"Don't think I'm in the supply and marketing business." Deputy Director Ma smiled and lit the cigarette ashes. He looked at Li Xuewu and said mockingly, "But I still don't understand the definitions of brand, standard, and demonstration."

"If you hadn't mentioned it today, I might still be confused."

He signaled to Li Xuewu, "Come on, you are the person in charge at the forefront of foreign trade, please give me some advice."

"You're not trying to trick me, are you?"

Li Xuewu gave him a funny look and said in disbelief: "The cadres of the supply and marketing cooperative don't understand brands, standards, and demonstrations?"

This is pure nonsense. Brand awareness has been around for a long time, even before the Qing Dynasty. Otherwise, where would a century-old store be talking about it?

Standards are set by people. People who work in enterprises and units do not know how to formulate rules and standards?

The last demonstration is the work that our organization is most willing to do, and it is also a means of analogy promotion.

In the experimental and promotion stage of any policy, a county or a city will be selected as a pilot. Isn't this just a demonstration?

"Together together——"

Deputy Director Ma didn't pay attention to Li Xuewu's joke. He raised his hand and emphasized: "What does it mean to say I know separately, but together?"

"Just take it literally!"

Li Xuewu took a sip of tea and said, "You still don't know that I am an upright and aboveboard person, and I am generous..."

Seeing Deputy Director Ma curling his lips and rolling his eyes, he could no longer say anything, "Why, do you still have doubts about my character?"

"hehe--"

Deputy Director Ma was also very interesting. He chuckled, looked at Li Xuewu and asked, "You know Xiao Lin from our Jiaodaokou Supply and Marketing Cooperative, right?"

"Tsk——"

Li Xuewu leaned back and was silent for a few seconds. Then he looked at Deputy Director Ma and asked, "Did you do this on purpose?"

"Hehehe——"

Deputy Director Ma still had the same expression. He looked at Li Xuewu and said, "From the time you greeted me and took care of her, I have never doubted your character again."

Without waiting for Li Xuewu's reaction, he picked up the tea cup and continued: "But you are not a good guy."

"What kind of evaluation is this?" Li Xuewu gave him a funny look, put down the teacup in his hand and said, "Building a brand standard demonstration store is the core focus of our sales work this year."

"The motorcycle industry framework has been established, including two-wheelers and three-wheelers, and more models will be launched in the future."

He began to introduce seriously: "The sales work of motorcycles is different from that of cars. For cars, we are planning to build two standard factory stores."

"Compared with cars, motorcycles have the characteristics of low price, narrow body and convenient transportation. We need to refine the brand and segment the market."

"I understand this, it's just about dividing people -"

Deputy Director Ma nodded and said: "People who buy cars will never buy motorcycles, because the main customer group of cars is work units."

"Customers who buy motorcycles will not buy cars because they have insufficient budget and financial resources. Overlapping customers is not conducive to sales."

He knocked on the table, looked at Li Xuewu and asked, "Tell me about the significance of the brand labeling demonstration store, isn't it just to set standards for us?"

"Of course, but the primary purpose must be this."

Li Xuewu stressed very seriously: "Our factory sales office is in charge of several distribution and marketing units. Whether it is internal or external, the first thing we talk about is service, which is an important support point for the brand."

"You don't need to use supply and marketing cooperatives to emphasize to us what the situation of supply and marketing cooperatives is. You know better than me."

It's a monopoly, what's wrong with the bad attitude? If you have the ability, build it yourself, or don't buy it.

This is the mentality of most salesmen in supply and marketing cooperatives. As soon as Li Xuewu said it, Deputy Director Ma understood.

He did not refute or explain, but just nodded and motioned for Li Xuewu to continue speaking.

"You just heard me mention that our motorcycles are not only distributed in the Dongcheng area, but our goal is the whole country, and even the world."

Li Xuewu looked at him and emphasized: "Building a brand standard demonstration store is not only to improve the service enthusiasm and standards of your supply and marketing system, but also to promote this standard nationwide."

"We want foreign business friends who come to Beijing to visit and discuss cooperation to come to the store to see with their own eyes our brand value."

He nodded on his desk and asked Deputy Director Ma: "Do you know what brand value is? And how to realize brand value?"

Seeing that Deputy Director Ma was silent, smoking a cigarette and looking at him with slightly squinted eyes, he was not timid.

Li Xuewu told him straightforwardly: "Being able to mass-produce excellent products is called brand value, and excellent service creates brand value."

"so……"

Deputy Director Ma frowned slightly, thought for a moment, and then asked: "Creating a demonstration store also serves the purpose of exhibition and sales?"

"It's not just for foreigners, we want to show it to all customers who pass by or come in."

Li Xuewu spread his hands, paused, pursed his lips and said: "Good wine is also afraid of deep alleys. The demonstration store is not only for sales, but also for display and promotion."

"Professional store, professional services, professional products, we are serious about sales."

"Hehehe——"

Deputy Director Ma took a sip of hot tea, then chuckled and said, "You have opinions about our supply and marketing system."

"Hey, we are old friends. We can talk about whatever we want." Li Xuewu said calmly: "I am an outspoken person."

He gestured to Peng Xiaoli, who was sitting beside him, and said with a smile: "Otherwise they would always say that I love to offend people, and I would lose all my popularity."

"you--?"

Deputy Director Ma glanced at Li Xuewu with a smile to save him face. Without saying anything else, he clicked on the materials handed over by Li Xuewu and asked, "How many demonstration stores are you planning to open?"

"The sales office gave me the advice that there should be at least twenty, covering the capital and lower counties."

Li Xuewu smiled, shook his head slightly and said, "Don't look at me like that. They are more confident than me. This is a good thing."

This chapter is not over yet, please click on the next page to continue reading the exciting content! "You really dare to think-"

Deputy Director Ma grinned, put his hand on the material, and reminded: "There are three or nine counties in the capital city!"

"Even if you build one standard store each in the county and suburbs, you will build eight stores in the capital city alone?"

At this time, the capital city had four districts: Dongcheng, Xicheng, Chongwen and Xuanwu.

There are three suburban districts, Chaoyang, Fengtai and Haidian.

Other suburban counties include Changping, Yanqing, Miyun, Pinggu, Huairou, Shunyi, Tongxian, Daxing and Fangshan.

A special mention here is that in addition to the four districts of the city, there were only three suburban counties in Beijing at the earliest, namely Chaoyang, Fengtai and Haidian.

These three places are considered to be suburbs. They cannot be said to be deserted, but they are also pure rural areas. Except for the town where the county seat is located, they are still decent.

Later, the capital city developed and expanded, and the three suburban counties also became wealthy. There was not enough space, and they began to ask for land from Hebei Province.

Except for Changping, which was transferred to the capital in 1956, the other eight counties were all transferred to the capital in 1958, some in March and some in October.

Due to geographical location, products, transportation and other reasons, the economic development of these counties is uneven.

However, thanks to the high degree of industrialization in Beijing, key enterprises have gradually developed outward and moved to lower counties.

Shijingshan is an example. Even earlier, Shijingshan was a place with mass graves and wasteland. Later, because key enterprises moved in, it was later divided into districts.

Economic development depends on people, and people depend on jobs. Factories provide jobs, so wherever there are factories and business units, the economy will develop well.

The Red Star Factory was established relatively early, not yet liberated, so it is located close to the capital, just outside Dongzhimen.

Earlier, it was said that the area around the Red Star Factory was very desolate, but that was actually nonsense. There are still alleys and streets around the factory area, but the construction quality is not as good as in the city.

Deputy Director Ma's reminder is very necessary and reasonable. There are many workers and cadres in Beijing. If you have income, you will have spending power, so you won't have to worry about selling this motorcycle.

But in Xia County, the economic development situation is different and the purchasing power of township residents is insufficient. Setting up demonstration stores is sheer nonsense.

Let’s look back at the capital city. Although the capital city is large, if eight standard demonstration stores are invested at one time, how many stores will the supply and marketing cooperative have?

Are you setting an example for us, or are you just surrounding us?

"Four urban districts, two stores in each district are not bad."

Li Xuewu explained with a smile: "You may not understand what I mean. Brand standard demonstration stores do not represent high-rise buildings, beautiful buildings and beautiful buildings."

"As long as it can accommodate the exhibition car and have space for offices and tours, it is enough. Our factory is close anyway and distribution is convenient."

"There really is yours——"

Deputy Director Ma suddenly understood the meaning of Li Xuewu's words. A large warehouse and multiple distribution points. What kind of routine is this?

"So, the key now is procedures and qualifications?"

"Please help me a lot——"

When Li Xuewu saw him patting the material again, he smiled and said: "You are the only friend I know well in the supply and marketing system. Who else can I look for if I don't look for you?"

"Besides, if I find someone else for such a good thing, you won't say I'm not a friend enough—"

"Hahaha--"

Deputy Director Ma pointed at Li Xuewu and laughed loudly: "You have such a mouth, you can even make dead people alive!"

Of course, it goes without saying much about the personal relationship between the two, let alone the public-to-public relationship.

He has been the director of the area for so many years, and he was suddenly promoted. Why?

Hongxing Factory engages in joint trade and internal docking, and its main distribution channel is Deputy Director Ma’s unit.
To be continued...