Chapter 622 The Myth of Science and Technology
Since World War II, the strong output of Western culture has made European and American festivals such as Christmas popular all over the world.
With the help of merchants from all over the world, Christmas has become a carnival day for shopping and consumption all over the world.
This is no exception in China. Many businesses started to warm up a week ago.
In fact, it is also very good, but it only gives everyone a reason to consume more and promote economic circulation and development.
There is no need to exaggerate Christmas, Valentine's Day, etc., after all, few people in China really make the so-called festive ritual sense of the West.
It is no different from shopping festivals such as 618, Double Eleven, Double Twelve that e-commerce platforms create in the future.
Not to mention that after the millennium, merchants in first-tier cities started to offer promotions by discounted Christmas in 1990s.
Therefore, [Qilin Technology] launched a holiday limited edition suit with Christmas as a gimmick, which really attracted a wave of sales.
Unlike other products, the iPrism Christmas limited set does not lose its selling point after Christmas. The accessories given in the child-time suit that customers really like.
Fashionable lanyards, exquisite bracelets, and practical arm straps can meet the needs of customers in almost all occasions.
Taking public transportation, shopping in supermarkets, and outdoor sports, these accessories can provide a very convenient way to wear iPrism. Combined with the novel and fashionable design and the mini and compact iPrism, users can instantly become fashion experts.
There are also some cool or cute stickers that allow users to experience the fun of DIY appearance.
The gifts in the suit are the real value, not the so-called Christmas concept.
The price of these accessories alone is worth US$20, but the actual production cost is only a few yuan.
Here we have to praise He Qing’s achievements in leading the design team and the strong integration capabilities of [Shi Guang Youxuan] in the upstream and downstream of the industrial chain.
You have to control the cost. After all, gifts are just a gimmick. If you really cost dozens of dollars, it would be better to discount and promote it, so as to avoid such trouble.
But despite the low cost, the effect is extremely great.
The preheating started the week before Christmas and sold until after Christmas. The popularity of sales shocked dealers and retailers.
The entire sales process is extremely smooth. Just take out the samples and open the box to demonstrate to the users how to wear the iPrism machine and the accessories in the set. You can get the customer off without much nonsense.
After learning that Samsung and Dimeng's MP3 Walkman does not have these accessories, customers almost choose iPrism, the MP3 Walkman.
As for Samsung YP-U1 and Dimeng Rio 500, after listening to the trial and experience, most customers will show disgust.
Just these two broken things, are you too embarrassed to be more expensive than iPrism?
The arrogance of big brands directly makes customers scold the streets, and many users even scold the Internet after returning home.
While blowing up the iPrism, I also sprayed the big brand with no human affairs.
In the Magic City, Lu Ze was watching the sales reports collected by his assistant Xu Li in the office, and the results were gratifying!
The unique competitive strategy finally paid off. With nearly ten days around Christmas, iPrism's sales performance is amazing.
Especially in the entire North America, more than 530,000 iPrism Walkmans were sold directly.
In South America, sales volume reached more than 160,000 units.
Overall, the European market has sold more than 370,000 units. In addition to the domestic market, more than 330,000 units were sold in the entire Asia-Pacific region.
The domestic performance is quite good, with sales directly exceeding 280,000 units.
Overall, the global market has added up to more than 1.68 million units this time.
More than 95% of them are 32M versions, and the sales of the 64M version are less than 5%.
This is also easy to understand. For the extra 32M memory, I spent 100 US dollars, after all, not many customers would be willing to do so.
Just based on the price of an iPrism of $299, the sales of [Kirin Technology] in the entire Christmas promotion quarter reached $500 million.
This number looks exaggerated, but if it is enlarged to the entire electronics industry, it will not be enough.
You should know that the Nokia Nokia 3310 released in the same year has achieved a sales miracle of 150 million units worldwide. The sales volume of iPrism's more than one million units is not even enough for others.
Based on his memory of his previous life, Lu Ze estimated that the global market size of MP3 Walkman this year is about 2 million units.
This is because the industry has just emerged and major manufacturers have not yet begun to make efforts.
You should know that since Dimeng Company launched its first MP3 Walkman in 1998, it has only accumulated more than 3 million users in more than three years.
However, MP3 Walkman will usher in explosive growth in the next four or five years, and the annual market size will increase by at least 30%-50%.
For the Asia-Pacific region, it will even exceed 100%, especially in the domestic market.
By 2005, the market size will directly exceed 50 million terrifying numbers. At 2,000, no one can imagine what an exaggerated number it was.
Therefore, major manufacturers are still waiting and not making every effort to enter this field. Especially the electronic giants in Neon Country are stubbornly lying on CD and MD Walkman.
Perhaps it was Lu Ze, a rebirth who disrupted the situation, or perhaps it was because he accelerated the historical process and launched a cross-age product like iPrism in advance, which directly expanded the market size of MP3 Walkman than in the same period in his previous life.
It’s normal to think about it. After all, Ailly and the launch of the “Iron Triangle” in their previous lives were both after 2002.
Now the "Iron Triangle" has become iPrism, which has snatched the CD and MD business in advance, and has occupied at least 50% of the market size for MP3 Walkman.
iPrism can achieve such an exaggerated number, on the one hand, because of the huge advantages of the product, and on the other hand, it is because of its excellent marketing.
Another reason is that because of the lack of competitors, the MP3 Walkman launched by the major manufacturers on the market is not enough for iPrism to play.
Combining various reasons, iPrism's sales miracle was created.
Once this sales are exposed, [Qilin Technology] will definitely become a new myth in the technology industry.
This myth seems amazing, but if you analyze it carefully, it is actually completely reasonable.
You should know that the iPod generation launched by Master Qiao in his previous life is so thick, so difficult to use, and so expensive, and sold as many as 120,000 units in the first month.
Over the whole year, it generated sales of 400,000 units, with sales exceeding 150 million US dollars.
With this comparison, the sales miracle of iPrism at this time is easy to understand.
After all, it was the "iron triangle" that created the sales myth in his previous life. In this life, without competitors and cross-age advantages, if there was no sales volume even in this little bit, Lu Ze would have shouted that it would be impossible.
It can be said that if the boss of Qiao had not made the iPod series smaller and smaller products in his previous life, the MP3 walkman market would definitely be the world of Korean products.
The two companies, Aili and Samsung alone, are enough to occupy 60% of the global market share.
Unfortunately, there is no if in the world. In the end, it was the leader of Qiao who completed the reversal and used iPod nano and iPod mini to end the monopoly position of the MP3 walkman product of Kimchi Country.
Despite this, the market size of flash MP3 walkman is also increasing year by year.
This was the case in his previous life. The general direction of this life will not change because Lu Ze, a reborn person, disrupted the situation. Instead, the process will be advanced because of the butterfly effect he brought.
Now he starts with iPrism, and his record is so amazing that once it is exposed, it will definitely make [Kirin Technology] the storm of public opinion again.
Lu Ze also had this intention. At this time, wouldn’t it be possible to attract a lot of attention for [Kirin Technology] and iPrism?
For the upcoming New Year's Day holiday, can it drive another small sales peak?
Since he had already stepped onto the stage, how could he be afraid of more exposure? So he immediately made up his mind and took action.
On December 31, the global technology community was shocked by a news headline.
【Qilin Technology, a new myth is born】
-----------------
PS: Sorry, I’m a little bit of a card today, I just wrote a chapter.
Chapter completed!