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Chapter 623

The waves in the Yangtze River push the waves in the front, and the waves in the front were beaten to death on the beach.

As early as 1986, the total global sales of Walkman exceeded 20 million units.

At the same time, the word "Walkman" was officially included in the Oxford English Dictionary.

This shows how large the global market size of walkman devices is.

The CD Walkman (Dis) replaces 3 and replaces Dis are inevitable processes in history and are the general trend brought about by technological progress.

In Lu Ze's previous life, the MP3 Walkman began to explode in 2002, because the entire industry has accumulated to the time of explosion.

The opportunity for the outbreak is the industrialization, scale and rapid decline in costs of chips and flash memory.

When the price drops to compete with Dis, it will naturally continue to seize the market share of the Walkman product.

But Lu Ze made a cheating move in this life, but he advanced the process.

The economic management did not significantly change the cost of chips and flash memory, but it was able to make [Kirin Technology] profits not as ruthless as those of a large manufacturer, so it naturally reduced the price.

Rather than saying that iPrism expanded the market size of the MP3 Walkman in 2000, it was better to say that it was relying on its price advantage to snatch the share from Walkman products such as Walkman, Dis and MD.

Some users who purchase iPrism may be planning to buy CD player.

It is precisely because of iPrism, a product that is one or two years ahead of the current era, that I bought this MP3 Walkman with a strong sense of technology.

The sales volume of more than 1.67 million units has accounted for more than 5% of the total Walkman market with a size of 20 to 30 million units.

This number can completely alert all major manufacturers in advance that the era of MP3 Walkman has arrived.

It can be foreseeable that the next year will be a critical period for the rise of heroes.

The butterfly effect that Lu Ze caused this time is far beyond everything in the past, and it can even be said that the historical process has accelerated.

Then all major manufacturers and upstream and downstream of the industrial chain will accelerate their pace and promote the MP3 walkman industry to make a leaps and bounds.

By next year, the price of flash memory may drop by at least 20%, and by 2002, the price of flash memory may even drop to half of its current status. This is by no means a fantasy, but the development law of the electronics industry.

With Lu Ze's disruption, the MP3 industry will usher in explosive growth more than a year ahead of schedule.

After all, the myth of [Qilin Technology] is too exaggerated, so exaggerated that all electronic product manufacturers are envious.

They will inevitably accelerate the research and development of MP3 Walkman products and launch newer and better products to seize market share.

After all, even a small electronics factory can't help but follow the trend and take a bite, let alone those giants.

Lu Ze can imagine that next year, maybe many domestic brands of MP3s will be launched, and even many counterfeit products will fill the domestic market.

Just like Lenovo, a leading domestic brand, actually launched MP3 products last year.

The veteran Founder has been in the MP3 market for more than Lenovo.

However, the domestic market is still in a state of ignorance, with no products, no market, and no channels that make the giant Lenovo only sell tens of thousands of units in China.

You should know that Lenovo's PC and laptop sold more than 2 million units back then.

After all, computers are both production tools and entertainment products, so their sales are naturally not comparable to pure leisure and entertainment products like MP3 Walkman.

However, this is only the case in the domestic market. After all, the income of ordinary people is not too high, and not many people can afford luxury consumer goods like MP3 Walkman.

The domestic market will gradually open unless the price drops to everyone's psychological expectations.

But with the emergence of iPrism, Lu Ze believed that that day would not last long, so he could not sit still and wait for death. He had to let [Qilin Technology] take the top spot as soon as possible.

Therefore, he took the initiative to release iPrism's sales data in an attempt to make [Kirin Technology] make another amazing success.

During the Christmas promotion season, the total sales exceeded 1.67 million units. Together with the hundreds of thousands of units that were just launched and delivered, iPrism has sold more than 2 million units since its launch.

This number made dealers everywhere laugh.

The anger that was unable to supply goods was already gone now. And they also temporarily changed the product packaging and launched a Christmas limited set for [Qilin Technology], and they all gave thumbs up and praised them.

When Lu Ze released the news through major media, the dealers were even more excited.

[In the first month of listing, sales exceeded 2 million units and revenue exceeded 600 million US dollars, which is a miracle of the millennium.]

[Another super unicorn was born, and it is the fastest growing technology company in history.]

[Christmas sales miracle, a super big firework worth $600 million.]

[Qilin Technology, a new myth was born.]

These seductive titles even appeared in the homepages of many newspapers and magazines, making countless readers willing to pay for it

In these reports, the author spared no effort to sing praises [Qilin Technology].

Not only did it report the sales miracle of iPrism, but it also compared the product sales of Samsung and Dimeng Company.

At that time, the two giants were very powerful and they were very interested in siege and blocking [Qilin Technology] and completely killing them, but the result made the world blinded.

The combined sales of MP3 Walkman from Samsung and Dimeng companies are less than 600,000 units.

This number is less than one-third of the sales volume of [Kirin Technology].

If there were no iPrism, the sales volume of more than 2 million units was particularly beautiful than before, and the sales volume of Samsung and Dimeng were not too ugly, and it can only be said to be fair.

According to the same period last year, the sales of Samsung YP-U1 and Dimeng Rio even increased a bit.

Unfortunately, this achievement is bleak in the face of the iPrism sales of [Kirin Technology].

How magical it is for a new player to defeat two old giants.

Readers were amazed by the sales miracle of iPrism, and were also full of admiration for [Kirin Technology], a new high-tech company.

There are even many curious readers who plan to go to the store to see the magical product of iPrism during the New Year's Day holiday.

With the media's repeated reports, [Qilin Technology] has become increasingly famous and has even been touted as the leader in the MP3 walkman field.

This made the senior executives of the giants very angry, although they still did not take [Kirin Technology] seriously.

A small broken company, Dog Shit Luck made a new product. In terms of background and strength, it is a 100,000-mile difference from them. When they recover, they can be destroyed in minutes.

Although they thought well, Lu Ze would not give the giants a chance.

[Qilin Technology] Now that the trend has come, Lu Ze still has a backup plan, how could he be easily suppressed?

As the media continues to exaggerate, iPrism has once again ushered in a hot sale.

On New Year's Day alone, a total of 300,000 units were sold worldwide. It has to be said that this wave of marketing methods that exposed sales data was very timely, otherwise there would be no such small sales climax.

Just when Lu Ze was glad that he was doing something, his assistant Xu Li suddenly brought him another unexpected surprise.
Chapter completed!
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