodded to Zhou Miaomiao and said, "You are in sales, and you have to give advice to factories, design departments, and engineers, so you have to understand the market better than them."

"All sales activities are product-centered and people-centered."

"Your goal is to make others better buy your product, right?"

“Does sales have the say?”

Zhou Miaomiao seems to understand, but doesn't seem to dare to understand. What makes her hesitate is that Li Xuewu puts sales at the core, which is different from the current situation that prevails in the industry.

In the market of a planned economy, all products are in short supply. Design and production are in the hands of factories. Once they are ready for use, you can only buy this one.

Now what Li Xuewu is telling her is that sales drive production and sales control the market. This view is very strange.

"Buying out of necessity is the principle behind the existence of trade," Li Xuewu said: "The current market structure is just a last resort for people with limited supplies."

"Do you believe it or not?"

He turned to look at Zhou Miaomiao and said, "In less than twenty years, the market will prosper."

"You said who should have the final say then?"

"I...I don't know-"

Zhou Miaomiao was shocked by Li Xuewu's words. She had never thought about what would happen in the next twenty years.

"You'll know then—"

Li Xuewu patted her knee, which was much smoother than Lao Li's.

"To build a brand service demonstration store, in addition to demonstrating services, we also need to build a brand and promote the brand."

He continued to explain: "In addition, we must also build other products while establishing brand credibility."

"When a variety of excellent products support the brand effect, this advantage will feed back."

"You mean..."

Zhou Miaomiao felt a little itchy when he touched her. Her knees turned red last time. Was she trying to comfort herself?

"When you drive a Red Star car, use a Red Star TV, wash clothes with a Red Star washing machine, and want to buy a refrigerator next time, what brand will you choose?"

Next time...next time...

Can I put a pillow next time?

This chapter is not finished yet, please click on the next page to continue reading the exciting content!-----------------

The gradual spread of the automobile sales network in Beijing also marks the initial formation of a distribution network with the Tianjin Trade Management Center as the core, offices in major cities across the country as the skeleton, and major joint units as supplements.

Compared with the endless and mysterious distribution methods in later generations, at present, this is all the Red Star Factory can do.

Of course, we must also see that in the era of planned economy, Red Star Factory made a fundamental breakthrough in the act of dancing with shackles on sales.

Just the setting of the two sales models, online and offline, is already several steps ahead of other units.

While strengthening the quality of its own products, it can also actively try to communicate and interact with consumers.

It has to be said that Li Xuewu’s move really confused the market.

Even professors from vocational and technical colleges will mention the sales plan currently being developed by the Red Star Factory when giving courses related to economics and markets.

However, they further analyzed this economic and marketing principle from the perspective of combining theory with practice.

For the night school Zhou Miaomiao attended, the content that could be covered in class was really limited.

Listing stacks of economics vocabulary cannot explain the work she is currently doing.

But by analogy, if you learn economics well, you will be able to have your own thinking to understand this kind of market behavior.

If she can continue to study with Teacher Li, her achievements in sales management will definitely be promising in the future.

From Zhou Miaomiao's perspective, Li Xuewu's management and guidance in marketing is one-sided.

Because even if she listened to Li Xuewu emphasize and explain the goals and reasons, she could not master this marketing skill.

Standing at the bottom of a high-rise building and looking at the glass windows above, if you can see two steamed buns, your eyesight is considered to be improved. At most, it is just a blur of flesh hidden and flesh visible.

Just like looking at flowers in the mist, learning and mastering are two different realms.

After the investigation, Zhou Miaomiao handed the materials she wrote to Li Xuewu.

Li Xuewu really read it carefully and made comments with red pen on some contents and writing techniques in the materials.

When she received the materials sent back by Peng Xiaoli, Zhou Miaomiao admitted that she was a little dumbfounded.

Looking at the red materials, I knew that Deputy Director Li had cultivated her with great care, but those who didn't know thought that she had broken a rule of nature.

With so many red circles drawn, should the next step be to pull him out and behead him?

She heard it during the research. Deputy Director Li and the head of the sales department Gou Zirong said that the research materials must be received by the leaders earlier than their applications.

Therefore, it is already the third day, and there is really not much time left for her.

Without being reminded by Peng Xiaoli, let alone being urged by others, she took the initiative to work overtime and stayed up until midnight to rewrite the material.

Then I submitted it to Li Xuewu. I waited with anxiety all morning, and watched dumbfoundedly as Peng Xiaoli sent the material back.

This time there are still a lot of red circles on it, and there are even some places where revision comments are written in red pen.
To be continued...